Week 8 - Week 8 Module Notes-Attention Dr.Joe Kim Winter 2019 PDF

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Week 8 Module Notes-Attention
Dr.Joe Kim Winter 2019...

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ATTENTION Unit One: Introduction to Attention  Attention allows you to navigate through a crowded world brimming with information and distractions

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William James defined the topic of attention as the taking possession by the mind in clear and vivid for, out of what seem several simultaneously possible objects or trains of thought. Implies withdrawal from some things in order to deal effectively with others and is a condition which has a real opposite in the confused state Selection is the act of attending to an object to select it apart from the unattended objects Attention also refer to our conscious ability to attend to the info that is relevant to our goals Irrelevant info in the environment acts as noise that can make it difficult to identify and attend to important info Sometimes noise overwhelms the signal and you get distracted

Unit Two: Automatic and Controlled Attention  Automatic and controlled processes influence attention in different ways  Automatic processed are triggered involuntarily by external events and trigger the capture of attention  Automatic processes are assumed to operate in fast, efficient, and obligatory manner  Controlled processes guide attention voluntarily and consciously to objects of interest  Controlled processes operate more slowly because they are assumed to require more cognitive effort

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Difficult to consciously attend to many aspects of the task environment at the same time because the resources for controlled processes are limited Notation of Salience o Some cues seem to be more noticeable and lead to stronger and quicker association when paired with events o Salient piece of information is one that appears to naturally pop out to you o Information just seems to automatically capture you attention whether you intended to or not

Unit Three: The Spotlight Model  According to Michael Posner theres an analogous process to visual attention  Attentional spotlight focuses on only one part of environmental at a time  Attention can be consciously directed across the visual scene, can also be hijacked by unconscious processes...