Assessment of the leadership and Management style of Jeff Bezos PDF

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Assessment of the leadership and Management style of Jeff Bezos

Prepared for Dr. Christian Harrison University of the West of the Scotland

Prepared by Albashir Elhadi Ab Ahmed Student ID: B00383464

March 7, 2020

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Executive summary This report is on an American web business visionary and financial specialist Jeff Bezos, He is the author and CEO of Amazon.com. To begin with of all, I would like to thank my course coordinator Dr. Christian Harrison, since the inquire about would not be done without his rule and instruction. This investigate focuses on his history and his commerce related data that how he begun off his commerce ups and downs, turning focuses privileged insights of his victory, his approach towards work, identity, Management and leadership style, Characteristic, Skills, the long run of his commerce and his business need future more of a manager or a leader .

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Content Executive summary …………………………………………………………………………2 Introduction …………………………………………………………………………………. 4 Jeff Bezos: Leader, Manager or both ……………………………………………………. 5 Character Traits of Jeff ……………………………………………………………….…... 6 Jeff Leadership style ……………………………………………………………………… 8 Contingency of Jeff …….………………………………………………………………….. 9 Conclusion …………………………………………………………………………………. 9 References ………………………………………………………………………………… 10

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Introduction: Jeff Bezos is now the richest person on earth and the Founder and Chief Executive Officer of global e-commerce Amazon.Com. His complete call is Jeffrey Preston Bezos and he changed into conceived in New Mexico on January twelfth, 1964. He finished his study and get a degree in software program engineering and electrical plan from Princeton University. Subsequent to graduating, he has started chipping away at Wall Street and in a little while located a terrific tempo Senior Vice President of D.E Shaw Journey Corporation in 1990. In 1994, he determined to stop his activity and open Amazon.Com, which at the start turned into a virtual bookstore but at that factor prolonged into e-trade which at that factor got to be a huge fulfillment. Concurring to Academy of Achievement (2013), while the enterprise which went open in 1997, a few individuals have been starting to contemplate on the off danger that Amazon may keep up its role once Barnes & Noble or Borders who are important booksellers inside the nation, entered the internet picture, anyway 2 years subsequently the publicizing gives in Amazon transformed into multiple times more significant than both Barnes and Noble and Borders joined. In 2002, apparel bargains had been secured to their change after they directed to get relationship from essential retailers in America which incorporate The Gap, Nordstrom and Land's End. By 2003, Amazon propelled an internet wearing items shop that suits more than 3000 explicit logo names. Through the success that Jeff Bezos has gotten with Amazon, he efficaciously mounted an aerospace corporation that has been a daydream of his ever because he was a baby and called it Blue Origin so that he may create unused innovation for spaceflight. Other than that, he has moreover supplied a handheld digital reading device which is called Kindle in 2007, which triggered Amazon’s offers to growth by using 38% everyplace benefits more than elevated in that you are alone. With the nonstop enhancement in innovation, by way of 2010, Encourage and e-book deals come to approximately $2.38billion, subsequently Amazon has took more than 90% of the United of America marketplace aimed at the deal of e-books. The genuine assignment changed into faced by way of Jeff Bezos whilst its competitor, Apple discharged the iPad that brought on Bezos to lower the Kindle’s trade charge and include current highlights to it. In 2011, Amazon has supplied the Kindle Fire that's littler and less annoying to utilize, and this will be a coordinate competitor to Apple’s iPad. By the nonstop development in the achievement of his commercial, in 2012, Jeff Bezos changed into titled “Businessperson of the Year” via Fortune Magazine. Agreeing to Leadership studies and concept book (page 9) in 2017, Jeff Bezos is classified as wealthiest person in the global with a net well worth of around $72.8 billion (Forbes 2017).

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Jeff Bezos: Leader, Manager or both Following will be outline to define the manger and leader as well as we should know what are the difference between both that will help us to know if Bezos Manager, Leader or both as following: Definition of Manager: Use of specialist essential in specific formal rank to reap submission from organizational members (Robbins 2005). Definition of Leader: The capability to steer a group closer to the accomplishment of objectives (Robbins 2005). Leadership: Is the manner of influencing others to apprehend and come to an understanding about what wishes to be completed and a way to sort out it, and the procedure of assisting man or woman and combined efforts to perform common objectives (Yukl-2010/ Leadership research and theory book). Managers Skills

Focus

Style

Strategy and financial plan Organize staff Control and solve problems

Physical resource (people and

Do things right

materials) Leaders

Skills

Focus

Style

Set direction Ensure skills, resources and motivation are present

Emotional resources (trust,

Do the right things

respect, enthusiasm)

From over definitions and aptitudes, focus and style we'll take note that the administrator works out come up with create orchestrate and consistency whereas the pioneer works out aggregate up with produces alter and development. Specialist incorporates making sound -and a few of the time difficult -- decisions, making and articulating a clear vision, building up achievable targets and giving aficionados with the data and tools fundamental to achieve those objectives. Leaders are found and required in most perspectives of society, from commerce to administrative issues to district to community-based organizations. Agreeing over data and definitions I do concur that Jeff Bezos is both manager and leader at the same time as well as Bezos has the technical chops that permit him to recognize what highlights seem make or break a company. He gets it the innovation, the problems, and the solutions, and can offer an understanding ear and learned direction. Still, he given the 5

correct kind of direction from the top, the kind that a CEO completely must deliver. He requested a strong computer framework, a database management system that seem handle orders as the company developed, an requesting framework that was simple to utilize, and the back-end devices that would guarantee items may get the clients rapidly. Character Traits of Bezos Begun from a garage and become a broadly well-known online entry for shopping. Bezos’ brainchild Amazon has made a difference in him attain the top of achievement and ended to state him as lord of the World Wide Web. With a net well worth of $157.7 billion, By that he became the wealthiest gentleman on the globe. Jeff Bezos may be a risk-taker and a cruel manager who does not bear satisfaction at any price. From other side, Bezos may be a desperate sentimental. following may be some points of 7 such as characteristics of Bezos (2019, Editorial Staff) identity which make him the man he is.  Extremely Competitive: Individually the greatest eminent characteristics of Bezos is that he can be a competitive person. Amazon had once focused on a character player trade with baby items; they dropped their charges notably to reduce the identical from standing inside the opposition interior and out, and inside the long run, the equal business enterprise collapsed. As regular, Jeff got here out on beat as a winner  Skill for Improvement: Jeff Bezos has been an innovator for as long as he can be past any doubt. From creating a wide-ranging warning to secure his area towards annoying family to creating the broadly recognized e-retailing location, Bezos’ hunger for creating some thing cutting-edge has as it was elevated through time. His power for creating some thing shinning has because it extended within time. At initially laid out to deliver items to the costumers. His inventive competencies pushed the online section to deliver the whole lot and something a man or woman might consider for. Bezos’s most diagnosed amendment is the broadly famous E-book device Kindle which he laid out to compete towards the Apple iPad.  Hardcore Realist: Jeff has got one of the foremost vital persona characters which can be a need to in any trying or fruitful business. The man could be a radical, he considers and ponders all the conceivable results and probabilities. At some point these days propelling Amazon inside the global, Jeff had stated the reality that the wander may fall flat and the funding maybe move down the deplete. He has the addiction of recognizing the unfavorable impacts and taking the decision primarily grounded on his appraisal.

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 Regret Minimization Theory believes: Bezos’ properly known ‘R M F’ may be a speculation he adores to brags almost. Jeff is a commercial enterprise person, is predicted to require conscious and extreme selections for the change of his company as well as its representatives. So how does he manage the duty of an across the world diagnosed orgnisation? The reply, he request, is more direct than numerous believe. Jeff goes to his ‘R M F,’ which he pronounces, could be a nerdy time period for looking back at the time from his future and comparing the things he would lamentation the foremost. Jeff Bezos claims that the most noteworthy choice of preventing his work as the senior vice president for putting up a web advertise venture became a decision he took thru his nerdy theory.  Staunch Experimentalist: As said prior, Jeff Bezos is believes in improving stuff agreeing to the necessities of the minute. He usually try with innovation in addition to in his widely commonplace online wander. The Amazon CEO contains a burning interest with investigating and adding things the wishes of his shoppers. In this manner, for the reason that delivery of Amazon in 1994, Jeff Bezos has acquired the function of investigating. Amazon has transformed from an e book imparting on-line wander to the most noteworthy net showcase inside the world for the reason that CEO adores to explore.  Risk Taker: It may be sheer reality that a gentleman with a family and stable paintings do no longer truthful stopped the whole lot to be a commercial type in the event that he doesn’t own the function of taking hazards. Jeff Bezos had made up his thoughts to start up his claim trade. He had no cash, and because it were monetary experts he had had been his guardians. He knew that there has been a 70% risk of letdown, but his tirelessness did not let him backpedal from the threat. Nowadays he is one of the wealthiest person in the global, and his specific of taking an extreme danger hasn’t deceased down. The overview of Kindle in opposition to the iPod may be a placing paradigm showing Bezos's brave personality.  Door plan for work area: Unusual but real, Bezos, within the beginning a long time of his startup had set up an office in his garage. Because he cleared out within the middle of the year, Bezos had no yearly reward advantage. His frugality characteristics begun creating during this period. Jeff had turned a timber entryway into a work area for his to begin with office. Till this day, the work areas in Jeff’s workplaces have an entryway like plan.

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Jeff Bezos Leadership style Transformational leader: One of Bezos quality is a charismatic and effective CEO who includes a committed relationship with his followers, a transformational leader has the capacity to convert others by utilizing his words. Transformational leaders are able to form enormous shifts in their followers considering and this comes about in huge shifts in their behaviors, which motivates the followers to achieve exceptional comes about. This is often very true for Jeff Bezos by the truth he has overseen to motivate his employees and this has resulted in the success of Amazon from an internet bookseller to what it is nowadays. Jeff was able to connect the company’s long-term objective to the values that employees have and this stirs their interest and commitment for acting on the vision. Amazon has developed massively beneath the leadership of Bezos since he was able to envision, enhance, and motivate the representatives indeed when financial specialists and competitors did not accept in his vision and how it may bring positive money related comes about. Transformational leadership gives workers more room to be creative, discover unused arrangements, and see into the long-term. With this kind of leadership, Amazon has been able to stay at the best of e-commerce trade in guaranteeing that clients get esteem for cash and deliveries are done nearly the same day. Bezos has managed to focus on the wants of others and not on his claim within the management of Amazon. In case we see at Bezos's leadership style we are going see this leadership is unusual and special. His style of leadership incorporates Autocratic leadership as he monitors everything on his own. He moreover has key leadership to be in which he conveys extraordinary and special techniques that make his organization effective. The group leadership style to being possessed by Jeff Bezos. With the assistance of this style, he can set the future of his trade and sets the course and reason as well. He moreover has both Charismatic and Visionary leadership style.

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Contingency of Bezos The contingency concept, in brief, is the sum of achievement a frontrunner will have primarily based on the condition at hand. The principle investigates situational differences, and which leadership patterns will be most effective. The foremost commonplace contingency theories include Fiedler’s Contingency Model the situational management theory, and the Path-purpose theory. Fiedler’s principle breaks down into three dimensions including undertaking structure, function power, and chief-member relations. CEO Jeff Bezos may be associated with having a venture-oriented leadership style that means that he is extra involved with efficiency. Inspirational motivation is whilst the chief conjures up their fans to achieve. This leader sets high and realistic goals for their followers and their organization. They encourage commitment and they make a shared imaginative and prescient for their organization. Leaders that make use of inspirational motivation spur devotees outwardly and naturally, and they may be capable of verbalize their dreams clearly. At lengthy last due to the satiation ought to pick the leader to match the case. Conclusion This file has investigated the leadership fashion utilized by Jeff the author, Chief Executive Officer, and manager of Amazon. Bezos can be an idealistic pioneer who grasps advancement, eagerness, certainty, and the potential to evoke others. In expansion, he's imaginative, customary, libertarian, and congenial. As a fruitful pioneer, the style of his leader has been diagnosed and as a outcome named as Time Magazine’s character of the year in 1999 and Puget Sound Commerce Journal’s decision-making during 12 months in 2010. Concluded his energy, visualization, and eagerness, he has risen as the biggest on line vendor inside the global. His constancy and warranty are a mirrored image of a successful leader. His leadership fashion which considered as charismatic, visionary, uplifting, combined, competitive, and transformational. In any case, maximum bearings and reach targets which stated by Bezos which make his leadership style greater directional and less of a designation style. Hence, the artwork of designation is much fewer practiced in Amazon when you consider that he does no longer to go fifty-fifty on Amazon’s control. Bezos is a success chief who can regulate diverse situations and depict possible leadership competencies which includes integrity, regard, straightforwardness, powerlessness, and improvement. Finally, show himself as a specialty and utilized his management and skills and capabilities to alternate over his alternate to a multi-billion area stated him to be a successful leader.

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References AlMatari. 2020. BLOG3: Most Effective Leadership & Management Styles & Approaches. [online] Available at: [Accessed 23 March 2020]. Bhasin, H., 2020. Transformational Leadership Explained With Leaders Examples. [online] Marketing91. Available at: [Accessed 23 March 2020]. Business Alligators. 2020. Business Alligators - Let's Be An Entrepreneur. [online] Available at: [Accessed 23 March 2020]. Forbes. 2020. Reed Hastings. [online] Available at: [Accessed 23 March 2020]. Harrison, C., 2018. Leadership Theory And Research. Cham: Springer International Publishing. Kim, E., 2020. Meet The Most Important People At Amazon Who Report Directly To CEO Jeff Bezos. [online] CNBC. Available at: [Accessed 23 March 2020]. Rafi, Y., 2020. 10 Leadership Lessons From The Dotcom Mogul Himself: Jeff Bezos Taskque. [online] TaskQue. Available at: [Accessed 23 March 2020]. The Strategy Watch. 2020. The Strategy Watch. [online] Available at: [Accessed 23 March 2020]. Techinasia.com. 2020. Tech In Asia - Connecting Asia's Startup Ecosystem. [online] Available at: [Accessed 23 March 2020]. Umoh, R., 2020. Jeff Bezos: When You Find A Business Opportunity With These Traits, 'Don't Just Swipe Right, Get Married'. [online] CNBC. Available at: [Accessed 23 March 2020].

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