Activity-Template - Smart-goals Coursera Assignment Google Project management PDF

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Google Project management First peer assignment. Week 2 First assignment. Review and modify it accordingly...

Description

Project Plant Pals | SMART Goals January 5

Rewrite the two goals below to make them SMART. Then explain what makes them Specific, Measurable, Attainable, Relevant, and Time-bound. Goal One: “Office Green wants to increase brand awareness.” SMART Goal One: “Office Green wants…”

What makes this goal specific? Does it provide enough detail to avoid ambiguity? Response: The goal is specific as the company wants to increase the brand awareness by increasing the website traffic. The marketing manager wants unique page visits to increase by at 15K each month.

What makes this goal measurable? Does it include metrics to gauge success? Response: In this scenario, increasing the unique website visits by 15K each month is the metric used and hence the goal is measurable.

What makes this goal attainable? Is it realistic given available time and resources? Response: Office Green will promote new service with new a marketing and sales strategy, a redesign website with new Plant Pals landing page, and a print catalog.

What makes this goal relevant? Does it support project or business objectives? Response: Office Green’s business model relies on customer’s awareness of the company

What makes this goal time-bound? Does it include a timeline or deadline? Response: Yes, the project goal includes a deadline. The project is scheduled to launch by the end of third quarter. The project team will continue to collect the data on the project’s progress through the rest of the year and assess how well it has met its goals at the end of the fourth quarter.

Goal Two: “Office Green wants to raise the customer retention rate.” SMART Goal Two: “Office Green wants…”

What makes this goal specific? Does it provide enough detail to avoid ambiguity? Response: The goal is specific as the company CEO wants the customer satisfaction rate to increase by 10% this year.

What makes this goal measurable? Does it include metrics to gauge success? Response: The Vice President of Customer Success expects Office Green to achieve a customer satisfaction rating over 90% for this year, a slight increase over last year. The rating has stayed between 85% to 90% for the last five years. Hence the goal is measurable keeping last five years data as benchmark.

What makes this goal attainable? Is it realistic given available time and resources? Response: Last year, 70% of the customers who left Office Green for competitors said they did so because they wanted more extensive services. When surveyed, 85% of existing customers expressed an interest in Plant Pals.

What makes this goal relevant? Does it support project or business objectives? Response: Yes it does.

What makes this goal time-bound? Does it include a timeline or deadline? Response: Yes, the company has 1year as the time line...