Unit 7 Understanding the Creative Media Sector PDF

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Assignment brief – QCF BTEC Assignment front sheet Qualification

Unit number and title

UNIT 7: Understanding the Creative Media Sector BTEC L3 CREATIVE MEDIA PRODUCTION

http://www.edexcel.com/migrationdocuments/BTEC %20Nationals%20from %202010/Unit_7_Understanding_the_Creative_Media_Se ctor.pdf

Learner name

Assessor name

JULIAN WATKISS Date issued

Hand in deadline

20-11-2014

Submitted on

19-12-2014

Duration

Approx. 9 hours

Assignment title

CAREERS GUIDE

In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found.

Criteria To achieve the criteria the evidence must show that reference the learner is able to:

Task no.

7.1

Comprehensively explain the structure and ownership of the media sector with reference to elucidated examples

1

7.2

Comprehensively explain ethical and legal constraints within the media sector with reference to elucidated examples.

2

7.3

Comprehensively explain the regulatory issues affecting the media sector with reference to elucidated examples.

3

7.4

Comprehensively explain employment opportunities and job roles in the media sector with reference to elucidated examples

4

7.5

Prepare personal career development material to a quality that reflects near-professional standards, consistently using correct formal language

5

Evidence

Learner declaration I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice. (Please type name for a digital signature). Learner signature:

Date:

Assignment brief Qualification

BTEC L3 CREATIVE MEDIA PRODUCTION

Unit number and title

UNIT 7: UNDERSTANDING THE CREATIVE MEDIA SECTOR

Assessor name

JULIAN WATKISS

Date issued

20-11-2014

Hand in deadline

19-12-2014

Assignment title

CAREERS GUIDE

Purpose of Assignment

This assignment aims to give learners an understanding of the creative media sector. Learners will also develop an understanding of employment opportunities, working conditions and how to apply for work in the media sector. Scenario

You have been commissioned by a publishing company to produce a careers guide to the British Interactive Media sector. The guide will have 5 sections: 

Structure and ownership of the media sector



Ethical and legal constraints within the media sector



Regulation of the media sector



Employment opportunities and job roles in the media sector



How to apply for a job

The company wish to appeal to the teenage market, particularly students who wish to find future employment within the Interactive Media Industry. The language, tone and look of the publication need to specifically target a student/teenage audience. You may choose the format of your guide. It could be: 

a webpage/blog-page



a textbook/leaflet



a short documentary

*note – although the assignment must be written individually several of the research tasks will be undertaken as a group Task 1: Structure and Ownership of the Media Sector

Introduction to the creative media sector. Working in groups of three: 

Learners take two industries each and research their structure and ownership



Groups meet, present and compare research of each member



Individually learners can add to research done by other group members



Individually learners gather and prepare their guide material (charts, illustrations,

copy etc…) 

Individually learners produce a guide section on structure and ownership that explains the structure and ownership of the media sector with reference to elucidated examples

Submission Evidence: Careers Guide Titled Section, Appendix including all research notes, meeting notes, all raw illustrative material, drafts of copy and layouts. This provides evidence for P1, M1, D1 Task 2: Ethical and Legal Constraints within the Media Sector Introduction to ethical and legal constraints within the media sector. Working in the same groups of three: 

Learners research ethical and legal constraints relevant to their two industries



Groups meet, present and compare research of each member



Individually learners can add to research done by other group members



Individually learners gather and prepare their guide material (charts, illustrations, copy etc.)



Individually learners produce guide section on ethical and legal constraints that comprehensively explains ethical and legal constraints within the media sector with reference to elucidated examples. Submission Evidence: Careers Guide Titled Section, Appendix including all research notes, meeting notes, all raw illustrative material, drafts of copy and layouts. This provides evidence for P2, M2, D2

Task 3: Regulation of the Media Sector Introduction to regulation of the media sector. Working in the same groups of three: 

Learners research controversial media products produced in their two industries (chosen in task one) considering: o

What was controversial about the products

o

Who was involved in the controversies

o

What the outcomes were



Groups meet, present and compare research of each member



Individually learners can add to research done by other group members



Individually learners gather and prepare their guide material (charts, illustrations, copy etc.)



Individually learners produce guide section on regulation of the media sector that comprehensively explains the regulatory issues affecting the media sector with

reference to elucidated examples. Submission Evidence: Careers Guide Titled Section, Appendix including all research notes, meeting notes, all raw illustrative material, drafts of copy and layouts. This provides evidence for P3, M3, D3 Task 4: Employment Opportunities and Job Roles in the Media Sector Introduction to employment opportunities and job roles in the creative media sector. Working in the same groups of three: 

Learners research employment opportunities and job roles in their two industries (chosen in task one)



Groups meet, present and compare research of each member



Individually learners can add to research done by other group members



Individually learners gather and prepare their guide material (charts, illustrations, copy etc.)



Individually learners produce guide section on employment opportunities and job roles that comprehensively explains the structure and ownership of the media sector with reference to elucidated examples.

. Submission Evidence: Careers Guide Titled Section, Appendix including all research notes, meeting notes, all raw illustrative material, drafts of copy and layouts. This provides evidence for P4, M4, D4 Task 5: How to Apply for a Job Individually learners will research jobs within their two chosen industries and prepare personal career development material to a quality that reflects near-professional standards, consistently using correct formal language. 

Advice on applying for a job (self-presentation, interview skills)



Job application materials consisting of: o

Examples of work (portfolio, showreel, production materials as appropriate)

o

A curriculum vitae (CV)

o

Examples of application letters

o

References



Learners gather and prepare their guide material on seeking employment



Learners produce guide section on applying for jobs. Submission Evidence: Careers Guide Titled Section, Appendix including all research notes, meeting notes, all raw illustrative material, drafts of copy and layouts. This provides evidence for P5, M5, D5

Evidence checklist – All work should be submitted digitally either on a USB Stick or Zipped and sent Via a cloud service such as WeSendIt.com Careers Guide in chosen format. Appendix including all research notes, meeting notes, all raw illustrative material, drafts of copy and layouts. Sources of information Textbooks Baylis P, Holmes P, Starkey G – BTEC National in Media Production (Heinemann Educational, 2007) ISBN 9780435499198 Briggs A, Cobley P – The Media: An Introduction (Longman, 2002) ISBN 978-0582423466 Holt J, Perren A – Media Industries: History, Theory, and Method (Wiley Blackwell, 2009) ISBN 978-1405163422 Nicol A, and Robertson G – Media Law (Penguin Books, 2008) ISBN 978-0141030210 Sumner D, Rhoades S – Magazines: A Complete Guide to the Industry (Peter Lang Pub Inc, 2006) ISBN 9780820476179 Journals Broadcast Campaign The Guardian (Monday media section) The Observer (media business section) The Stage Websites www.asa.org.uk – the Advertising Standards Authority www.bbc.co.uk/jobs/workexperience/index.shtml – a BBC website which offers advice on work experience www.bbc.co.uk/mediacareersday.co.uk – information about the BBC careers day www.bima.co.uk – the British Interactive Media Association www.ivca.org – the International Visual Communication Association (promotes effective business and public service communications) www.journalism.co.uk – a website for journalists www.nmk.co.uk – New Media Knowledge www.nuj.co.uk – the National Union of Journalists www.pact.co.uk – UK trade association representing the commercial interests of independent feature film, TV, animation and interactive media companies www.skillset.org.uk – website of Skillset, the Sector Skills Council for the creative media sector...