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Zipcar is a for-profit, membership-based, car sharing service. Zipcar provides automobile rental to its members in hour or day increments. Zipcar was founded in 2000 by Robin Chase and Antje Danielson, who were inspired by the success of car-sharing in Europe. Since it was developed, Zipcar has become the world’s largest car-sharing service in 49 U.S. cities. Zipcar members, also called “zipsters,” pay a $50 annual fee, in addition to rental charges, to use the Zipcar service. When members are ready to rent an automobile, they can view vehicle accessibility and reserve a vehicle through multiple channels, including; Internet, iPhone app, or telephone. Zipcars can be reserved in increments of only an hour or for multiple days. There are no service clerks, no contracts, and no lines. When the zipster is done with the car, he/she returns the car to the car’s home location (a reserved spot for the automobile in the member’s area). Members of Zipcar are given a “Zipcard” that contains a wireless chip that opens their reserved vehicle. In addition, this chip has the driver’s license and insurance information encoded as well. Zipcar’s fleet consists of automobiles from Audi, BMW, Ford, Honda, Nissan, and Toyota. Ford and Toyota have partnered with Zipcar to test their new electric and hybrid options with Zipcar members. Zipcar focuses not only on creating a convenient experience for its members, but also on developing awareness about alternative transportation options. One of Zipcar’s core missions is to “change the world through urban and environmental transformation.” 1. Zipcar is an example of what type of market orientation? Value-based marketing Value-based marketing includes implementing strategies according to what customers value. 2. Zipcar’s goal is to have an available zipcar located within 10-15 minutes of its members. This is an example of what component of the marketing mix? Place Place involves getting the product to the customer when and where the customer wants it. 3. Zipcar traditionally focused on marketing towards individuals without cars as a convenient form of alternative transportation. Zipcar has now begun to also market towards businesses and organizations to use Zipcar for their employees. This is an example of _______________. B2B marketing B2B marketing is the process of selling goods or services from one business to another business 4. Zipcar’s commitment to educating customers about alternative transportation is an example of what? Enriching society - Zipcar’s commitment to alternative transportation is an example of their appreciation for their broader civic responsibilities.

5. Zipcar was developed to adapt to customer’s changing transportation needs. Zipcar’s success is because they were able to create a venture that satisfied these unfulfilled needs. This is an example of what? Entrepreneurship - Marketing plays a large role in entrepreneurialism; many successful organizations are created because of an unfulfilled customer need....