Weaknesses of H&M PDF

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Weaknesses of H&M...

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Weaknesses H&M does not own any factories which excessively dependent on independent suppliers to procure its products from around 700 independent suppliers where primarily in Europe and Asia (Swedish Chamber of Commerce n.d.). Although the suppliers must follow the code of conduct setting by H&M while the suppliers corporate with H&M, but it still has lower control and observation for the production and suppliers’ factories. Furthermore, centres of product distributions of H&M are primarily existing in Europe and Asia. Hence, the distribution system of H&M is slow due to the far geographical distance to other markets across the world (Radeef 2017).

Swedish Chamber of Commerce | H&M n.d., viewed 10 August 2019, . Radeef, A 2017, THE SECRET OF H&M GROUP SUCCESS IN THE LAST DECADE, ResearchGate, viewed 10 August 2019, . H&M had introduced a modest fashion clothing line called H&M LTD Collection for spring. An increased by consumer interest in modest dressing which caused H&M formally launched a collection dedicated to this consumer. Moreover, it was the first designed expressly by H&M with modest fashion in mind (LeSavage 2018). Back in 2018, H&M cooperates with Adam & Eve/DDB, an advertising agency came out with a campaign "Spring collection 2018" in order to draw an attention from the public. Hence, consumers who are interested in modest fashion can find and shop its products easily (Campaignlive 2018). LeSavage, H 2018, H&M Is Introducing a Modest Fashion Line for Spring, Glamour, viewed 10 August 2019, . Campaignlive 2018, H&M "Spring collection 2018" by Adam & Eve/DDB, Campaignlive.co.uk, viewed 10 August 2019, ....