AMB200 A2 Case Topic 1- Little Paws Kitten Rescue Association PDF

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https://www.littlepawskittenrescue.org.au/ https://www.facebook.com/ littlepawskittenrescue https://www.instagram.com/littlepawskittenrescue /

Topic 1: Little Paws Kit Kitten ten Rescue Association Covid-19 has changed the ways in which we live and work. Con spending more time at home due to travel restrictions, mandatory and new options to work from home. This change has seen a surge in pet adoption and fostering across the county. Consumers feel that they now have the time for a pet and are recognising the mental and physical health benefits of pet ownership. While the RSPCA has seen a 20% increase in cat/kitten adoptions since the start of the pandemic, smaller originations such as Little Paws Kitten Rescue Association have not experienced the same growth. Little Paws is a non- profit charity in South-East Qld. They are a no kill shelter that rescues and re- homes cats and kittens through adoption, foster care, and sponsorship programs. The organisation also educates the public about responsible pet ownership and frequently hosts pop up events and promotional activities to increase desexing, microchipping and veterinary checks amongst the local cat populations. Despite these efforts Little Paws is experiencing issues with awareness and the rehoming and fostering of adult /adolescent cats as consumers prefer a kitten aged >6 months. Task: Provide three recommendations designed to increase awareness of Little Paws and the adoption or fostering of adult /adolescent cats.

Suggested Reading: Brown, W. P., & Morgan, K. T. (2015). Age, Breed Designation, Coat Color, and Coat Pattern Influenced the Length of Stay of Cats at a No-Kill Shelter. Journal of Applied Animal Welfare Science, 18(2), 169–180. https://doi.org/10.1080/10888705.2014.971156 Hui Gan, G. Z., Hill, A.-M., Yeung, P., Keesing, S., & Netto, J. A. (2020). Pet ownership and its influence on mental health in older adults. Aging & Mental Health, 24(10), 1605–1612. https://doi.org/10.1080/13607863.2019.1633620 Jyrinki, H. (2012). Pet-related consum ption as a consumer identity constructor. International Journal of Consumer Studies, 36(1), 114–120. https://doi.org/10.1111/j.1470-6431.2011.00995.x Kirk, C. P. (2019). Dogs have masters, cats have staff: Consumers’ psychological ownership and their economic evaluation of pets. Journal of Business Research, 99, 306–318. https://doi.org/10.1016/j.jbusres.2019.02.057 Brown and Morgan, 2015

Hui Gan, et al. 2020

Jyrinki, 2012

Kirk, 2019...