Activity Guide and Evaluation Rubric – Step 4 Understand IT negotiations PDF

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Universidad Nacional Abierta y a Distancia Vicerrectoría Académica y de Investigación Course: Valuation and Negotiation of Technology Code: 212032Activity Guide and Evaluation Rubric – Step 4 Understand IT negotiations1. Activity DescriptionType of activity: Collaborative Evaluation moment: Intermed...

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Universidad Nacional Abierta y a Distancia Vicerrectoría Académica y de Investigación Course: Valuation and Negotiation of Technology Code: 212032 Activity Guide and Evaluation Rubric – Step 4 Understand IT negotiations 1. Activity Description Type of activity: Collaborative Evaluation moment: Intermediate Unit 3 Highest score of the activity: 90 points The activity starts on: Monday, October The activity ends on: Saturday, 25, 2021

November 20, 2021

With this activity, you are expected to achieve the following learning outcomes: Prepare technology assets negotiations promoting innovative businesses competitiveness. The activity consists of: This course is in English and as it is specified in the Rules and conditions for course development: “The student must develop the proposed activities on due time, in English. Contributions in different languages won´t be evaluated”. Individual The student must develop the following activities: 1. Each student reads and reviews all of the following references for Unit 3 at the Learning Environment: •

© European Union (2012). Fact Sheet How to deal with IP-related issues in transnational negotiations.

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Mc Manus, J. P. (2012). Intellectual Property: From Creation to Commercialisation: A Practical Guide for Innovators & Researchers. Negotiation and Licensing. Oak Tree Press

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Triana Ortiz, K. (06,12,2018). Technologic Contracts. [OVA]. 1

2. Each student looks deeper into the structure of a “Head of Agreement” document in a technology negotiation proposed by Mc Manus, J. P. in its chapter Negotiation and Licensing, the topics described there, are those which need to be prepared before a negotiation, to have a draft of a possible contract to commercialize a technology. In order to have a better understanding of each item in the draft of the contract, each student chooses one of the following groups of concepts to broaden his knowledge: • • • • •

Group 1: Parties, Start date, Duration, Nature of the Licensed IP, Work Schedule Group 2: Costs, Royalties, Payment Schedule Group 3: License options, Option term on license, Right of first refusal, Scope of license, Exclusivity Group 4: Liability, Warranty, Ownership of IP, Ownership of Improvements Group 5: Infringement, Termination, Choice of law, Dispute resolution

3. Post the topic selection in the Discussion forum – Unit 3, according to the following chart, also, as a group, identify who will be the student in charge of delivering the final document at the Evaluation Environment: Activities Assignment and Work Responsibilities Group Number: Unit name: Selected topic Student name Group 1 Student 1. Name Group 2 Student 2. Name Group 3 Student 3. Name Group 4 Student 4. Name Group 5 Student 5. Name Student chosen to submit the Student Name final document to the Evaluation Environment: Each student must respect the other students´ selection, it means for example, if one student selects Group 3, none of the other four students can 2

develop the concepts: License options, Option term on license, Right of first refusal, Scope of license, Exclusivity; they must choose another group of concepts. In case a second student presents the development related to Group 3, it won´t be evaluated. Note: If some of your classmates don't chose some topic because he or she doesn't participate in the forum, the group can present only the groups of concepts developed for the classmates who have participated in the job. It means for example if there are only three active students, the document will have only three topics developed, however, as explained in Activity 1, all students must read and review all references to have a general understanding of all topics.

4. According to the group concepts chosen previously, the review of Unit 3 references and your own search on internet, each student must: Design a creative one-page infographic explaining the definition of concept in the group as part of the “Head of Agreement” document in a technology negotiation, including the following: • • • • • •

Student name Group number Date Title: Head of agreement structure Definition and an example of each concept of the “Head of Agreement document”, according to the selected group Answer to the question: What is the Head of Agreement document in a technology negotiation?

Collaborative The group must develop the following activities: 5. Each student reads and reviews the following reference for Unit 3 at the Learning Environment García Delgado, D., & Ortiz Torres, M. (2014). On the negotiation of biotechnology products that include intangible assets. Biotecnología Aplicada, 31(4), 297–310.

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According to the reading and its own search on internet, hand draw the following chart as a visual aid, identifying the main problems faced by companies to negotiate biotechnological products, taking into account intellectual property, valuation of the assets and negotiation processes, including: Problems to negotiate biotechnological products Date Student name Problem related to the … protection of intellectual property Problem related to value … technology Problem related to … negotiation Note: It is very important to keep the format of the chart. 6. Once the problems are recognized, based on the reading On the negotiation of biotechnology products that include intangible assets and the understanding of the Business models for biotech products described in the previous reference, the group selects one of the business models identified by the authors in the article, posting the vote of each student in the following chart: Business model selection chart Group Number: Unit name: Business model Votes Agreements for licensing, representation and distribution of a novel final product Technology transfer Manufacturing contract Co-promotion and co-marketing Sharing profits Joint ventures Binding agreements Business Model selected by the group: Write the business model with more votes 4

7. Once the business model has been selected by the group, each student develops the following activity: Build a PowerPoint presentation including: • • • •

Cover (Student name, date, unit name, tutor name) Problems to negotiate biotechnological products Definition and advantages of the Business model selected Three recommendations, one for each problem defined in the chart implementing the business model selected, evidencing that, as industrial engineering professional, understand how to protect, value and negotiate a technology.

8. Each student records a 2 - 3 minutes video (no less) where he appears himself using his camera (it means the video shows the face of the student), showing the PowerPoint presentation indicating his name, mentioning the date, explaining the problem chart, the business model and the recommendations to be implemented in the Company to commercialize biotechnology products. Save the video in YouTube or any other resource to get a public link and share it in the Discussion Forum – Unit 3. (In case the video cannot be opened, it cannot be evaluated). In case you don´t have a software to record videos including your camera, you can visit the following link and use the free tool to record the screen online: https://www.apowersoft.es/grabador-de-pantalla-gratis 9. All students in the group read and review the activities developed by the other members, consolidate all evidences in a PDF and the student selected in Activity 3, submits it at the Evaluation Environment, according to the guidelines given below in section Collaborative Work Evidences, naming it with the following structure: VNT_Step 4_Group number

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For the development of the activity consider that: In the Initial Information Environment, you must: Review the agenda to identify the deadline, visit the General Forum and post your presentation and visit the Synchronous attention by SkypePage to identify the tutor user. In the Learning Environment, you must: Review the syllabus of the course, the guide to solve the activity, and post activities in the discussion forum. In the Evaluation Environment, you must: Submit the final document as a PDF with the structure indicated in this guide. Evidences of individual work: The individual evidence to be submitted is: Each student posts on the Discussion forum – Unit 3 an infographic according to Activity 4 and a video related to Activity 9. Evidences of collaborative work: The collaborative evidence to be submitted is: Each group submits a PDF document including: • Cover • Table of contents • Introduction • Objectives • Activities Assignment and Work Responsibilities Chart - one per group (Activity 3) • Head of agreement concepts infographics – one per student (Activity 4) • Hand draw problem charts – one per student (Activity 5) • Business model selection chart - one per group (Activity 6) • Problem and Recommendations videos – one per student (Activity 8) • Conclusions • References (Use APA guidelines) From guidelines: • PDF format • Page Size: Letter 6

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Font type: Times New Roman Font size: 12 Line spacing: Double Page margins: 2.54 cm Paragraph Alignment: Left-aligned

2. General Guidelines for the Development of Evidences to Submit For Collaborative evidences, consider the following: •

All members of the group must participate with their contributions in the development of the activity.

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All contents included in the work or forum must be in English.

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In each group a single member will be chosen to submit the requested product in the environment indicated by the teacher.

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Before submitting the requested product, students should check that it meets all the requirements mentioned in this activity guide.

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Only the members of the group that participated with contributions during the time assigned for the activity should be included as authors of the submitted product.

Please keep in mind that all individual or collaborative written products must comply with the spelling rules and presentation conditions defined in this activity guide. Regarding the use of references, consider that the product of this activity must comply with APA style. In any case, make sure you comply with the rules and avoid academic plagiarism. You can review your written products using the Turnitin tool found in the virtual campus. Under the Academic Code of Conduct, the actions that infringe the academic order, among others, are the following: paragraph e) Plagiarism is to present as your own work all or part of a written report, task or document of invention carried out by another person. It also implies the use of citations or lack of references, or it 7

includes citations where there is no match between these and the reference and paragraph f) To reproduce, or copy for profit, educational resources or results of research products, which have rights reserved for the University. (Acuerdo 029 - 13 de diciembre de 2013, artículo 99) The academic penalties students will face are: a) In case of academic fraud demonstrated in the academic work or evaluation, the score obtained will be zero (0.0) without any disciplinary measures being derived. b) In case of proven plagiarism in academic work of any nature, the score obtained will be zero (0.0), disciplinary measures might be derived.

3. Evaluation Rubric Template

Type of activity: Collaborative Evaluation moment: Intermediate Unit 3 The highest score in this activity is 90 points First evaluation High level: The student prepares the main concepts of a head criterion: of agreement document, identifying its importance in a technology negotiation, consolidating his findings in a creative Prepare a infographic according to the selected group of concepts, technology assets following all guidelines, including name and date. negotiations recognizing the If your work is at this level, you can get between 15 points main concepts of and 20 points the head of Average level: The student prepares the main concepts of a agreement head of agreement document presenting just part of the document required information or avoiding its conclusion in relation to the head agreement document definition, consolidating his findings This criterion in an infographic according to the selected group of concepts, represents 20 points of the total following just part of the guidelines, or including some mistaken information. of 90 points of the activity. If your work is at this level, you can get between 2 points and 14 points

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Low level: The student does not create an infographic related to the head of agreement document to prepare the technology negotiation, or the infographic is not related to the selected topic. If your work is at this level, you can get between 0 points and 1 points

Second evaluation criterion: High level: The student evidences his understanding of the negotiation of technology assets, recording a video presenting Define the problem himself a PowerPoint presentation that includes the problem definitions and some recommendations according to the and propose business model selected and the concepts studied in this unit, to solutions based on the studied contents solve the problem to negotiate biotechnological products. This criterion represents 50 points of the total of 90 points of the activity.

If your work is at this level, you can get between 45 points and 50 points Average level: The student evidences his understanding of the negotiation of technology assets, recording a video presenting himself the problem and some recommendations to overcome the problem to negotiate biotechnological products, but it is missing some guidelines or it includes some mistaken information that evidences no clear understanding of the contents studied. If your work is at this level, you can get between 2 points and 44 points Low level: The student does not record a video evidencing the understanding of the negotiation of technology assets, presenting the problem and some recommendations to negotiate biotechnological products. If your work is at this level, you can get between 0 points and 1 points

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Third evaluation criterion:

High Level: The student participates in the collaborative activities posting the problems chart and submits at the Present the Evaluation Environment a PDF document according to the given document according guidelines, evidencing proper grammar and spelling, presenting a proper development of the activities proposed to prepare the to the specified negotiation of technology innovations and to recognize business format and models related to it. guidelines This criterion represents 20 points of the total of 90 points of the activity.

If your work is at this level, you can get between 15 points and 20 points Average Level: The student participates in the collaborative activities posting the problem chart and submits a document, developing part of the proposed activities, evidencing some spelling and grammar mistakes or missing some guidelines. If your work is at this level, you can get between 2 points and 14 points Low level: The student does not participate in the collaborative activities posting the problem chart, also does not submit the document evidencing his own development of the proposed activities to prepare a negotiation of technology assets. If your work is at this level, you can get between 0 points and 1 points

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