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Good luck, enjoy it!...

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NIKE’S PRODUCTS (PRODUCT MIX) -

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Product mix: outputs or products offered to consumers. Nike Inc.’s growth depends on changes in its product mix, e.g., the business continues its investment in research and development to produce new products and enhanced versions of its current products. From a distributor of shoes ==> manufacturer of various shoes, apparel, and equipment for sports. According to Lawrence Gregory (2018), Nike Inc.’s Marketing Mix (4Ps/Product, Place, Promotion, Price) – An Analysis, Nike uses the latest technologies to improve product effectiveness and customer satisfaction. Nike’s product mix includes + Shoes + Apparel + Equipment and accessories Nikes’ SHOES - consumer mainstay - gradually adds more product lines in this category. + (e.g., the company now offers running shoes, tennis shoes, and shoes for other sports, such as cricket). Apparel business: jerseys, shorts, and related products. Accessories and equipment (golf clubs, cricket bats). Divided into sub-brands: Air Jordan, Hurley, and Converse. -> Nike expands its product mix to address the needs of its target markets and market segments. REFERENCE

1. Lawrence Gregory (2018), Nike Inc.’s Marketing Mix (4Ps/Product, Place, Promotion, Price) – An Analysis http://panmore.com/nike-inc-marketing-mix-4psproduct-place-promotion-price-analysis?fbclid=IwAR3Sbra7JZyzpWAlAR0LX9CQvaDaqYSGerKmMUZo6VOwSoqnoMzDXOsGzE...