2020vcd-cpr-w - 2020 VCAA Exam PDF

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2020 VCAA Exam...

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SUPERVISOR TO ATTACH PROCESSING LABEL HERE

Victorian Certificate of Education 2020

Letter STUDENT NUMBER

VISUAL COMMUNICATION DESIGN Written examination Thursday 19 November 2020 Reading time: 11.45 am to 12.00 noon (15 minutes) Writing time: 12.00 noon to 1.30 pm (1 hour 30 minutes)

QUESTION AND ANSWER BOOK Structure of book Number of questions

Number of questions to be answered

11

11

Number of marks

90

• Studentsarepermittedtobringintotheexaminationroom:pens,leadandcolouredpencils,fineliners, highlighters,erasers,sharpeners,rulers,setsquares,protractors,compasses,andcircleandellipse templates. • StudentsareNOTpermittedtobringintotheexaminationroom:markers,tee-squaresandboards, textureboards,blanksheetsofpaperand/orcorrectionfluid/tape. • Nocalculatorisallowedinthisexamination. Materials supplied • Questionandanswerbookof19pages • Resourcebookof14pages Instructions • Writeyourstudent numberinthespaceprovidedaboveonthispage. • AllwrittenresponsesmustbeinEnglish. At the end of the examination • Youmaykeeptheresourcebook. Students are NOT permitted to bring mobile phones and/or any other unauthorised electronic devices into the examination room. ©VICTORIANCURRICULUMANDASSESSMENTAUTHORITY2020

2020VCDEXAM

2

Instructions Answerallquestionsinthespacesprovided.

Figure 1 a.

Identifytheintendedpurpose.  guide  teach  educate  advertise

Figure 2 1mark

b.

Identifytheformofintellectual propertythatwillbestprotectthis design.

1mark

 patent  trademark  tradesecret  designregistration

Question 1 –continued

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Question 1 (4marks) Refertopages3–5oftheresourcebookforlargercolourversionsofthevisualcommunications thatarerelatedtoQuestion1. Tick()thecorrectresponseforeachimage.



3

2020VCDEXAM

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Figure 3 c.

Identifythecorrectpackagingnet.

Figure 4 1mark

d.

Identifythecorrectnorthelevation ofthefloorplan.

1mark

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2020VCDEXAM

4

Question 2 (3marks) Refertopage6oftheresourcebookforalargercolourversionofthevisualcommunicationthatisrelatedto Question2.

Figure 5 Figure5showsarangeofdrawingsforthedesignofapairofscissors. IdentifythestageofthedesignprocessshowninFigure5andprovideevidenceforyourresponse.

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Due to copyright restrictions, this material is not supplied.

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5

2020VCDEXAM

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Question 3 (4marks) Refertopage7oftheresourcebookforlargercolourversionsofthevisualcommunicationsthatarerelated toQuestion3.

Figure 6 ASAPLaboratoryprovidesservicestoveterinaryclinics.Theseservicesincludecollectingsamples,testing samplesandreportingtestresults.Thelaboratory’slogoisdisplayedonthesidesofitscars. WithreferencetoFigure6,discusshowthedesignelementsoflineandtypeareusedtogethereffectivelyto communicatethelaboratory’sservices.

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2020VCDEXAM

6

Question 4 (6marks) Theword‘flow’means‘movealonginasteady,continuousway’. Inthespaceprovidedbelow,usetypetocreateadesignfortheword‘flow’thatreflectsitsmeaning.

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Yourdesignmust: • uselower-casesans-seriftypewiththelettersjoined • usefigure-ground • touchallsidesofthespaceprovided • useatleast50%ofthespaceprovided.



7

2020VCDEXAM

Question 5 (9marks)

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Figure 7 ChooseoneoftheframesforglassesfromFigure7tocompletebothpart a.andpart b. a. 

b. 

Inthespaceprovidedbelow,useyourchosenframetocreateadrawing. Yourdrawingmust: • maintainthesameproportion • increasethescale.

2marks

Usingyourchosenframeatleasttwice,createadesigninthespaceprovidedbelow. Yourdesignmust: • usetheshapeofyourchosenframeatleasttwice • • • •

maintainthesameproportion decreasethescale demonstratehierarchy usewhiteandtwocolours.

7marks

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2020VCDEXAM

8

Question 6 (7marks) Refertopage8oftheresourcebookforlargercolourversionsofthevisualcommunicationsthat arerelatedtoQuestion6.

  Figure 9

Figure8andFigure9showpublicspacesthathavebeencreatedfortheLevelCrossingRemoval ProjectinMelbourne.ASPECTStudioscollaboratedwithotherstodesignthepublicspacesbelow thenewraisedrailwaylines. a.

b.

IdentifythedesignfieldofwhichFigure8andFigure9areexamples.

i. UsingevidencefromFigure8,identifyapossibletargetaudienceanddescribehowone designdecisioncateredforthisaudience.

1mark

3marks

ii. UsingevidencefromFigure9,identifyadifferentpossibletargetaudienceanddescribe howonedesigndecisioncateredforthisaudience. 3marks

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Figure 8

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9

2020VCDEXAM

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Question 7 (6marks) Refertopage9oftheresourcebookforalargercolourversionofthevisualcommunicationthatis relatedtoQuestion7.

Figure 10 DanielNewdesignedthefabriccoverforMaggie’s Harvest,arecipebookwrittenbywell-known AustraliancookMaggieBeer. a.

UsingevidencefromFigure10,identifyonespecialistthedesignermighthavecollaborated withtodesignthecoverofthebook.Describehowthedesignerandthisspecialistmighthave collaboratedduringthedevelopmentofconceptsstageofthedesignprocess. 4marks

b.

UsingevidencefromFigure10,describehowonedesignprinciplehasbeenusedeffectively.

2marks

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2020VCDEXAM

10

Question 8 (15marks) a. Figure11showsafloorplanofanoutdoordeck. Drawaplanometricviewofthefloorplaninthespaceprovidedbelow. Yourdrawingmust: • bedrawnfrompointAasindicatedbythearrow • maintainthesamescale.



Thefollowingshouldbeconsidered: • Theheightofthepostsandwallsis3000mm. • Theheightofboththecircularandtriangularstoolsis500mm.

8marks

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 

FLOOR PLAN SCALE 1:100

A

Figure 11 Completeyouranswertopart a.inthespacebelow.

Question 8–continued

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

11

2020VCDEXAM

b.

Figure12showsanorthogonaldrawingofawoodentoycart.



Drawaone-pointperspectiveviewofthetoycartinthespaceprovidedbelow.



Yourdrawingmust: • bedrawnfrompointAasindicatedbythearrow • maintainsimilarproportions • usethevanishingpoint(VP)provided.

7marks

TOP VIEW

A FRONT VIEW

RIGHT SIDE VIEW

Figure 12 Completeyouranswertopart b.inthespacebelow. VP

A

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2020VCDEXAM

12

Question 9 (9marks) Figure13isalinedrawingofadesklampthatyouarerequiredtorenderincolour.Thelampisswitchedon. Youmayrefertotheimagesonpage10oftheresourcebook. Yourresponsemust: • usethelightglobeasthelightsourcetoenhancetheform • usetoneandcolourtorenderthedesklamptoindicatethefollowingmaterials: – woodforthetopblock – metalfortheverticalandhorizontalrodsandthefittingthatholdsthelightglobe – roughcastconcreteforthebase.

wood

metal

metal

metal

concrete

Figure 13

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metal

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13

2020VCDEXAM

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Question 10 (4marks) Refertopage11oftheresourcebookforlargercolourversionsofthevisualcommunicationsthat arerelatedtoQuestion10.

 Figure 14

Figure 15

Figure14andFigure15shownewtoiletsignsinashoppingcentre.Thesignage,designedby InsituGroup,waspartofanupgradeoftheshoppingcentre’sfacilities.Thesignageshownin Figure14andFigure15hasbeenadaptedfordifferentcontexts. a.

b.

UsingevidencefromFigure14andFigure15,describeonedesigndecisionthatmighthave influencedhowthesignagehasbeenadaptedfordifferentcontexts.

2marks

UsingevidencefromFigure15,describehowthedesignofthesignagehasbeenadaptedfor thecontextshowninFigure15.

2marks

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2020VCDEXAM



15

2020VCDEXAM

Question 11 (23marks) Acountrytownhasashopthatisempty.Figure16showsadrawingoftheshopfrontanda photographofthestreetscape.Alocalgroupwantstorepurposetheshopasafunkyice-creamshop calledSCOOP.Youhavebeenaskedtosubmitadesignfortheshopfront.Youmayrefertothe imagesonpage12oftheresourcebook. Yourdesignmust: • usethenameoftheshop,SCOOP • combinetypeandimagery

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• useonlythedesignelementsofshape,line,colourandtype • usethedesignprincipleofpattern • leavesomeoftheglassareascleartoletinlight.

 Figure 16 a.

Inthespaceprovidedbelow,generatearangeofvisualisationdrawingsusingtypeand imageryfortheshopfront.

4marks

Completeyouranswertopart a.inthespacebelow.

Question 11 –continued TURN OVER

2020VCDEXAM

Inthetemplatesprovidedbelow,combineyourselectedtypeandimageryfrompart a.to producetwodifferentconceptsfortheshopfront.Referringtobothfunctionalandaesthetic factors,useannotationstocriticallyevaluateyourtwodifferentconcepts.

6marks

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b.

16

Question 11–continued



c.

2020VCDEXAM

Basedonyourannotationsfrompart b.,selectoneconceptandproduceafinalpresentation drawinginthetemplateprovidedbelow. Yourdrawingmust: • usethenameoftheshop,SCOOP • combinetypeandimagery • useonlythedesignelementsofshape,line,colourandtype • usethedesignprincipleofpattern • leavesomeoftheglassareascleartoletinlight.

9marks

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     

17

Question 11 –continued TURN OVER

2020VCDEXAM

 





Refertopage13oftheresourcebookforalargercolourversionofthevisualcommunication thatisrelatedtopart d. Theice-creamshophasbeengivenpermissiontocreateadesignforthebinonthefootpath outsidetheshop.Thedesignonthebinwillbelasercut,asshowninFigure17. Usingthespaceprovidedbelow,createasimplifieddesignforthebinbasedontheimagery fromyourfinalpresentationdrawinginpart c.Theblackpartsofyourdesignshouldindicate thelaser-cutareasofthemetalscreen. Yourdesignmust: • useblackandwhite • useasymmetricalbalance. Thescreenshouldstillbestructurallystrongwhenthemetalpiecesarecutout.

Due to copyright restrictions, this material is not supplied.

Figure 17

4marks

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d.

18

19

2020VCDEXAM

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

Sources Figure2:CraftVictorialogo,;Figure5:SketchbyAlbertoVasquez,;Figure6:ASAPLaboratorylogoandcars,; Figures8&9:PublicspacedesignedbyASPECTStudios,CoxArchitecture,Aurecon,PB,A/Prof.JohnRayner,Double-A Communications,,photographsbySimonSchluter(Figure8)and DiannaSnape(Figure9);Figure10:BookcoverdesignedbyDanielNewforMaggieBeer,Maggie’s Harvest,PenguinBooks Australia,Melbourne,2007;Figures14&15:ToiletsignsdesignedbyInsituGroup,; Figure17:Rubbishbin‘Sydneywild’,DMCDirect,

END OF QUESTION AND ANSWER BOOK

Victorian Certificate of Education 2020

VISUAL COMMUNICATION DESIGN Written examination

Thursday 19 November 2020 Reading time: 11.45 am to 12.00 noon (15 minutes) Writing time: 12.00 noon to 1.30 pm (1 hour 30 minutes)

RESOURCE BOOK

Instructions • Aquestionandanswerbookisprovidedwiththisresourcebook. • Refertoinstructionsonthefrontcoverofthequestionandanswerbook.

Students are NOT permitted to bring mobile phones and/or any other unauthorised electronic devices into the examination room. ©VICTORIANCURRICULUMANDASSESSMENTAUTHORITY2020

2020VCDRESOURCEBOOK

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Reference material for Question 1

Figure 1

Figure 2

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4

Reference material for Question 1

Figure 3

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Reference material for Question 1

Figure 4

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6

Reference material for Question 2

Due to copyright restrictions, this material is not supplied.

Figure 5

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7

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Reference material for Question 3

Figure 6

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Reference material for Question 6

Figure 8

Figure 9

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9

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Reference material for Question 7

Figure 10

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2020VCDRESOURCEBOOK

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Reference material for Question 9



11

2020VCDRESOURCEBOOK

Reference material for Question 10

Figure 14

Figure 15 TURN OVER

2020VCDRESOURCEBOOK

12

Reference material for Question 11

Due to copyright restrictions, this material is not supplied.



13

2020VCDRESOURCEBOOK

Reference material for Question 11

Due to copyright restrictions, this material is not supplied.

Figure 17

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2020VCDRESOURCEBOOK

14

Sources Figure2:CraftVictorialogo,;Figure5:SketchbyAlbertoVasquez,;Figure6:ASAPLaboratorylogoandcars,; Figures8&9:PublicspacedesignedbyASPECTStudios,CoxArchitecture,Aurecon,PB,A/Prof.JohnRayner,Double-A Communications,,photographsbySimonSchluter(Figure8)and DiannaSnape(Figure9);Figure10:BookcoverdesignedbyDanielNewforMaggieBeer,Maggie’s Harvest,PenguinBooks Australia,Melbourne,2007;Figures14&15:ToiletsignsdesignedbyInsituGroup,; Figure17:Rubbishbin‘Sydneywild’,DMCDirect, Resources for Question 11 Toprow,fromleft:PopsticIceCream,Melbourne,;IceCreamofMelbourne, ;PidapipoGelateria, Bottomrow,fromleft:GelatoUNOU,, and

END OF RESOURCE BOOK...