74771 MKT 300 o Course ASU Online Syllabus Fall 2020 PDF

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Syllabus of breakdown of how the class is graded, what to expect, and his policies on extra credit and such....

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MKT 300 - Marketing and Corporate Performance Fall 2020 – ASU Online – Session A Instructor: Dr. John P. Eaton Open-Source Textbook:

Email: [email protected]

https://open.lib.umn.edu/principlesmarketing/

Marketing is dynamic, pervasive and exciting. It focuses on understanding consumers, advocating for them, and developing loyal relationships with them. It steers innovation, strategy, revenue generation, and profitability and, ultimately, drives economic development and corporate performance.

W. P. Carey School of Business Learning Goals    

To illustrate analytical applications of marketing practices that provide experience in developing strategies for products and improving corporate performance To gain a cross functional understanding of the role of marketing in market-driven managerial decision making To think critically and creatively to address real-world marketing issues by having students replicate real-world business decisions through individual written assignments To prepare you for a professional career by gaining a knowledge of marketing concepts through problem-solving exercises

Class Philosophy Our online class will be challenging, there will be a lot of information for you to digest. It will be easy to fall behind in the class and I encourage you to work ahead as much as possible. Exams will be challenging. With the online structure, you might have a tendency to feel like you are going through the material alone. However I will be there all along the way to answer questions and provide guidance. Always let me know how I can be of help. Just because it’s an online class, doesn’t mean you can’t email to discuss material!

[Copyright © 2017 Arizona State University]

MKT 300 ONLINE - COURSE SCHEDULE

ACTIVITIES/ASSIGNMENTS WEEK 1: August 20

th

DUE DATE

– August 27

th

Complete Honor Code

Mon 8/24

Module 1 Material

Thur 8/27

Exam 1 over Module 1 – 50 points/5% of your grade (10 questions) WEEK 2: August 28

th

– September 3

Thur 8/27

rd

Module 2 Material

Thur 9/3

WEEK 3: September 4

th

th

– September 10

Module 3 Material

Thur 9/10

Exam 2 over Modules 2 and 3 – 250 POINTS/25% of your grade (50 Qs) WEEK 4: September 11

th

– September 17

Thur 9/10

th

Module 4 Material

Thur 9/17

Written Assignment #1 – 100 Points/10% of your grade

Thur 9/17

WEEK 5: September 18th – September 24th Module 5 Material

Thur 9/24

Exam 3 over Modules 4 and 5 – 250 POINTS/25% of your grade (50 Qs) WEEK 6: September

25th

– October

Thur 9/24

1st

Module 6 Material

Thur 10/1

Written Assignment #2 – 100 Points/10% of your grade WEEK 7: October 2

nd

– October 8

Thur 10/1

th

Module 7 Material

Thur 10/8

Exam 4 over Modules 6 and 7 – 250 POINTS/25% of your grade (50 Qs)

Thur 10/8

Module Access will end at 8:00am on Exam Days Exam windows will be open from 8:00am-11:59pm Arizona time on exam days Written assignments are submitted through our course Canvas site and are due 11:59pm on their respective due dates

[Copyright © 2017 Arizona State University]

Grades I fully understand the importance of grades. You should know that your grade will be determined entirely by your performance on the exams and two individual assignments. Therefore, I cannot and will not consider adjusting grades due to factors outside of the course (e.g. GPA trouble, work conflicts, personal problems, scholarships, etc.). I will work hard with any student who is motivated to improve their performance in class. I have the utmost respect for students who want to put in the effort. I thoroughly enjoy helping students, so please let me know how I can do so. With such a large number of students, I have a strong responsibility to treat every student equally and fairly. I will always help students prior to an exam but will never just add points to a score after an exam because you need more points for a higher grade. At the end of the class, please do not ask me to simply add points to your final grade. It is unfair - and I feel, unethical - for you to ask me to do so. I am unable to add a similar number of points to everyone’s score just because you want more points. As a student, I would be upset if I found out that someone else received a higher grade than I did with fewer points than me or if I learned that a student received more points just because they asked for them. In short, any requests to give you more points will be responded to with a simple no.

Exam 1 Exam 2 Exam 3 Exam 4 Assignment 1 Assignment 2

50 points 250 points 250 points 250 points 100 points 100 points 1000 points

A+ A AB+ B BC+ C D E

= 970-1000 points = 930-969 points = 900-929 points = 870-899 points = 830-879 points = 800-829 points = 770-799 points = 700-769 points = 600-699 points = 0-599 points

[Copyright © 2017 Arizona State University]

Exams 1. There will be four online, multiple choice exams during the class. Exams can be taken any time from 8:00am-11:59pm (Arizona time) on dates noted below. Each exam will cover all online materials including references to links I post on Canvas. 2. Exams are open-book and open-notes but are time limited. allowed.

No backtracking will be

3. All exams will be taken through RPNow. You may not collaborate or consult with any other student in any way regarding exams. No one else can be in the room with you, unless it is a very small child (being a parent, I understand this concern). 4. No make-up exams will be given unless arrangements are made before the exam and only with the instructor’s approval (e.g. medical emergencies). If you are unable to take the test during the exam window, you must contact me in advance of the exam. 5. ALL MAKE-UP EXAMS will be different than the regular test and be given during the last two days of class – you will be required to take two exams in the same final exam time block. Make-up exams will be subjected to a 10% reduction in the exam score. Medically excused exams can be made up prior to the final exam period and will not incur the 10% reduction. 6. If a student misses the last exam during finals week due to a medical emergency, the student will need to supply documentation to receive a medical incomplete. If the final is missed for any other reason, the student will take a make- up exam at the end of the class with a 20% penalty reduction from the final score. 7. I will not open exams earlier. If you cannot take the exam during the regular window, please contact me and I will work with you to take a makeup exam at a later date. 8. You will be granted one test reset for each exam, which you MUST request within 30 minutes of being kicked out. After the first reset, I reserve the right to offer a make-up exam that has been significantly modified from the original exam in order to maintain academic integrity. Exam Dates and Availability Windows Exam 1: Exam 2: Exam 3: Exam 4:

Thursday, August 27th, 8:00am-11:59pm, Arizona time Thursday, September 10th, 8:00am-11:59pm, Arizona time Thursday, September 24th, 8:00am-11:59pm, Arizona time Thursday, October 8th, 8:00am-11:59pm, Arizona time

9. NOTE: All exams must be submitted by 11:59PM on exam days, Arizona time, so schedule your time accordingly (i.e. you should begin your exam no later than 10:45PM to allow yourself an adequate amount of time for completion.) A minimum of 10% will be deducted if the exam is submitted after the time limit.

[Copyright © 2017 Arizona State University]

RPNow for Online Exams You will be taking an exam that utilizes the Remote Proctor NOW (RPNOW) system. This system allows you to take your exams at a convenient time as allowed by your school or organization, while proctoring your exam by recording the visual, audio, and desktop aspects of the exam and exam environment. Requirements: ฀ You will need a camera, microphone, and a sufficient Internet connection. For more detailed information, click the “RPNOW Exam Taker Quick Guide” link below. Guides and Walkthroughs: ฀ Review the RPNOW Exam Taker Quick Guide (Support information, video walkthroughs, and more are provided). ฀ Click here to review the RPNow system requirements. Please go to http://asu.remoteproctor.com/ to download and install RPNow. Practice Exams: You must complete the W.P. Carey Honor Code Acknowledgement using RPNow in order to view content in this course. This ensures that you have acknowledged reading and will abide by the W.P. Carey Honor Code, and that the computer you are using will function properly with RPNow. Notifications: ฀ You may be contacted regarding any activities flagged during the exams you take as follows: ฀ Your school or organization may contact you directly. ฀ They may request that Remote Proctor contact you, in which case you’ll receive an email from Remote Proctor. ฀ After your exam, be on the lookout for notifications. Your school or organization will determine final disposition of any violations. Please contact them with any questions or concerns you may have. IMPORTANT INFORMATION REGARDING RPNOW: ฀

Students are required to establish identity following the procedures outlined in the RPNow instructions.

฀

Students are responsible for self-testing the functionality of the system well in advance of all Remote Proctored exams in their courses, so that any troubleshooting that is required can be accomplished. Check with your Exam Sponsor/Faculty member for available Practice Exams.

[Copyright © 2017 Arizona State University]

Test Environment Requirements: The online testing environment should mimic the ‘in class’ testing environment, and must conform to the following: Testing Area: ฀ Sit at a clean desk or clean table (not on a bed or couch). ฀ Lighting in the room must be bright enough to be considered "daylight" quality. Overhead lighting is preferred; however, if overhead is not possible, the source of light should not be behind the student. ฀ Be sure the desk or table is cleared of all other materials. This means the removal of all books, papers, notebooks, calculators, etc. unless specifically permitted in posted guidelines for that particular examination. ฀ No writing visible on desk or on walls ฀ The following should not be on your desk or used during your exam unless specifically allowed for that examination: o Excel, Word, Powerpoint o Textbooks o Website o Calculators o Pen and/or Paper ฀ Close all other programs and/or windows on the testing computer prior to logging into the proctored test environment. ฀ Do not have a radio or the television playing in the background. ฀ Do not talk to anyone else. There can be no communicating with others by any means. ฀ No other persons except the test-taker should be permitted to enter the room during testing. Behavior: ฀ Dress as if in a public setting. ฀ You must not leave the room during the testing period at any time, unless specifically permitted in posted guidelines for that particular examination. ฀ You must not take the computer into another room to finish testing. The exam must be completed in the same room the “Exam Environment View” is completed. ฀ No use of headsets, earplugs, or similar audio devices is permitted. ฀ Do not use a phone for any reason. The only exception is to contact support or your instructor in the event of a technical issue.

W.P. Carey Honor Code Violation Consequences If you are flagged for cheating, your instructor will be contacted. Your case will be referred to the Dean of Academic Affairs. For all other violations Software Secure may notify you on behalf of your instructor. This notification will be delivered via email after reviews are complete. The intent of these warnings is to allow you the chance to modify your behavior to comply with the W.P. Carey Honor Code before punitive action is required.

[Copyright © 2017 Arizona State University]

Hallway Conversations I know many of you may have used the Hallway Conversations link in previous classes to ask a professor a question, however, I'm asking you to email me directly instead ([email protected]) so that I can address your exact situation and respond to you in a much quicker fashion. For our class, feel free to use Hallway Conversations to ask questions of and communicate with other students.

Weekly Modules For each of the modules there are .pdf slides of all the lessons for you to print out and take notes on if desired. If you open one of the .pdfs you can go to “Print” – under “Page Handling” select “Page Scaling” and then select “Multiple Pages per sheet.” Then you can choose how many slides per page to print.

Written Assignments (100 points each) You will be required to turn in two written assignments. Each is worth 100 points of your final grade. The first assignment is on Segmenting, Targeting and Positioning. The second is on the Marketing Mix. Detailed handouts on each assignment will be available shortly so that you will have plenty of time to complete them. I want to alert you ahead of time that I expect these to be well done. I will detract points for very poor grammar, poor readability, and poor organization.

Extra Credit Marketing Research Activities To better your understanding of the marketing research process you will be given multiple time periods throughout the course in which you can volunteer to take part in our marketing research activities. You will NOT be able to make up extra credit opportunities at later dates. All consumer research conducted will be carefully reviewed by the University for your protection. All data collected is anonymous and kept strictly confidential. You are free to withdraw from a study at any time, as long as you tell the researcher. If you are uncomfortable about your participation or have any concerns , please discuss it with the researcher, the MKT 300 instructor, or the Chair of the Marketing Human Subjects Committee. You will have 5 extra credit opportunities, each worth 5 points. Each extra credit opportunity will be available online and is run through our Marketing Department Consumer Research Lab and their SONA system. More details will be provided through Canvas as we progress through the class.

[Copyright © 2017 Arizona State University]

Academic Integrity Policy 1. You are expected to do your own original work on all the assignments and evaluations (including reflections, analyses or solutions). 2. You must NOT (i) represent another’s work as your own; (ii) allow another to represent your work as his/her own; (iii) consult with students previously enrolled in this class or any other similar class or use their class notes, exams, study guides, or any other materials that were otherwise provided; (iv) use others to answer quiz or exam questions; or (v) access the Internet or other resources to obtain any information for use in this course, including study guides. ACADEMIC DISHONESTY: Academic dishonesty in any form will not be tolerated. The use of materials or solutions from other websites or other sources (online or otherwise) is strictly prohibited and subject to academic discipline. If any student is found to have engaged in academic dishonesty in any form - including but not limited to cheating, plagiarizing and fabricating - that student shall receive a grade of zero (0) for such exam and a C (or lower) grade in this course. In the case of a second violation, the student shall receive a grade of XE for the class and may be dismissed from the school.

W. P. Carey School of Business Honor Code https://my.wpcarey.asu.edu/academic-integrity/upload/Undergraduate-Honor-Code.pdf I fully expect that every student has read the W. P. Carey Honor Code and agrees to its stipulations. If you have any issues here, please contact me.

ILLNESS and COVID-19 PROTOCOL Given the circumstances and unpredictability of Covid-19, please do your best to communicate with me when your medical situation allows. Please provide any available documentation. If your illness is serious/prolonged, I will work with you to create a plan for you to successfully complete the course. This holds true if a you are dealing with a family illness and/or personal matter. In these situations, I can provide a grade of I for Medical Incomplete, which will allow you to return to full strength to complete the course. A grade of Y will only be considered in cases that are extreme and medically documentable. A back-up instructor is assigned for each of my sections. This back-up instructor will have directions on how to manage the course in my absence. If another significant societal disruption occurs, I may need to make changes to the syllabus. Any changes will seek to maximize learning while minimizing student anxiety. In the event of a significant disruption, students are responsible for checking the MKT 300 Canvas course announcements regularly.

[Copyright © 2017 Arizona State University]

Religious Accommodations Accommodations will be made for students with religious holidays. All requests for accommodation must be submitted by the end of the second week of class. Below is the calendar of official religious holidays. Each holiday noted with two asterisks denotes an observance for which work is not allowed. For these holidays, students will not be penalized in any way for missing class or assignment. This means that this will not count as an absence in class and they will be granted a makeup assignment or exam, etc. https://provost.asu.edu/index.php?q=religious-holiday-calendar Special Needs and Accommodations Please contact me to discuss accommodations and how my course requirements and activities may impact your ability to fully participate. Please let me know as soon as possible if you need ANY accommodation for a disability.

Note: The information contained in this syllabus is subject to revision, if I consider it necessary. Any substantive changes will be posted on the Announcement Board. Threatening Behavior You are enrolled in a professional course; please treat our class and all of our students in the professional manner it deserves. The university takes threatening behavior very seriously and these situations will be handled in accordance with the Student Services Manual, SSM 102-02 http://www.asu.edu/aad/manuals/ssm/ssm104-02.html. If you have any questions as to what it means to act in a professional manner, please ask me. The Arizona Board of Regents’ Student Code of Conduct prohibits threats of physical harm to any member of the University community, including to one’s self. For more information, please refer to: http://www.abor.asu.edu/1_the_regents/po licymanual/chap5/5-308.pdf

Title IX, Discrimination, and Violence Title IX is a federal law that provides that no person be excluded on the basis of sex from participation in, be denied benefits of, or be subjected to discrimination under any education program or activity. Both Title IX and university policy make clear that sexual violence and harassment based on sex is prohibited. An individual who believes they have been subjected to sexual violence or harassed on the basis of sex can seek support, including counseling and academic support, from the university. If you or someone you know has been harassed on the basis of sex or sexually assaulted, you can find information and resources at http://sexualviolenceprevention.asu.edu/faqs. As a mandated reporter, I am obligated to report any information I become aware of regarding alleged acts of sexual discrimina...