Aestreet Foods - guide in making a good business plan for shs or college PDF

Preview

Summary

guide in making a good business plan for shs or college...

Description

AESTREET FOODS

_________________________

A Strategic Business Plan Presented to Pulot National High School Senior High School

___________________________

In Partial Fulfillment of the Requirements for the Course Entrepreneurship

By:

Balansag, Leanjoy F.

June 2021

Table of Contents Title Page ........................................................................................................................................1 Tabe of Contents ............................................................................................................................2 Company Logo ...............................................................................................................................3 I.

Executive Summary .....................................................................................................4 Company Profile Summary............................................................................................4 Vision .......................................................................................................................5 Mission .....................................................................................................................5 Core Values..............................................................................................................5

II.

Goals ..............................................................................................................................5

III.

Objectives......................................................................................................................5 Marketing .................................................................................................................5 Production/Operation ...............................................................................................6 Finance/Accounting .................................................................................................6 Human Resources ....................................................................................................6

IV.

SWOT Analysis ............................................................................................................7 Table 1 .....................................................................................................................7

V.

Strategies.......................................................................................................................7 Marketing ............................................................................................................. 7-9 Production/Operation .............................................................................................10 Human Resources ..................................................................................................11 Finance/Accounting ......................................................................................... 11-12

2

Company Logo

3

I.

Executive Summary

Company Profile Summary AESTREET FOODS is a sole proprietorship business owned and managed by Ms. Leanjoy F. Balansag located at her residence, Purok Talisay, Brgy. Punang, Sofronio Española, Palawan. It offers Filipino street foods, Filipino delicacies and other dessert such as mango graham cake. Its target customers are the people who live in the same street and also those who live in neighboring streets that are still supported by the delivery service’s limits in terms of distance. Its main objective is to revive Filipinos favorite snacks since quarantine restrictions brought by the COVID-19 virus affected small businesses including food carts that offer these kinds of foods. Moreover, it makes it more convenient for the customers who are longing to eat street foods because they will just have to send a personal message or comment on the post of the owner for the food menu available each day, and it will be delivered in a door to door system. What makes it more interesting to attract customers is the aesthetic packaging of the foods where it can already be conceived as fresh, delicious, and made by heart. The business will use the market penetration strategy which includes the online marketing to reach its customers. It may be also incorporated with a product development strategy wherein products are served by tubs which is not the usual practice for street foods. The starting capital would be as low as P1,000 which will be derived from the own savings of Ms. Leanjoy F. Balansag, a student in the ABM strand which is an advantage since it is a study field of business.

4

Since most of the people today are more indulged with the use of technologies especially the internet, online businesses also became a trend. This quarantine became a hindrance for the people to go out freely and buy these kinds of foods, which is the most typical snacks to buy anywhere in the Philippines. Thus, this is beneficial to customers as it offers convenience and they will get to taste these foods again where many people surely miss those times. Vision AESTREET FOODS as a well-recognized business in the town with popularity in terms of aesthetics. Mission AESTREET FOODS aims to offer great tasting foods that the customers mostly seek for and are the most favorite of all times with a guaranteed fresh and made in a clean environment which will add up to the aesthetic characteristic in which it will be most recognized. Core Values Serving Products with Touch of Aesthetics Valuing Filipino Traditional Favorites Commitment to Guaranteed Cleanliness II.

Goals 1. To satisfy the customers with a high repurchase rate. 2. Make street foods and other Filipino delicacies more convenient and accessible 3. Preserve and promote Filipino original favorite foods. 5

4. Become the most preferred store among competitors 5. To generate more income as a young entrepreneur. III.

Objectives A. Marketing 

To build a good customer relationship in every customer it serves.



To become an effective marketer through market penetration, be it online or face to face sales talk.



To create value in customers in terms of aesthetic characteristic as an advantage among other entrepreneurs with similar business.

B. Production/Operation 

To increase day to day reservation or pre-orders and ready-made for walk-ins.



To expand the menu or more foods to offer.

C. Finance/Accounting 

To generate income higher than its cost of sale by 40-50%.



To lessen expenses by discovering new techniques for productivity.

D. Human Resources 

To pay off all the hard work solely by its owner.



To have an assistant in the future once the demand further increases.

6

IV.

SWOT Analysis

STRENGTH

WEAKNESSES

 Modern Marketing Skills (online, Facebook)



Many competitors in the area.



Managed

by

young

entrepreneur

 Affordable

which naturally has lesser knowledge

 Offers foods that are one of the most

about business.

favorites of all time by Filipinos.  Convenience through delivery and pre-order system.  Eco-friendly materials (reusable tubs)  Aesthetic look of packaging

OPPORTUNITIES

THREATS

Can reach more customers because of

 COVID-19 risks

online platforms.

 Inflation (eg. Price of meat)

Have a high possibility to become

 Prone

more preferred by customers than

to

cancellation

of

orders

because for the pre-order system.

other businesses because it is open for delivery services. Table 1- AESTREET FOODS SWOT Analysis

V.

Strategies A. Marketing o The AESTREET FOODS will address the cravings of the people nearby for street foods and other Filipino delicacies. To make it more unique and pleasing to the eye, the business will apply aesthetics to its packaging so that it will look more 7

presentable to post in social media platforms and of course, be as it is when it reach the customers. Moreover, it will be guided by the 4P’s of marketing to make it more effective. o AESTHETIC Products- the business will market products which are essential snacks for Filipinos such as siomai, cheese sticks, among others for street foods. Mango and avocado graham cake for desserts, maja blanca, lumpia and pastillas for Filipino delicacies. These foods will surely touch the cravings of the customers since food carts are not accessible like they were before this pandemic. Furthermore, the products will be offered in a per tub basis which is a new style in terms of street foods. o AESTHETIC Prices- The products offered by AESTREET FOODS are affordable and will surely be more preferred than to buy and cook for the customers themselves. This is because of the AESTHETIC service they will receive which anyone can presume that they will spend less if they just buy these affordable and reasonable prices. The price list will be: Product

Price (per tub)

Price (in pieces)

Maja Blanca

P 40

3 tubs for P100

Mango Graham

P40

3 tubs for P100

Avocado Graham

P40

3 tubs for P100

Lumpiang Gulay

P50

1 piece for P5

Lumpiang Shanghai

P25

1 piece for P5

Fried Siomai

P25

1 piece for P5

Steamed Siomai

P25

1 piece for P5

Pastillas

P35

1 piece for P2

8

Pastimallows

P25

1 piece for P2

Fried Kikiam

P25

2 pieces for P5

Cheese Stick

P50

1 piece for P5

Bread Cheese Balls

P50

3 pieces for P10

Hotdog Ring

P25

N/A

Lumpiang Gulay + Fried P50 Siomai Mixed street foods P50

N/A N/A

Table 2- AESTHETIC FOODS Price List

o AESTHETIC Promotion- Promotion will be necessary to make the brand visible in the market. The products will be advertised using the modern tool in product promotion nowadays which is the social media, specifically the Facebook. o AESTHETIC Place- The business will be located at Purok Talisay, Brgy. Punang, Sofronio Española, Palawan. The place is a good spot for business because it is surrounded by many houses. It can be also found in a marketplace online or personal Facebook account of the owner since it also offers delivery services. The following are the strategies that will be used in the delivery of foods: o Home Selling- the business will accept walk-in customers in which health protocols will not be sacrificed for the safety of everyone. This is a cheaper marketing strategy since it does not require additional efforts and costs for delivery services. Moreover, the customers will witness how clean the surroundings of the place of business.

9

o Door to door Selling- as mentioned above, it will use modern marketing strategy which is through online where people can reach easily and ask for orders then the business will delivery it directly to their doors.

B. Production/Operation The business will have a concrete plan for effectiveness and efficiency of the flow of production which will lessen production costs and potential losses from mismanagement. The following is the systematic flow of activities in production:

1. Buying of ingredients  The owner will have complete lists of ingredients per recipe and buy it all at once, for at least 3 day operation, from the public market to lessen the transportation costs. 2. Preparing the ingredients for a recipe, one at a time.  The owner herself will prepare the ingredients like peeling, chopping, washing, and separating in a clean surrounding. One recipe at a time to avoid confusion as it may result to misleading costs per product. 3. Cooking  Of course, the owner will cook them herself based on how it is served, fried or steamed. 4. Cooling  The foods will be placed in plates to let it cool a bit. 5. Packaging 10

 The foods will be packed in tubs according to its oz. and pieces per tub. 6. Displaying/Delivery  The foods will be displayed at the stall in front of the owner’s house. The orders online will be delivered. Production/Operation Process Buying of Ingredients

Preparing the Ingredients

Displaying/Delivery

Cooking

Packaging

Cooling

C. Human Resources Since the business is a sole proprietorship and just a small enterprise, the owner will manage and do every tasks required for business operation. Being a student in a business field is an edge and it is an opportunity to apply learnings at such a young age. When the business have expanded and offer more varieties of foods, the business will also need additional workers such as assistant in cooking. D. Finance/Accounting The business will derive its fund for capital from the savings of the owner. The starting capital will be P1, 000 in cash. 11

The initial investment would be 80% for the ingredients, 5% for the transportation costs in going to the market, and 15% for materials needed in packaging/serving.

12...