8 Steps FOR THE Success OF A Marketing PLAN PDF

Title 8 Steps FOR THE Success OF A Marketing PLAN
Course Inglés V
Institution Universidad Libre de Colombia
Pages 1
File Size 45.3 KB
File Type PDF
Total Downloads 98
Total Views 183

Summary

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Description

 8 STEPS FOR THE SUCCESS OF A MARKETING PLAN.

Realice un resumen en inglés que contenga como mínimo dos párrafos, de la lectura del segundo material complementario mencionado anteriormente.

Step 1: Executive summary. This section is an overview of the problem or strategic objectives and a simple and straightforward summary of the objectives and strategies of the marketing plan. Step 2: Analysis of the situation. This includes competitive research, market analysis, summaries of trends and cultural issues, recent performance, issues, opportunities, and strategies. Step 3: Sales Analysis / Forecast. When deemed necessary, marketing plans can be based not just on generating sales, but on getting leads, building social media communities, or creating in store or on the web. traffic. Whatever your measure, we strongly believe in establishing a "baseline" against which to measure your achievement. Step 4: Marketing objectives. which are specific objectives based on identified opportunities. Try to make these goals measurable and achievable. Step 5: Marketing strategy. How do you plan to achieve these goals? In this section, describe your channels, marketing tactics, creative messages, etc. Step 6: Implementation. Describe in detail your implementation or execution of the strategy. These are actions required to achieve goals, with dates, responsibilities, and details on how success will be measured. Step 7: Review. Since all blueprints are unique, all other considerations must be discussed, addressed, or resolved before putting the plan into action. These could include risks, contingencies, the need for internal support, distribution channel issues or other similar issues that need to be identified or addressed. Step 8: Budget. How much will each phase of the plan cost? Without a realistic budget described in detail.

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