Week 7 hand in exercise PDF

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INFS2603 - Week 7 Hand-in ExerciseAs you watch the customer interview video (Chapter 3 in the online multimedia), usethe case’s Exhibit 7 to guide your thinking about the following questions.1. What do you learn from this customer that the team might use as it reimagines themovie-going experience?Th...

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INFS2603 - Week 7 Hand-in Exercise As you watch the customer interview video (Chapter 3.2 in the online multimedia), use the case’s Exhibit 7 to guide your thinking about the following questions. 1. What do you learn from this customer that the team might use as it reimagines the movie-going experience? There are three key takeaways from this interview that the team can use to improve or reimagine the movie-going experience: a consolidated mobile app, personalization, and food policy. 

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The interviewee mentioned that he manually searches for movie tickets, times, and trailers on separate mobile applications. This process could be streamlined into one consolidated app, where the users could watch trailers and book movie sessions without ever leaving a single application. The subject also mentioned the fact that everyone has different tastes in movies. He likes movies with a good plot, his dad liked action and sci-fi movies, and dislikes comedy. These preferences can be taken into account in the mobile application, much like how Netflix, Spotify, and YouTube give recommendations, Cineplanet should try to incorporate this function into their business Food was also an interesting and common issue that was brought up. Although the interviewee did not have an issue with the food provisions, everyone else in his family had a preference for food that they wanted before and during the movie. Taking this into consideration, Cineplanet should aim to position itself closer to food outlets and consider changing some of its theatre food policies. There is the opportunity to have specific theatres that cater for food.

2. What are the most important features of the way the team interacts with him during the interview? There were a number of methods in which the team interacts with the subject during the interview. Going through this chronologically, the interviewers made the subject more at ease by coming to his house to conduct the interview. By placing themselves in his home, they are able gauge a more intimate understanding of what really happens, and the interviewee can feel more comfortable in his familiar surroundings. The interview begins with questions that provide context to the individuals life, that often involve plenty of follow up casual questions to set a more conversational and comfortable tone. Through these probing questions, the interviewers are able to get more personal opinions and stories. Whilst explaining how he watches movies at home, the team asked him to physically walk them through the steps of how he did this, allowing more specific questions such as seating arrangements and personal preferences. By walking through every step, the team are able to get a detailed understanding of the process. Towards the end, they asked him for his opinion on a potential voting system. By directly asking the potential user of such a system, they could get honest and relevant feedback for the idea. REFERENCES Buell, Ryan W., and Andrew Otazo. "IDEO: Human-Centered Service Design." Harvard Business School Case 615-022, October 2014. (Accessed 02/09/2018) Harvard Business School Educational Technology Services (2015). IDEO: Human-Centered Service Design. [video] Available at: http://eproduct.hbsp.harvard.edu/eproduct/product/m_ideo/content/index.html (Accessed 2 Sep. 2018)....