Viability and Impacts of Business PDF

Preview

Summary

This module was designed and written with you in mind. It is here tohelp you explain the effects of the various socio-economic factors affectingbusiness and industry. The scope of this module permits it to be used inmany different learning situations. The language used recognizes the diversevocabula...

Description

Thi smodul ewasdesi gnedandwr i t t en wi t hy ou i n mi nd.I ti sher et o hel py ou expl ai nt heeffect soft hevar i oussoci oec onomi cf ac t or saffec t i ng busi nessand i ndust r y .Thescopeoft hi smodul eper mi t si tt o beused i n manydi ffer entl ear ni ngsi t uat i ons.Thel anguageusedr ecogni z est hedi ver se v ocabul ar yl ev elofst udent s.Thel essonsar ear r angedt of ol l ow t hes t andar d sequence oft he cour se.Butt he or der i n whi c hy ou r ead t hem can be c hange dt oc or r es pondwi t ht het e xt bookyouar enow us i ng. Themodul ehasonel essononl y ,name l y: Lesson5:Vi abi l i t yandI mpac t sofBus i nessont heCommuni t y Af t ergoi ngt hr ought hi smodul e ,youar eexpec t edt o:  anal yz eandeval uat et hevi abi l i t yofabus i nessandi t si mpacton t hecommuni t y ,and f or mul at er ecomme ndat i onsands t r at egi esonhow t omi ni mi z ea busi ness’ snegat i v eandpos i t i vei mpac t Di r ect i ons.Choos et hel e t t eroft hebestans we r .Wr i t eyouransweronasepar at es hee tofpaper . 1.Theconceptofs us t ai nabi l i t yi scomposedoft hr eepi l l arEXCEPT: a.Economi c c .Fi nanci al b.Envi r onment al d.Soc i al 2.I ti sdefinedast heabi l i t yt osur vi v e. a.Feasi bi l i t y b.Vi abi l i t y

c .Val i di t y d.Sust ai nabi l i t y

3.Acr oss t he gl obe, bus i nesses e xpec t r esour ce compani es t o _ _ __ _ __ _ __ _ . a.I mpr ov ebus i nessser vi ces b.Mai nt ai ns t r onge t hi cals t andar ds c .Suppor thumanr i ght

2

d.Suppor tshor t t e r m deve l opme nt 4.Whati st hepur poseofus i ngHe r findahl Hi r sc hmanI ndex( HHI ) ? a.I dent i f yi ft hemar ke ti shi ghl ysus t ai nabl eandsat ur at ed b.I dent i f ymar ke t st hati shi ghl yc ompe t i t i v eandsat ur at ed c .I dent i f yt hosemar ke t swi t hl ow mar ke tconcent r at i on d.I dent i f ywhe t hert hebus i nessi sf easi bl eornot 5.Acer t ai nbus i nesshasHHIof95.Whatdoesi ti ndi cat e ? a.Thebus i nesshashi ghmar ke tconcent r at i on b.Thebus i nesshasmoder at emar ke tconcent r at i on c .Thebus i nessi shi ghl ycompe t i t i v e d.Thebus i nessi sunconcent r at ed 6.Thef ol l owi ng ar et hebenefit sofmeasur i ng soci oec onomi ci mpact s , EXCEPT: a.Fuel i ngpr oductandser vi cei nnov at i on b.I mpr ovi ngt hebus i nessenabl i ngenvi r onment c .St r engt heni ngv al uec hai ns d.Suppor t i ngl ocalandgov er nmentpr ogr ams 7.Redesi gni ngt hescopeofc or por at es t r at egyandpr ocessesacr ossmeasur ement ,manage mentandr epor t i ng.Whi c hoft hef ol l owi ngbenefit s ofmeas ur i ngsoci oeconomi ci mpac ti tdesc r i bes ? a.Fuel i ngpr oductandser vi cei nnov at i on b.I mpr ovi ngt hebus i nessenabl i ngenvi r onment c .Mai nt ai ni ngal i censet oope r at e d.St r engt heni ngv al uec hai ns 8.Thi si ncr easescus t omersat i s f ac t i onandi ncr easevi si bi l i t y . a.Pr oduc tl abel i ng c .Pr oduc tqual i t y b.Pr oduc tpac kagi ng d.Pr oduc tr es ponsi bi l i t y 9.I ti si mpor t antasi tpr ovi dec l eari nf or mat i on f orcus t omer st ous eof ev er ypr oduct . a.Pr oduc tl abel i ng c .Pr oduc tqual i t y b.Pr oduc tpac kagi ng d.Pr oduc tr es ponsi bi l i t y 10. Consume r swantand e xpec tt hepr oduc t st heybuyt obesaf e, ac cur at e l yl abe l edandc onveni ent l ypacked. a.Envi r onment alsensi t i vi t y c .Pr oduc tqual i t y b.Pr oduc tpac kagi ng d.Pr oduc tr es ponsi bi l i t y

3

I nt hepr evi ousl esson,you hav el ear ned aboutt heeffec t soft he v ar i oussoci oec onomi cf act or saffec t i ngbusi nessandi ndus t r y .Basedon whatyou hav el ear nedf r om pr evi ousl esson,mat c ht hef ol l owi nge ffect s ont hesoc i oeconomi cf act or sbywr i t i ngt hel e t t erofyouranswer . A.Consumer s B.Suppl i er sandI nv es t or s C.Gov er nment D. Communi t y D 1.Local c ommuni t i esear n r evenue sandt axesf r om bus i nesses. HOUSEHOLD 2.Bus i nessesopensal otofj oboppor t uni t i es. HOUSEHOLD 3.Bus i nesseshe l ppr eser vi ngt heenvi r onmentt hr oughus i ng gr ee ns t r uct ur e sbui l di ng. D 4.Busi nessesi nt e gr at esoci alandenvi r onment alconcer nsont hei r busi nessope r at i ons. Acqui si t i onofweal t handasse t sbecomepossi bl ef ort hei rempl oyees. 1.Ne w bus i nessneedst ohi r emor ewor ker sasdemandf orpr oduc t s i ncr eas es. 2.Ne w bus i nessesoffer si nnov at i v epr oduc t s. 3.Mor ebus i nesss ponsor edact i vi t i esar ehappeni ngi nt hecommuni t y . 4.Bus i nessesopensoppor t uni t i esduet ohi ghdemandoft hepr oduc t s . 5.Localgov er nmentbec omecapabl eofsubsi di z i ngt hepubl i csc hool s andmai nt ai npeaceandor deri nt hei rcommuni t y .

Lesabi l i t yandI mpact sof son Vi

Busi nessont heCommuni t y

5 4

Busi ness pl ays a huge r ol ei nt hesoci e t y .I tnotonl yt akes up t he mos t amountoft i mei n peopl el i vesbuti tal sohe l pcr eat ei nnovat i onsandmakei mport antt ec hnol ogi caladvanc ement s.I tmakesf or war dt hi nker sanddr eamer st ur nvi si onsi nt or eal i t y .Maki ngpeopl el i veseasi er . Onl ywhencompani esar epr ofit abl et he ycancont r i but eeffec t i ve l yt osoci et y bycr eat i ngj obsand economi cdevel opment .I tcannotbeassumet hatcompani es adoptar esponsi bl ebusi nessconduct .However ,cor por at esoci alr esponsi bi l i t ycan cont r i but et ot hesuccessofbusi nessandbet t er mentofsoci e t y . Asyougot hr ough t hel esson,you wi l ll ear nhow busi nessaffect ssoci e t y .I n t ur n,eval uat ebusi nessvi abi l i t yandi t seffec tont hecommuni t y .

Vi abi l i t yandI mpact sofBusi ness ont heCommuni t y I nt hepr evi ousl esson,you havel ear nedaboutt heeffect sofvar i oussoci oeconomi cf act or son busi nessand i ndus t r y .Bef or ewest ar tane wl esson,I wantyou t ocompl e t et heconceptmapbel ow bysuppl yi ngt hequal i t i esofavi abl ebusi ness.

Vi abl e Busi ness

5

Vi abi l i t yandI mpact sofBusi ness ont heCommuni t y Compani esaffec tpeopl e’ sasse t s ,capabi l i t i es,oppor t uni t i es,ands t andar dsofl i vi ng–s ome t i mespos i t i v el y ,some t i mesnegat i ve l y .Andbecaus eof t hesepeopl ear ecompani es’empl oy ees,cus t omer s,suppl i er s,di st r i but or s, r e t ai l er s,and nei ghbor s,t hei rgr owt h mat t e r st ot hebot t om l i ne .I ti nfluenc es whe t her or not compani es hav e happy cus t omer s, heal t hy val ue c hai ns,cont ent e dl ocalcommuni t i es ,andsuppor t i v eg over nment sandot her s t akehol der snow andi nt ot hef ut ur e. Busi nessVi abi l i t yandI t sI mpact sont heCommuni t y Thegoalofc ommuni t ysus t ai nabi l i t yi st oe st abl i sh l ocaleconomi es t hatar eeconomi cal l yvi abl e,e nvi r onment al l ysoundands oci al l yr es ponsi v e . Ac hi evi ngt hi sgoalr equi r espar t i ci pat i onf r om al lsec t or soft hec ommuni t y , bot ht ode t er mi necommuni t yneedsandt oi dent i f yandi mpl ementi nnov at i veand appr opr i at e sol ut i ons. Busi nesssus t ai nabi l i t yi sa goalf ormost ai nabi l i t yi n bus i nessgener al l y addr essest wo mai n cat eent er pr i ses.Sust gor i eswhi ch ar et heeffectbusi nesshason t heenvi r onmentand t heeffec t busi nesshasonsoc i e t y.Sust ai nabi l i t yf ocusesonme e t i ngt heneedsoft he pr ese ntwi t houtcompr omi si ngt heabi l i t yoff ut ur egener at i onst ome e tt hei r nee ds.Thec onceptofsust ai nabi l i t yi scomposedoft hr eepi l l ar s:economi c , envi r onment al ,and soci al —al so known i nf or mal l y as pr ofit s,pl ane t ,and peopl e . Asa mi cr o busi nessowner ,maki ngt hecasef ora sus t ai nabl ebus i nessi ss i mpl e .Ane nvi r onment al l yf r i endl ybus i nessc anbeapr ofit abl eone. I tcan easi l y donebyat t r ac t i ng gr een consci ousconsume r sand publ i ci t y , cr eat eval uef orempl oy ees,cus t omer sandpubl i c,r educeener gyus eandi mpr ovepubl i cheal t h. Vi abi l i t yi sde finedast heabi l i t yt os ur vi v e .I nabusi nesssense,t hat abi l i t yt osur vi v ei sul t i mat e l yl i nkedt ofinanci alper f or manceandposi t i on. A busi nessi svi abl ewher eei t her :i ti sr e t ur ni ngapr ofitt hati ss uffic i entt o pr ovi dear e t ur nt ot hebus i nessownerwhi l eal somee t i ngi t sc ommi t ment s t o bus i ness cr edi t or s;i t has suffici ent cash r esour c es t o sust ai ni t s el f t hr oughaper i odwheni ti snotr e t ur ni ngapr ofit . A vi abl e busi nesshasgr eateffec t st ot hec ommuni t y .Someoft hi s ar e: 1. I tpr ovi descommuni t yj obsi nt hebus i nessse ct or ; 2. I tpr oduc est axabl ei ncomef ort hecommuni t yf r om bot ht hebus i ness es t abl i shmentandt hewor ke r s,

6

3. Gover nmentcont i nuousl y makesi mpr ov ementi nt hecommuni t yi nf r as t r uc t ur e ssuchasbr i dges,r oads,s ewer s ,wat e rore l ec t r i ct oent i ceot her busi nesst oi nves ti nt hecommuni t y; 4. I the l ps i nt he es t abl i shmentofbe t t erschool s,mor e bus i ness and ev enmor ej obsf ori t sc i t i z ens. 5. I tl eadst oi mpr ov edbus i nessser vi cest ot hecommuni t y; 6. I ti mpr ov esc ommuni t yl i f e . Thee conomi cc ont r i but i onst ot hesoc i e t i esi nwhi c hbusi nessoper at e ar esi gni ficant .Thesei ncl udepayment st ohos tgov er nme nt si nt hef or m of t axe sandr oyal t i es,whi c hi nt ur n di r ec t l ys uppor tl ong–t er mr egi onaland nat i onaldeve l opme nt ,i nc l udi ng publ i c ser vi c es and i nf r as t r uc t ur e .Busi ness pr ovi desbr oadereconomi ccont r i but i onst osoc i e t yt hr ough s al ar i es , pr oc ur ementandcommuni t yi nv est ment . Acr osst hegl obe,bus i nessesexpec tr esour cec ompani est o mai nt ai n s t r onge t hi cals t andar ds.Thi si nc l udess t r ongant i –cor r upt i onme asur es,as we l las t r ans par entdi sc l osur e ar ound i nt er ac t i ons wi t h gov er nment s ,i nc l udi ngl obbyi ngandt hepaymentoft axesandr oy al t i es. Ther ear eal sos t r ongsoci et alexpect at i onsar ound t heneed f orbus i nesst or es pec thumanr i ght s.Thi sr ec ogni z est hatmanycompani esar ei na posi t i ont opot ent i al l yunder mi neorsuppor tt hehumanr i ght soft hei rc ommuni t yofi nt er e st .I nt hi sc ont e xt ,compani esar eexpect edt ocar r youthumanr i ght sduedi l i ge ncei nor dert obe t t erunder s t andandmanaget hei rpot ent i alandac t ualnegat i vehumanr i ght si mpac t s. Her findahl–Hi r schmanI ndex( HHI ) Asafinalnot et ohe l pgui det hepr oponent sofabusi nesspr oposali n c hoos i ng what t ype of i ndus t r yt oe nt er ,t he use of t he He r findahl – Hi r schmanI ndex–HHIwoul dbeus ef ulsi ncei the l pst hepr oponenti dent i f y mar ke t sar ehi ghl yc ompe t i t i v eand s at ur at ed and t hosemar ke t swi t h hi gh mar ke tconcent r at i on. TheHHIi sacommonl yacc ept edmeasur eofmar ke tconcent r at i on.I t i scal c ul at edbys quar i ngt hemar ke ts har eofeachfir mc ompe t i ngi namar ke t ,andt hen s ummi ngt her esul t i ngnumbe r s.Mar ke tshar ei se qualt ot he Rev enueoft heFi r m/Rev enueoft heI ndus t r yand i sac t ual l yaper cent age. Howev er ,t hewhol enumbe r soft hemar ke tshar ear eused t oc omput et he HHI . TheHHInumbercan r angef r om c l oset oz er ot o10, 000.TheHHIi s expr essedas HHI=MS²ofFi r m 1+MS²ofFi rm 2+MS²ofFi rm 3…. .+MS²ofFi r m n.

Thec l osera mar ke ti st o bei nga monopol y ,t hehi ghe rt hemar ke t ’ s c oncent r at i on( andt hel oweri t sc ompe t i t i on) .I f ,f ore xampl e ,t her ewasonl y onefir mi n an i ndus t r y ,t hatfir m woul dhav e100% mar ke tshar e ,andt he HHIwoul de qual10, 000( 100² ) ,near l y0% mar ke tshar e ,andt heHHIwoul d bec l oset oz er o,i ndi cat i ngnear l yper f ec tcompe t i t i on.Thi smeanst hemarke ti shi ghl yc ompe t i t i v eand i schar ac t er i z edbyt heexi s t e nceofnumer ous c ompe t i t or s .

7

Resul t soft heHHIwoul di ndi cat et hef ol l owi ng:    

HHIbel ow 100i ndi cat esahi ghl ycompet i t i vemar ket . HHIbel ow 1000i ndi cat esanunconcent r at edmar ke t . HHIbe t ween1000t o1800i ndi cat esmoder at emar ketconcent r at i on. HHIgr eat ert han1800i ndi cat eshi ghmar ketconcent r at i on.

Thebus i nesspr oponentshoul dt her ef or esee kt oent e rani ndus t r y wher eHHIi sgr eat e rt han1800si ncet hemar ke ti snotchar act er i z edbyt oo manyfir ms.( I nv es t opedi a,LLC 2015) TheSoci alandEt hi calI mpactofBusi nesst oSoci et y Economi cI mpactonSoci et y a.Wagesandsal ar i espai dt oe mpl oy eest oi mpr ov et hei rs t andar dof l i vi ng. b.Ti me l ypaymentf ort hesuppl i esofgoodspur chasedoncr edi tf r om t hesuppl i er s. c .Theval ueofgoodsands er vi cessol dt ocust ome r . Gover nance Busi nesse t hi csmus tbet hepr i or i t yi never ybusi nesst r ansact i on.I fbus i nessesofferbr i besi ne xc hangeofwor kandot herbenefit s, t hee t hi csofsoci e t y suffer .Cor r upt i on may r ai set hepr i c e ofgoods and ser vi c es when compani es engage i n pr i cefixi ng ( mai nt ai ni ng of pr i cesatcer t ai nl ev elbyagr eementbe t weencompe t i ngse l l er s) . Pr i vacy Al li nf or mat i on c ol l ect ed f r om cus t omer smus tbet r eat e dc onfident i al .Somei nf or mat i on maybesensi t i v el i kemedi calhi st or y and amountofmoneydeposi t e d.Busi nesseshav eanegat i vei mpacton a soci e t yi fcus t omer sfindoutt hatcompani esar enotke epi ngsuc hi nf or mat i onsec ur eorar es el l i ngi tt o3rd par t i es .Av oi ddoi ngt hi ngst hat may hi nder t he exc hange ofper sonaland pr i vat ei nf or mat i on t hat hel psi nbus i nessoper at i on. Envi r onment Busi nessest hati mpl ementenvi r onment alpol i ci est ousee ner gy mor ee ffici ent l y ,r educ e was t e ,and i n ge ner all i ght en t hei renvi r onment alf oot pr i ntcan r educ et hei ri nt e r nalcos t sand pr omot ea pos i t i vei mageoft hei rc ompany .Thee nvi r onment ali ni t i at i v esofamar ke t l eaderof t en f or c ecompe t i t or st ot akesi mi l arac t i on f oran i ncr eased benefici aleffectont heenvi r onment . Benefit sofMeas ur i ngSoci oEconomi cI mpact s 1.Obt ai ni ngormai nt ai ni ngal i c enset ooper at e Ver yc l ear l y ,measur i ngs oci oec onomi ci mpac tcanhe l pc ompani ess how s t ake hol der st hatt hei rac t i vi t i esbenefitt hee conomi esand soci e t i esi n whi c ht hey oper at e .I tcan al so hel pt hem be t t e runder -

8

s t andi ft heyar ef ul fil l i ngt hei rcommi t ment sands t akehol derexpec t at i onsori ft her ei sag apbe t weent hei ri mpact sandwhats t ake hol der s t hi nk. 2.I mpr ovi ngt hebusi nessenabl i ngenvi r onment Meas ur i ng soc i oec onomi ci mpacti s al so a power f ulway f or c ompani est oshow pol i cymaker show t hei rbusi nessact i vi t i esar econt r i but i ngt opubl i cpol i cygoal s–t hushel pi ngt odeve l opt her i ghtmi x ofr ul es ,i ncent i v es,andpubl i cser vi cesnee dedt omaxi mi z ebusi ness c ont r i but i ons. 3.St r engt heni ngval uec hai ns Byassessi ngt hei rsoc i oec onomi ci mpact ,c ompani esar ebe t t er equi ppedt opr edi c tt hel oy al t y ,per f or manc e,s t abi l i t y ,andcapac i t yf or gr owt h oft hei rsuppl i er s,di st r i but or s,and r e t ai lpar t ner s–i dent i f yi ngvul ner abi l i t i esandoppor t uni t i est oaddr esst hem. 4.Fuel i ngpr oduc tandser vi c ei nnovat i on Meas ur i ng s oci oeconomi ci mpactcan hel pc ompani es be t t er under s t and t heneeds,as pi r at i ons,r esour c es,and i nc ent i v esoft hei r c us t ome r s–enabl i ngt hem t odeve l opne w pr oduc t sandser vi cesand i mpr ov eexi s t i ngoffer i ngs.Ye t ,t oeffect i ve l ycr eat ev al uef ort hebus i ness and i t ss t ake hol der s ,measur i ng mus tbe al i gned wi t h ac ompany’ ss t r at egy ,and i nt egr at ed i nt o ongoi ng bus i ness per f or mance manage mentand r epor t i ng.Asc hal l engi ngasi tsounds,t hi smeans r ede si gni ngt hesc opeofcor por at es t r at e gyandpr oc essesacr ossme asur ement ,management ,andr epor t i ng Sour c e:Wor l dBusi nessCounci lf orSust ai nabl eDevel opment Cor por at eRespons i bi l i t yt oCons umer Bei nghones t ,har dwor ki ngmen and wome n ar et hequal i t i esoft hat mos toft heFi l i pi nosar el ooki ngt hebus i nessowner sand t he i rempl oyees . They ar e concer ned abouta pr ofitf ort hei reffor t sbutt hey ar eal so c oncer nedaboutt hei rr es ponsi bi l i t i est oconsumer s. Consumer s coul d eas i l yi dent i f yi r r es ponsi bl e fir ms and r e f use t o t r ade wi t ht hem.Howev er ,t hose fir ms t hatacqui r ea r eput at i on f orhi gh qual i t y ,i nf or mat i v e and c onveni entpackagi ng,car ef ull abe l i ng,consume r saf e t y ,andenvi r onment als ensi t i vi t yar el i ke l yt og ai npr ofit . Pr oductQual i t y.A c onsumerhast her i ghtt oexpec tuni f or m pr oduc t qual i t y .Theyhav et her i ghtt oe xpec tt hatwhatt heyseeni nt hei radv er t i sementwi l lbet hesamewhen t heypur c hasedi t .Thequal i t yoft hepr oduct s t hathav ebeene s t abl i sheds houl dnotbec hanged/l ower edt omakemor eat t r ac t i v ef ort heexi s t i ngandnew c ust omer s .Fi r mst hatgi v emor eat t ent i on i n moni t or i ngt hequal i t yoft hei rpr oduc t sar emor esuccess f ult han t hose whoar enotr es ponsi bl eenought odoi t . Pr oduct Packagi ng.Pac kagi ng ofpr oduc t s can i ncr ease cust ome r sat i s f ac t i on,i ncr easevi si bi l i t yand se tonepr oduc tapar tf r om i t sc ompe t i t i on.I tc an pr ot e ctt hepr oduc tf r om t het i mei ti smanuf ac t ur ed unt i li ti s sol d.I tcani nf or mt hec onsume raboutt hequant i t yandqual i t yoft hecont ent s ,andcanenhancet heappear anceoft hepr oduc tt oi ncr easesal es .

9

Pr oduct Label i ng.Pr oduc tl abel i ng hel ps t o pr omot e and se l lcust ome r ’ spr oduc t s .Thel abel i ngi si mpor t antast heypr ovi decl eari nf or mat i on f orc us t ome r ’ sus eofe ver ypr oduc t .I tguar ant eed c onsumersat i s f ac t i on i f t hepr oduc ti s us ed pr oper l y .Consume rr e l at i ons depar t ment smakesur e t hatt hei rc ompani es ’s t at ement sar eacc ur at e .Mi sr epr esent at i onsabouta pr oductors er vi cesar ei l l egal . Cons umerSaf et y/Pr oductRes pons i bi l i t y.Ev er yc ompany has t he r esponsi bi l i t yt o saf eguar d consume r sf r om unduehaz ar ds i nt he s t or age and useoft hepr oduc t .I ti st her esponsi bi l i t yoft hecompanyt owar nt he c onsume rag ai ns tpr oduc tmi suse.Car e f ulat t ent i ont oi ngr edi ent sr es ponsi bi l i t y ,human heal t h andenvi r onment ali mpact ,wi t houtcompr omi si ngpe r f or mancemus tbegi v enpr i or i t y . Compani esmus twar n ag ai nstpot ent i alhaz ar dsi n usi ngt he i rpr oduct s .Thepr oduc er /manuf ac t ur erhast heobl i gat i on t ounder st andandf ol l ow t he r egul at i ons ofFood and Dr ugs Admi ni s t r at i on and ot herr e l at e d agenci es. Envi r onment alSens i t i vi t y.Consume r s wantand expectt he pr oduct st heybuyt obesaf e,acc ur at e l yl abe l ed,andc onv eni ent l ypacked.They al so expec t busi ness t o demons t r at et hei rr es pect f or t he envi r onment t hr ought hei rpr oduc t sandbus i nessme t hods .Theywoul dl i ket hecompany t opr oducepr oduc t st hatar ebi odegr adabl eorr ecyc l abl eand t or educ et he envi r onment ali mpac toft hei rbus i nessoper at i onst or educ epol l ut i on and was t e . Thecompani esensur et hatt he i rpr oduc t sar esaf enotonl yf ort hei r wor kf or ceandt heconsumer s,butal sof ort heenvi r onment .

Act i vi t y1.I nt er vi ew Lookf orasuc cess f ulsmal lbusi nessi nyournei ghbor hoodoronl i ne busi ness.I nt er vi ew t heownerandfindoutt hef ol l owi ng: a.Nameoft heowner b.Nameoft hebus i ness c .Whatt he yar ese l l i ng? d.Reas onsf orput t i ngupt hebus i ness e .Pr obl emsenc ount er ed f . Reasonsf ori t ssuc cess g.How t he yhe l pt hec ommuni t y? h.How t hecommuni t yaffec tt hei rbusi nessi npos i t i veandnegat i veway?

10

Act i vi t y2 Essay.Expl ai nt hecor por at er esponsi bi l i t yofbus i nesst oconsume r s. ( Rubr i c : 10poi nt s-c ompr ehensi veandanal yt i c al89poi nt s-wel lwr i t t enandsome i nc l udesanal ysi s;57poi nt swel lwr i t t enbutl ac ksanal ysi s;24poi nt s-weakes say; 1poi ntPoor l ywr i t t enandl ac kst r engt h)

Act i vi t y3 Si ncet hi si syoul as tmodul eonAppl i edEc onomi cs,y ouar egi v ea t as kt oappl ywhatyouhav el ear ned...