Attitude-Behaviour Gap PDF

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Attitude-Behaviour Gap 1. Disconnect between what is said about our attitudes and what we actually do 2. Failures to live up to ideals of rationality 3. E.g. concerned w/ ethical issues but don’t necessarily express them in their market behaviour 4. Desire to present oneself favourably in surveys Information Overload 1. Consumers can experience too much/too little information 2. Can be conflicting or complex = uncertainty as to what action to take 3. E.g. ‘Lack’ of ethical choices (Despite exposés of sweatshops) 4. Complex interrelationships between purposes & actions or ethical consumption Social Demands on Consumers 1. Individuals feel their actions are constrained by others 2. Those close to them may not share their ethical concerns/embrace such choices 3. Our choices and consumption decisions are negotiated & experienced socially 4. Majority of buying decisions = done with others in mind (Not selfish activity) 5. E.g. Children’s nutrition/Gift for loved ones 6. Seeing approval from peers through clothes 7. Consumption = Not trade-off between egotistic concerns 8. Area for satisfying competing demands by oneself & others Market’s Limitations 1. Consumers = constrained by market choices 2. Don’t have equal access to market choices or information 3. Makes individual responsibility to bring change through consumption problematic...