assessment -2 /group part 5 PDF

Preview

Summary

Assessment 3...

Description

Marketing principles. –assessment 2 The Cross Wave max aims to provide families with an affordable all in one vacuum cleaner which mops and vacuums floors at the same time. This product aims to achieve customer value through providing a high quality affordable option for many individuals to purchase and use. Bissel provides individuals with many options to enjoy the product and ensure they feel it is suitable to their homes. This is reinforced through their 60-day money back guarantee which allows individuals to trial the machine and if not fully satisfied they can return it. The product's ability to be dual –purpose enables individuals to invest in 1 product rather than many different machines. The grab and go feature as it is a cordless machine is very effective in creating a more efficient and quick clean. The ability for the machine to be self-cleaning saves consumers time and effort which they can put into other tasks whilst ensuring their machine is well maintained. The price of the cross wave max is $699, although this may be a high priced item for many. The dual purpose feature with the 2 year warranty and the ability for this machine to provide high quality cleaning similar to professional cleaners reinforces why it is a great investment for many families who wish to save time, effort, storage and constant breakdowns of multiple machines. To ensure the placement of this product is convenient for families.Retailers within Australia sell the Cross Wave Max, allowing it to be very accessible for consumers. Retailers such as The Good Guys, Harvey Norman, Bing Lee and Godfreys sell this product throughout their stores. This reinforces its ability to satisfy consumers as they are able to access the item and also try it out in store to see if they would like to purchase it. With many retailers providing free delivery as well as the Bissell website it creates many avenues for consumers to purchase the machine. As there is a high social media presence, promoting the product on different social platforms will increase the awareness of the cross wave max machine. Ensuring more families are informed about the benefits of this machine it will encourage them to purchase an all in one product which will satisfy their needs. Television and newspaper advertisements will also influence busy families which need a quick and efficient machine to purchase this product....