A business plan for "Kopinoy" PDF

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Summary

KOPINOY In partial fulfillment of the requirements for the subject Entrepreneurial Management for the Bachelor’s degree in Business Administration Antonio, Jonah Mae S. Cardano, Jomarie B. Gramonte, Hay-ann O. Merced, Vince Robin C. Pulumbarit, Roy Benjamin B. Semira, Ron Renzel A. Villanueva, Carlo...

Description

KOPINOY

In partial fulfillment of the requirements for the subject Entrepreneurial Management for the Bachelor’s degree in Business Administration

Antonio, Jonah Mae S. Cardano, Jomarie B. Gramonte, Hay-ann O. Merced, Vince Robin C. Pulumbarit, Roy Benjamin B. Semira, Ron Renzel A. Villanueva, Carlos Joshua D.

March 2016

APPROVAL SHEET

In partial fulfillment of the requirements for the Bachelor’s degree in Business Administration of National College of Business and Arts (NCBA), Taytay Campus, this Business Plan on the business, “Kopinoy” has been prepared and submitted by Jonah Mae S. Antonio, Jomarie B. Cardano, Hay-ann O. Gramonte, Vince Robin C. Merced, Roy Benjamin B. Pulumbarit, Ron Renzel A. Semira, and Carlos Joshua D. Villanueva who are, hereby, recommended for an oral examination.

Prof. Archie Impimo Adviser

Date

The committee on oral examination:

Mr. Kalven Perry Agustin Member of the panel

Mr. Jose Ma. Tueres Member of the panel

Accepted as a partial fulfillment of the requirements for the Bachelor’s degree in Business Administration.

Dr. Avelino S. De Chavez Dean

ACKNOWLEDGMENT

Foremost, we would like to give thanks to the Lord God Almighty for guiding us and for giving us knowledge, strength, and wisdom all throughout the semester to finish this business plan. Without You, God, we may never be able to finish this. We glorify, honor and praise His name alone. We would also like to thank the members of our panel during our oral examination, Mr. Kalven Perry Agustin and Mr. Jose Ma. Tueres, for their time and effort to give us questions, suggestions and comments to make this business plan better and more effective. We give special thanks to Mr. Agustin for spending time and effort with us to finish the financial aspect of this business plan. Sir, at last, we already finished it. We deeply acknowledge the energy, patience, time, knowledge and support of our adored professors and advisers of the Business Administration Department, Mrs. Jasmin Mayo, Mrs. Kathelyn De Jesus-Samson, and Mr. Archie Impimo, have shared before, during, and after the process of making, defending, and finishing this business plan. We are sincerely grateful for pushing us to finish this work well, in spite of all the difficulties and conflicts we had inside and outside the group. You never gave up on us. We would also like to express our gratitude to our families, most specifically our parents, who have supported us physically, financially, and emotionally. Their support has given us the strength to further finish this business plan. We love you.

To all our friends, classmates, schoolmates, and other professors who have cheered us up and supported us in the process, and to the special people of our lives who have continually inspired us, thank you.

Team KOPINOY

EXECUTIVE SUMMARY

During the first few stages of the research, unending ideas popped out of the researchers’ minds in making this business, and “Kopinoy” was the best business idea that came up. The business offers a variety of coffee drinks and choices of flavored glutinous rice cakes (biko).

Project researchers

The proponents of Kopinoy are Carlos Joshua Villanueva, Jonah Mae Antonio, Ron Renzel Semira, Jomarie Cardano, Roy Benjamin Pulumbarit, Hayann Gramonte, and Vince Robin Merced. They are students taking Bachelor of Science in Business Administration in National College of Business and Arts (NCBA) in Taytay, Rizal.

Proposed Name of the Business

The name of the business, “Kopinoy”, is a combination of the word ‘coffee’, the primary product of the business, and ‘Pinoy’, the mainstream term used in referring to Filipinos, or a short term for “Kapeng Pinoy”, will be a newly established coffee shop that will put up a new way of making coffee and will provide a different and enjoyable customer service experience.

Proposed Location

The business will operate in a 28 square meter commercial space located at Km. 21 Ortigas Avenue Extension corner Eagle Street, Barangay San Juan, Cainta, Rizal, a walking distance from villages and subdivisions, residential condominiums, educational institutions and commercial establishments. It can be easily accessed through the Ortigas Avenue Extension, the Eagle Street in Don Mariano Subdivision, and the Hunter ROTC Guerilla Street.

History of the business

In 2015, a group of students from an Entrepreneurial Management class of National College of Business and Arts in Taytay, Rizal had a business plan that lead in creating an innovative coffee shop business. These students got together and envisioned of a coffee shop—a place that can satisfy their demanding taste for great coffee drinks and flavored glutinous rice cakes. The owners decided to start a coffee shop business named “Kopinoy”. This idea is attractive since most Filipinos are busy workers and coffee-lovers as well. They decided to establish the business in a commercial property in Cainta, Rizal. Management

Kopinoy will be a small coffee shop business in Cainta, Rizal. They have a general manager, a supervisor, and four (4) service crews. The general manager

of the business will be the General Manager of Coffee Filipino Partners, Limited, wherein Kopinoy will be under the partnership’s management. It is registered in the Philippines as Coffee Filipino Partners, Ltd., with ownership shared by the seven (7) prospects of the business. The partnership has an initial investment of Ph₱ 550,000.00.

Marketing

Kopinoy will be based in a place that has a huge traffic of passers-by and riders. The place is located at a corner of a busy national main road which is easier to see and perfect for promotion of the business. The products will be affordable for everyone and worth its price. Kopinoy will also use Facebook fan page and advertisements in promoting the products and services offered by the business, considering that it is free and easy to access. The business will be offering free Wi-Fi internet and mobile phone charging for its customers and patrons. The business will also offer monthly promos.

Technical Feasibility

The business will open its shop from 7:30 A.M. to 8:00 P.M. from Monday to Sunday. The crew will have beginning and closing inventory before and after store hours respectively.

Kopinoy will offer varieties of unique and delightful coffee drinks, having vanilla ice cream as a dairy creamer. Glutinous rice cakes (biko) with different fruit flavors are also included in the menu—original, mango, jackfruit (langka), strawberry, durian, purple yam (ube), banana and seafood.

Financial Feasibility

The profitability and entities economic condition within five years of projection was determined. Profits and losses are divided accordingly as stated in the Articles of Partnership. Projected sales after the first year of operations will have an increase of 2.5 percent, 4 percent, 5 percent, and 7 percent annually respectively.

Socio-economic Feasibility

The employees must have a satisfying work environment that shows care to them and their families. They will be given salary increase and can also avail of other mandatory benefits and leaves. Advance training for both technical and social aspects will be given to the employees which will be necessary for business operations. This establishment will exhibit the pleasing lifestyle and culture of the Filipinos. The business also wants to foster growth and empowerment of local farmers, producers, and suppliers. With this business, it will provide employment opportunities for unemployed people within the area. The government will also

benefit the business form the collection of income, business and corporate taxes, licenses, and local fees. The business also aims to reduce the environmental impact of the business at all aspects, to encourage other business and establishments to be an eco-friendly business, and also to raise environmental awareness to its customers and employees.

Conclusion

The researchers, therefore, conclude in this study that the business, Kopinoy is viable to be established by the entrepreneurs. However, it will need a great capital to start the operations. It is viable on aspects of market, product, competitive advantage, management model, and technical and operational viabilities. The researchers concluded that it wasn’t easy venturing in food service industry other than putting products at a low price. There has to be other tactics and strategies to achieve the desired profit and business goals. Furthermore, the business will surely be more competitors to be made near the chosen location. In addition, Kopinoy will surely provide comfort and a relaxing light environment with well-mannered customer assistance and offer delicious and unique taste of food.

Part 1

BUSINESS SUMMARY

Business Profile

The essence of coffee as a satisfying drink that most people are looking for, considering that Filipinos consume about 21,600,000 cups of coffee a day according to Nestlé’s consumer marketing division, drove the owners to start a new coffee shop business, “Kopinoy”. The name, “Kopinoy”, is a combination of the word ‘coffee’, the primary product of the business, and ‘Pinoy’, the mainstream term used in referring to Filipinos, will be a newly established coffee shop that will put up a new way of making coffee and will provide a different and enjoyable customer service experience. Kopinoy is a privately organized coffee shop. It is registered in the Philippines as Coffee Filipino Partners, Ltd., with ownership shared by Carlos Joshua Villanueva, Jonah Mae Antonio, Ron Renzel Semira, Jomarie Cardano, Roy Benjamin Pulumbarit, Hay-ann Gramonte and Vince Robin Merced. The customers and the prospect investors of the business can get in touch by sending an e-mail to [email protected] or calling (02) 470 9651. The business will offer residents, passers-by and visitors a totally new style of coffee shop—offering a unique way of making coffee drinks and local rice cakes.

Product Description

The coffee shop will provide brewed coffee and Frappuccino drinks prepared in coffee bags. The coffee drinks are mixed with vanilla ice cream giving the customers creamier and tastier coffee blends they will surely love. Together with the delectable coffee drinks, the coffee shop also offers distinctive glutinous rice cakes with a selection of appetizing flavors such as chocolate, purple yam (ube), jackfruit (langka), strawberry, mango, banana, pineapple, and seafood.

History of the business

In 2015, a group of students from an Entrepreneurial Management class of National College of Business and Arts in Taytay, Rizal had a business plan that lead in creating an innovative coffee shop business. These students got together and envisioned of a coffee shop where people could hang out and entertain friends and business associates—a place that can satisfy their demanding taste for great coffee drinks and flavored glutinous rice cakes. This plan developed into a concept and soon the concept became a reality. The owners decided to start a coffee shop business called “Kopinoy”. This idea is attractive since most Filipinos are busy workers and coffee-lovers as well. They decided to establish the business in a commercial property in Cainta, Rizal located in a commercial and residential area on the corner of a major road

connecting a subdivision and within a walking distance from an educational institution and other commercial establishments. The business is intended to be involved and connected towards its customers, its employees, the local producers, the community, the environment, and its stakeholders.

Mission

Kopinoy is a coffee shop dedicated to bring the best in providing high-quality coffee drinks in coffee bags, to empower local farmers and their goods, to demonstrate the pleasing Filipino lifestyle and culture, to use environmentally safe products, and to increase the employee satisfaction while providing stable return to its shareholders.

Vision

Kopinoy as an established and trusted forerunner in the coffee shop industry in the greater Manila area, leading in innovation, service and quality, empowering local coffee farmers and producers, providing sustainable jobs, showing Filipino hospitality, and being an environmentally friendly business.

Objectives



To quickly ensure an increase in profit while achieving a sustainable marketing expenses;



To constantly provide excellent customer service experience;



To develop high quality and unique coffee drinks and glutinous rice cakes delighted by all customers and potential clients;



To become a coffee shop exhibiting the pleasing lifestyle and culture of the Filipinos;



To foster growth and empowerment of local farmers, producers and suppliers by bringing their products in the market;



To reduce the environmental impact of the business at all aspects and to encourage others to do the same; and



To maintain a satisfying work environment for the employees.

Logo

FIGURE 1.1 The Kopinoy logo

The logo of Kopinoy gives identity to the business, symbolizes the nature of the establishment, and shows the main product, coffee. Majority of the logo has the color brown; the color describes the core values—a business that demonstrates industriousness, reliability and stability, values quality, creates a feeling of warmth, calmness and comfort, and encourages a need for security and acceptance. The colors red, white and blue signifies the three major colors in the Philippine flag, and the three yellow stars represents the country's three main island groups—Luzon, Visayas, and Mindanao; the colors and symbols indicate the business’ measures in supporting the coffee farming industry and the products made in the Philippines.

Part 2

TECHNICAL/OPERATIONAL PLAN

An operational plan is a detailed plan used in order to offer a clear picture if it is possible to the business to achieve the organization’s strategic goals. The main objective of this part is to determine the products to be offered, its price and its profit, the costs arising from the raw materials used, the inflow and outflow processes involved in product-making, and the business operating hours. This part of the business plan also discusses the size of the store and its facilities, the maintenance and waste management plans, and the tools and equipment needed.

Product Specification

Perfect for breakfast, as a midday pick-me-up, or capping the evening alongside a sweet dessert, there’s never a bad time for a cup of brewed coffee. The brewed coffee, after grinding the beans and brewing it, will be offered with the selections of coffee creamers and sweeteners, either ice cream, coconut or skimmed milk, and honey or brown sugar. The coffee drinks shall be served with coffee bags in paper cups or mugs. This delicious, decadent beverage should come to mind whether it’s hot or cold. Frappuccino is sweet, creamy and cold – just the way a cold coffee drink

should be. And it serves rich, satisfying taste of sweet iced coffee blended with vanilla ice cream. Satisfy chocolate cravings with glutinous rice cake, now with chocolate flavor. Chocolate biko is a snack that uses glutinous rice, coconut milk, brown sugar and tablea chocolate, a local cocoa bar, which gives the chocolatey taste to the biko. New mouthwatering varieties of snacks, the fruit biko gives a new and refreshing taste using glutinous rice, coconut milk, sugar and a choice of fruits— mango, jackfruit (langka), banana or strawberry. Enjoy them warm with a cup of hot coffee as a sweet end to a long day’s work. Ube biko is a crossover between two traditional Filipino delicacies, glutinous rice cake and Ube halaya. Glutinous rice, coconut milk, brown sugar and purple yam (ube) turns out into Ube biko—a dreamy snack perfect with a hot brew of coffee. Be healthy and be fit. From an ordinary biko into a better and healthier snack for people who wants to stay fit and to have a healthy heart. Seafood biko has shrimp and tuna combined with glutinous rice, coconut milk and onions that gives it a fresh seafood taste.

Raw Materials TABLE 2.1 Schedule of Raw Materials Ingredients

Price / Unit

Cost

Daily Amount

DAILY

WEEKLY

MONTHLY

YEARLY

Banana

0.07 per g

12,000 g

896.55

6,275.86

26,896.55

327,241.38

Barako Coffee Beans

0.45 per g

2,200 g

990.00

6,930.00

29,700.00

361,350.00

Brown sugar

0.05 per g

52,389 g

2,457.00

17,199.00

73,710.00

896,805.00

Coconut milk

0.07 per mL

92,025 mL

6,135.00

42,945.00

184,050.00

2,239,275.00

Coffee Filter

4.95 per pc

300 pcs

1,485.00

10,395.00

44,550.00

542,025.00

Ice tubes

0.03 per g

14,000 g

420.00

2,940.00

12,600.00

153,300.00

Jack Fruit (Langka)

0.27 per g

6,000 g

1,633.33

11,433.33

49,000.00

596,166.67

Mango

0.16 per g

6,700 g

1,072.00

7,504.00

32,160.00

391,280.00

Margarine

0.05 per g

5,500 g

300.00

2,100.00

9,000.00

109,500.00

Pineapple

0.03 per g

6,000 g

200.00

1,400.00

6,000.00

73,000.00

Purified water

0.00 per mL

54,000 mL

85.59

599.14

2,567.76

31,241.08

Ingredients

Price / Unit

Cost

Daily Amount

DAILY

WEEKLY

MONTHLY

YEARLY

Raw honey

0.21 per g

550 g

117.33

821.33

3,520.00

42,826.67

Salt

0.18 per g

700 g

123.53

864.71

3,705.88

45,088.24

Shrimp

0.36 per g

3,300 g

1,188.00

8,316.00

35,640.00

433,620.00

Sticky rice

0.10 per g

60,300 g

5,909.40

41,365.80

177,282.00

2,156,931.00

Strawberry Jam

0.38 per g

1,700 g

652.80

4,569.60

19,584.00

238,272.00

Tablea chocolate

0.58 per g

3,900 g

2,278.65

15,950.56

68,359.55

831,707.87

Tuna

0.18 per g

2,800 g

500.00

3,500.00

15,000.00

182,500.00

Ube Jam

0.18 per g

6,000 g

1,053.33

7,373.33

31,600.00

384,466.67

Vanilla ...