A2 Group Product Concept PDF

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Group 6 – Timothy Venayagam, Paul Morian, Abillash Sivakumar, Huy Nguyen

A2 Group Product Concept i.)

Choosing a concept

To determine which of the eight product concepts was to be chosen as our final design, it needed to be feasible, innovative and low-risk. A concept screening matrix was an ideal tool to help us to identify the most viable product concept. The concept screening matrix, provided by JAG management, was used to compare our eight product concepts against a selection criteria with a primary focus on design, implementation constraints and risks which were further broken down into smaller categories. The concept screening matrix was an important tool during finalisation of our product concepts because it helped us assess each product concept from different viewpoints and allowed us to weigh the advantages and disadvantages. Each product concept was rated by giving it a “+” if the product met or exceeded the criteria, “-“ if the product did not meet the criteria, or “0“ if the criteria was not applicable to the product. The net score was then determined and the highest scoring product concept was chosen – in our case, the Utility Vehicle Bed Drawers was determined to be our final product concept.

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Group 6 – Timothy Venayagam, Paul Morian, Abillash Sivakumar, Huy Nguyen

ii.)

Group Product Concept

Product Features and Expected Use: A bench style seat with integrated storage unit(s) under the cushion of seat. The product enhances the storage capacity of a pre-existing feature in commercial vans and utility vehicles being the seats, therefore the primary use is expected to remain the same, i.e. seating. The product’s fundamental features include the replacement of the traditional two seats in the front of the vehicle for a bench-style seat with internal storage. This seat would require moveability with a sliding and rising railings to maintain the ergonomics and functionality of the seat. The seat is to have a detachable top cushion which allows access to the entire storage space. Seat upholstery can be selected by the customer from either a polyester fabric or leather. The detachable clips and base of the seat will be made from Polyvinyl chloride as its properties include high flex-life and high load-bearing capacity. Target Market and Potential, Target Selling Price: The target market for our bench style seat storage includes, but is not only limited to tradespeople, the multifaceted features allow our design to be suited to numerous applications. The primary target market of our product is a variety of different trades, due to the ability to use removable inserts to create different compartmentalised spaces according to the customer’s needs. Through implementation and proper marketing, our goal for the secondary market would be to sell our product directly to manufacturers, to allow JAG to sell a consistent number of units and achieve a greater profit in a shorter amount of time. The target selling price of our product is $120 for the base model, which consists of a polyester fabric seat, plastic storage space with removable inserts, and appropriate stainless-steel railings and mounting brackets. However, we will also include the option of having Leather seats instead of fabric seats, which will cost a total of $150. The cost of manufacture will total $35 per unit, with the price of stainless steel at $1.20/kg, the price of PVC at 80 c/kg, and the construction of seating being outsourced at a maximum price of $20 per unit, with the inclusion of an extra $13 for fabrication of the brackets and plastics. How the product meets the scenario requirements and why the product would be successful: The product exceeds the stated requirements, bringing forward an idea that hasn’t yet been done in the industry, and providing an innovative design that can be used in many applications, not limited to tradespeople. The difficulty of manufacture is very low allowing the cost of production to be low, making it a competitive, profitable product which would be ideal for JAG to develop.

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Group 6 – Timothy Venayagam, Paul Morian, Abillash Sivakumar, Huy Nguyen iii.)

Appendix

“Works-like” and “Looks-like”

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