Assesment 4-1 - assessment PDF

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STRATEGY IMPLEMENTATION •

• . Capella University • FPX5006 • April 29, 2020

Introduction ◦ Delta Airlines (DAT) ◦ Summary Of AFI Framework ◦ Results from internal Analysis ◦ VRIO ◦ Value Chain

◦ Results From External Analysis ◦ Pestel ◦ Five Forces

◦ SWOT Matrix ◦ Recommendations.

Vision Statement

“To Be the Worlds Most Trusted Airline”

Analysis

AFI Framework

Formulate Implement

Vision & AFI Framework

VRIO Analysis.

Competitive Advantage

PESTEL “PEST” Analysis Political

Highly Regulated

Economical

Labor Cost Airframe Cost Operating Fees

Social

Pro Social media

Technological

New Flight Application New fluid operations Applications

Environmental

Carbon Reduction Newer Aircraft

Legal

Safety Regulations Local Ordinances Federal laws

Five Forces Analysis

SWOT Matrix - Worlds largest Airline by volume serving over 180 passengers - Massive fleet renewal program with 300 aircraft on order. - Chair of Delta’s 15 member Sky Team Alliance Touching 6 Continents and 400 destinations

Opportunities - Investment in LATAM Group has allowed Further route growth and access to 80 destinations -Fuel savings with newer aircraft that are being delivered

- Covid-19 Pandemic has left Delta in uncarted Water unknowing what the new normal is - Labor cost increases - 80 percent of Deltas network is reliant on North American travelers.

Threats - Human Threats to air travel - Fuel Price spikes - New Increase Cost and regulations for social distancing

Recommendations

Post Covid 19

Rightsizing

Fleet Simplification

Conclusion

References Delta News hub. (2012, April). Delta Subsidiary to Acquire Trainer Refinery Complex. Retrieved from https://news.delta.com/delta-subsidiary-acquire-trainer-refinery-complex Delta News Hub. (2018). Top 10 ways Delta made innovation waves in 2018. Retrieved from https://news.delta.com/top-10-ways-delta-made-innovation-waves-2018 Chappelow, J. (2020, Feb). Porter's 5 Forces. Retrieved from https://www.investopedia.com/terms/p/porter.asp Frue, K. (2017, May). What is VRIO Analysis? Retrieved from https://pestleanalysis.com/vrio-analysis/ Jacobs, K. (2014, July). Former hub airports find new life after downsizing. Retrieved from https://www.reuters.com/article/us-airlines-hubs-analysis/former-hub-airports-find-new-life-afterdownsizing-idUSKBN0F80AO20140703 Jurevicius, O. (2013, Feb). Strategic Management & Strategic Planning Process. Retrieved from https://strategicmanagementinsight.com/topics/strategic-planning-process.html...