Assessment 1 - Event Proposal PDF

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Summary

Proposal for Event to be carried out in 2nd year ...

Description

Faculty of Business & Management Assessment Brief 2017/18

Module Title

Contemporary Issues in Events Management

Module Code

TM6012

Module Leader

Tim Brown

Component Number

1 of 2

Learning Outcomes

1&3

Assessment Type, Word Count & Weighting

Event Proposal / 2,800 word equivalent per person / 70%

Submission Deadline

Online AND Hard Copy Submission – Before 12 noon on due date Note: The due date will be set 4 weeks after the group pitch and this deadline will be clearly communicated in advance.

Submission Instructions

Online Submission via Moodle page and Turnitin Box Before 12 noon on due date. TWO Hard Copies of the Event Proposal must be handed into the Admin Office in Bridge House, Queens Park on the day it is due.

Feedback Return Date

By 23rd March 2018

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Learning Outcomes Covered by this assessment. Students will be able to: 1. To critically evaluate current trends and issues facing the events industry. 3. To synthesise current industry-related information and processes in order to identify and critically analyse relevant best practice approaches.

Assessment Task A) Event Proposal teams will be formed during the first weeks of the module. Teams will consist of four students. It is the teams’ responsibility to organise content, roles and sequence of the event proposal presentation (pitch). Each team will have a minimum of 20 minutes to maximum of 25 minutes, to present their ‘Event Proposal’ to the rest of the class, with around 5 minutes for questions. This is worth 10% of the assessment grade. The Presentation of the Event Proposal (pitch) is an early summative assignment with feedback to be used in shaping and amending the final written event proposal. The presentation is worth 10% of the overall grade of assessment one. The presentations will start w/c 08/01/18 to 26/01/18 in the lecture and seminar slots. All students are expected to attend. B) The 2800 word consultancy event proposal and presentation is worth 70% of the overall module grade (90% of the assessment grade) and will be written by all members of the team (the word count is therefore per team member – i.e. four team members equals an 11,200 word report, five equals 14,000 etc).

Specific Criteria / Guidance

Part A - Proposal Pitch 20 – 25 minute group proposal pitch followed by Q&A.

It is an early summative assessment and worth 10% of the assessment one grade. The presentation also gives you feedback for groups to use / act upon for including in your proposal documentation. Date due in: In class from 08/01/18 to 26/01/18 Considerations: Depending upon whom you are pitching to will depend on which items to include in your presentation. Are you pitching to: 

A potential sponsor



A potential corporate hospitality buyer



To the local / regional council



To a major venue

Guidelines and considerations for inclusion within the event pitch are as follows: 

Event Proposal Outline or Overview



Event Concept & Rationale



Event Venue and Layout



Event Marketing Strategy

2

Presentation Please refer to the Assessment Guidance (on Module page) for detailed information on: 

Academic Malpractice



APA Reference Guide



Late Work Penalties



Excess word count penalties



University Generic Marking Criteria

It is your responsibility to ensure that you are familiar with the above as failure to do this may impact on your achievement in this assessment.

3

Marking Rubric Module Title: Assessment Title:

TM6012 – Contemporary Issues in Events Management Event Proposal - Part A -Pitch

Level: 6 Weighted: 70% - 2,800 words

Criteria and weighting

90-100% Highly Exceptional Work

80 – 90% Outstanding Work

70 – 79% Excellent Work

60 – 69% Very Good Quality Work

50 – 59% Good Quality Work

Event Proposal Pitch (90%)

This is an exceptional outlining of the planning process of the event which covers all aspects required in explicit detail (as outlined above) and pitched to the correct audience.

This is an excellent outlining of the planning process of the event which covers all aspects required in high detail (as outlined above) and pitched to the correct audience.

This is a very good outlining of the planning process of the event which covers nearly all aspects required in fairly high detail (as outlined above) and pitched to the correct audience.

This is a good outlining of the planning process of the event which covers the majority of aspects required in reasonable detail (as outlined above).

20 – 39% Work does not satisfy assessment criteria This is a poor outlining of the planning process of the event which covers only a few of the aspects required in basic detail (as outlined above).

0-19% Work fails to meet the assessment criteria This is a very poor outlining of the planning process of the event which covers only a few of the aspects required in very basic detail (as outlined above).

Presentation style: (10%)

The presentation style is exceptional, with a highly polished and extremely wellrehearsed, coherent and structured delivery, with exceptional presentation design (slides / notes / handouts).

This is an outstanding outlining of the planning process of the event which covers all aspects required in very high detail (as outlined above) and pitched to the correct audience. The presentation style is outstanding, with a very polished and extremely wellrehearsed, coherent and structured delivery, with outstanding presentation design (slides / notes / handouts).

40 – 49% Acceptable work with some good aspects This is an adequate outlining of the planning process of the event which covers the most of the aspects required in adequate detail (as outlined above).

The presentation style is excellent, with a polished and very well-rehearsed, coherent and structured delivery, with excellent presentation design (slides / notes / handouts).

The presentation style is very good, with a very wellrehearsed, coherent and structured delivery, with very good presentation design (slides / notes / handouts).

The presentation style is good, with a well-rehearsed, coherent and structured delivery, with some good presentation design (slides / notes / handouts).

The presentation style is adequate, with a fairly wellrehearsed, coherent and structured delivery, with some adequate presentation design (slides / notes / handouts).

The presentation style is poor, with an under-rehearsed, and at times incoherent and poorly structured delivery, with some basic presentation design (slides / notes / handouts).

The presentation style is very poor, with an un-rehearsed, and incoherent and very poorly structured delivery, with some very basic presentation design (slides / notes / handouts).

Module Title: Assessment Title:

TM6012 – Contemporary Issues in Events Management Event Proposal - Part B – Proposal

Criteria and weighting

90-100% Highly Exceptional Work

80 – 90% Outstanding Work

70 – 79% Excellent Work

60 – 69% Very Good Quality Work

50 – 59% Good Quality Work

Event Proposal (95%)

This is an exceptional outlining of the planning process of the event which covers all aspects required in explicit detail (as outlined above) in a practical working Event Manual.

This is an excellent outlining of the planning process of the event which covers all aspects required in high detail (as outlined above) in a practical working Event Manual.

Presentation style: (5%)

The presentation style is exceptional, with a highly polished and extremely wellstructured document, with exceptional presentation design.

This is an outstanding outlining of the planning process of the event which covers all aspects required in very high detail (as outlined above) in a practical working Event Manual. The presentation style is outstanding, with a polished and highly structured document, with outstanding presentation design.

This is a very good outlining of the planning process of the event which covers nearly all aspects required in fairly high detail (as outlined above) in a practical working Event Manual. The presentation style is very good, and a very well structured document.

This is a good outlining of the planning process of the event which covers the majority of aspects required in reasonable detail (as outlined above) in a practical working Event Manual. The presentation style is good, and a well structured document.

The presentation style is excellent, with a polished and very well structured document, with excellent presentation design.

Level: 6 Weighted: 70% - 2,800 words

40 – 49% Acceptable work with some good aspects This is an adequate outlining of the planning process of the event which covers the most of the aspects required in adequate detail (as outlined above) in a practical working Event Manual.

20 – 39% Work does not satisfy assessment criteria This is a poor outlining of the planning process of the event which covers only a few of the aspects required in basic detail (as outlined above) in a practical working Event Manual.

0-19% Work fails to meet the assessment criteria This is a very poor outlining of the planning process of the event which covers only a few of the aspects required in very basic detail (as outlined above) in a practical working Event Manual.

The presentation style is adequate, and fairly well structured document.

The presentation style is poor, and not an overly well structured document.

The presentation style is very poor, and not at all a structured document.

5...