8 principles of social psychology PDF

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Principles of Social Psychology...

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8 Principles of Social Psychology Construction of reality Persons view of reality is a construction shaped by cognitive and social processes Pervasiveness of social influence Other people influence virtually all of our thought, feelings and behaviour whether they are present or not Striving for mastery Motivational principle – people seek to understand and predict events in the social world in order to obtain rewards Seeking connectedness Motivational principle – people seek support, liking, and acceptance from the people and groups they care about and value People value me and mine Motivational principle – people desire to see themselves and their groups in a positive light Conservatism Processing principle – person’s view of the world are slow to change Accessibility Processing principle – the information that is the most readily available generally has the most impact on thoughts, feelings, and behaviour Superficiality vs. Depth Processing principle – people ordinarily put little effort into dealing with information, but at times are motivated to consider information into more depth...