Adidas business philosophy PDF

Preview

Summary

Adidas business philosophy...

Description

All great successes start from continuous efforts. The story of the current adidas founder, worth $ 40.4 billion, will probably give us the motivation and inspiration to reach dreams. The origin of adidas and Adi Dassler's business philosophy Adolf "Adi" Dassler was originally from a popular family, his father worked as a shoemaker, and his mother looked at the laundry. Because of his family's economic difficulties, Adi Dassler was driven by his father to work as a shoe maker. Adi Dassler in his youth enjoyed playing sports such as soccer or jogging, so passion became a source of motivation, urging him to make his first shoe at the age of 20 with raw materials. profile from my father. Adi Dassler also has a close relationship with the athletes. He spends most of his time chatting with athletes to learn about what they need, spending hours watching matches every week. Once, he watched a soccer game and observed that a pair of soccer shoes weighed 500grams and could weigh twice as much when the rock was under bad weather like rain, mud. 90 minutes of football, the athlete's foot usually has an average of 90 seconds. So after that, he tinkered, corrected all the materials, causing the total weight to drop by a third of the weight (350gr) and redesign the shoe pads and pads so that the player could run well and lighter. Adidas' business philosophy is "All the best for athletes" (Only the best for the athlete) is also from his meticulous character that formed. It also partly explains the story after the separation of this joint shoe factory of the Dassler brothers, Rudolf founded Puma with a profitable business model (a more salesoriented business model), in when Adi Dassler focused on product development (product-centric). If you pay close attention, the founders who have started from creating products like Adi Dassler will often have a tendency to approach customers in a "rough", close and authentic (authentic) way. Rough here means they just want to focus on developing products so that it becomes better, more durable, and rarely focuses on marketing or sales. This can be a big risk to the business, however, because Adi Dassler knows very well what athletes need in a pair of shoes, his products are always welcome. "Outbreak" of adidas at the 1936 Olympics

Although adidas has stormed the domestic market in Germany, however, a bigger problem Adolf Adi Dassler still thinks about is "how can you bring the products you hand-made with yourself?" The words Made in Germany come to the world, beyond the borders of their countries. ” This is not only a business issue, about the market expansion of adidas but also a desire to contribute to the modern sports industry with the spirit of "All the best for athletes". (Only the best for the athlete) that Mr. Adolf Adi Dassler pursues. At that time, the Olympics were seen as the arena of global sports, so appearing in this competition must have been endless pride. However, under Hitler's Nazi rule, considering whether the United States had enough power to participate in this worldclass competition still faces many disagreements from the mainstream treatment. As a result, with "lobbying" efforts by authorities, the Nazis agreed to allow the US Olympics team to officially participate in the 1936 Olympics. The warrior cannot go to the battle front without weapons. With F1 racing, not only is the engine strong, the mechanical system of the car but the point is small but makes a big difference that is the tire. The thickness, small size, or prickly tire does not contribute very important to the orientation, making perfect bends on different road surfaces. That is why so many famous tire firms take F1 racing races as a place to carry out multimillion dollar advertising advertisements to demonstrate the capabilities of their products. And for track and field, similar to F1 racing, the warrior is the athlete's entire body while the running shoes are the most powerful weapon. Two of the most important elements of an athletic shoe are the grip and acceleration. Coach of the superstar Jesse Owens, Larry Synder proposed several shoes made from England and a few pairs of Adi Dassler. A special feature of adidas shoes designed by Adi Dassler is 6 long spikes (6 long spikes) to make it more firm. After trying the third pair, Jesse Owens told his coach, "I want them all or nothing" (I want those shoes or none at all). It is the saying that has become the travel ticket of the adidas sports company reaching the world with the incredible personal achievement table of Jess Owens, going into the annals of 4 gold emblems in 4 categories (100m, 200m , long jump and 4x100m club run). It can be said that, if it was not Jess Owens, not the 1936 Olympics world championship, but someone else, maybe today's adidas story would be much different. However, it was

Adi Dassler's exploration and determination that made the impossible possible, bringing the shoes designed in a country into a symbol not only of a people but created a background. Historical nails of the modern sports industry. Also from here, Adi Dassler is seen as the first person to apply the use of images of famous athletes to combine with corporate products to create a strong resonance to marketing campaigns - Modern marketing like today. When the boat reaches the big sea and is off course Adidas marked the rustic column that produced 30 types of shoes for 7 separate sports in 1937 with nearly 100 employees. In the midst of rapid growth, Adi Dassler had to halt business because of the outbreak of World War II. In 1948 Adi Dassler did not collapse and decided to rebuild his fortune with 47 workers. Adi Dassler officially registered the brand "adidas" on August 18, 1949. It is undeniable that if Adi Dassler is more talented than the designer of modern shoes, his son Horst Dassler is a marketing guru and "sensible" about the market. After Adi Dassler's death in 1978, Horst continued to steer the boat to continue the wave. However, nine years later, Horst Dassler also died at the age of 51. When the size of the company reached a certain size, the great loss of those who founded the famous sports company left a shock to the world but also to the employees who are doing work in this group in general. Beginning to appear lax in business philosophy within adidas, spreading product development paths, the trust of employees in leadership is no longer salty, signaling a period of transformation coming....