Advertising Research of Milktea Shop (Chase Tea) PDF

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A type of research about how a Milk tea Shop (Chase Tea) advertises their business to have customers and gain profits....

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CHASE TEA (Milk Tea Shop)

There are a lot of people who are loving to drink bubble/boba tea’s known as milktea not just in the Philippines but around the world. Boba tea is a Taiwanese drink known for its large range of tea flavors and chewy tapioca balls and among millennials, the drink is particularly popular. According to Grab Food data that states bubble tea orders in Southeast Asia saw a 3,000 percent growth rate in 2018. In the Philippines alone, orders increased by 3,500 percent from June to December 2018. As of December 2018, Grab Food’s bubble tea network encompasses over 1,500 brands with 4,000 outlets throughout Southeast Asia. Some of these brands include regional favorites Chatime, Coco Fresh Tea & Juice, Macao Imperial Tea, Ochaya, Koi Tea, Cafe Amazon, The Alley, iTea, Gong Cha, and Serenitea.

In Davao Oriental there are starting businesses that came up during the lockdown because of the pandemic COVID-19 and one of it is the Chase Tea (a milktea shop) located at Tibanban Governor Generoso Davao oriental, its main branch is in Mati City. They offer top flavors like, milk tea with pearl, wintermelon, pandan, and chocolate, with pearls as the leading bubble tea topping. Aside from serving delicious milktea the price of their product is very affordable. According to Grab Food, bubble tea drinkers are also more likely to order the drink during lunch time on all days of the week, confirming that it’s the perfect complement to a midday meal. That’s why many people are going in that milktea shop aside from being new the place has a good ambiance for those people who wants to have refreshment and chill.

The agency that suits for the advertising milktea shops like ChaseTea is Social Media Ad Agency. This type of agency depend on one thing and one thing only: social media. They are a team of content developers and ad optimizers who can max out the social media. They can concentrate on multiple social networks or be experts, such as LinkedIn, on a single platform. Owing to recent changes in the social media algorithm that resulted in a drop-off in organic reach, social media marketing agencies need to charge an ad spending budget. Social media agencies are a good choice for businesses who, through social media channels, are trying to achieve a single target, such as selling skateboards. Usually, these marketing companies have a creative squad, a content team, and may also have photographers and videographers. As for shops like ChaseTea it is very effective and helpful to be partner with Social media Ad agency.

Marketing has grown tremendously over the years with the influence of the Internet. Before even setting foot inside your store, potential clients now browse at your menu, rates, and deals online. According to a Forbes-led research report, "most clients-82 percent-conduct online research," and when survey respondents were asked about what attracted clients to their shops, a third thought it was their website. Not only is it the first impression of your brand to have a clean, organized, and SEO keyword-driven website with good photography for your bubble tea company, it also lets you better communicate your product and store features with current and future patrons.

To create an amazing advertisement for Milk tea shops and to make it remarkable, they will need a photographer, a staff who’s the one to post the photos showcasing their shop and their products. Aside from that they have to be unique to gain the attention of the people in the social media. Refer to Carissa Coles social media tip: Retain some personality, but not the personality of a one-person-at-the-company. Decide what sort of persona is right for you during any social media preparation and strategy sessions.

A social media platform allows online social interaction through highly accessible and scalable publishing techniques (e.g. status updates, video/photo sharing, blogs etc.), and it is also allows various modes of participation (e.g. commenting, clicking reactions, etc.) (Cromity, 2012). Several posts, likes, and comments are generated every minute in social media platforms. Each post or action may contain or reflect a person’s thought or experience. Social media platforms contain tons of data that may be useful in understanding human behavior. As we are living in the 21st Century where technology is upgraded and is basically part of our daily lives the best media channel that fits on the type of advertisement for ChaseTea is online media channel specifically social media, they can promote or advertise their shop or product using various type of social media like Facebook, Twitter, Instagram and many more. As it can really help them to boost their business and gain more customers.

References:

8 Types of Ad Agencies and How To Choose One: WebSURGE. (2020, October 26). Retrieved November 06, 2020, from https://websurge.com/blog/full-service-advertising-agency/ Carissa ColesCo-founder and Head of Social & Digital at Emerge. (n.d.). Carissa Coles. Retrieved November 08, 2020, from https://www.emergelocal.com/milk-tea-social-media/ Cromity, J. (2012) The Impact of Social Media in Review. New Review of Information Networking, 17:1, 22-33 Pedro, M., Ichimura, A., & Miranda, P. (2019, May 02). Filipinos rank second highest bubble

tea

drinkers

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Southeast Asia.

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http://fnbreport.ph/news/filipinos-rank-second-highest-bubble-tea-drinkers-in-southeast-asiaanrii-20190502/...