AUG2019 Case Study Project Proposal Template PDF

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Download AUG2019 Case Study Project Proposal Template PDF

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Case Study Project: Proposal Template ThePr obl em St at ement : Wi ncot eI nt er nat i onal i shav i ngt hepr obl em i sbecauset hej ac k eti sl ac k i ngi nc hoi c esand des i gns .

Group members

Group Leader Root Cause Proposed Solution

Name of the services/events/ideas that you are proposing

1. 2. 3. 4. 5. 1.

Chew Sat Qing Liow Kai Sheng Lau Lee Cher Hooi Chee Onn Muhammad Azim Suhaimi Edmund Su Mao Peng

Wincote International Jacket is lacking in choices and designs.

Wincote International need to joint venture with common sense designer company to hold a fashion show.

Wincote X Common Sense International Jacket Fashion show

How does it work? Provide specific details. When? Time? Location? (if applicable)

Date: 14/3/2021 (Sunday) Time: 7pm to 10 pm Location : Red By Sirocco Theme: Cartoon and animation Target Market: Teenagers, adults and influencer. Description of the services/events that you would like to propose–

1. Why you think this proposal would success?

These are just suggested questions. You may add or remove some of the questions if necessary. Why do you think this proposal would work? Any research/articles/evidence that

Ans: Nowadays, there are lack of unique design on jacket, this will become our opportunities to stand out from current jacket market. 2. Any research / article / evidence that helps to support your ideas?

helps to support your ideas? What makes it interesting? How many manpower do you need? (if applicable) What will be their job specifications? (if applicable) Etc

Ans: According to the BAZAAR website, the new Jacket trends in 2019, the customers are not only expecting the jacket can be functional and keep the body warm. It also needed be great style too. However, there are only provide the different type of the jacket in the market. For example: Leather Blazar, Trench Coat, Belted Jacket, Shearling and more. They only doing the different in the type on the jacket, not the design. They only having different in type and colour. However, in our proposal is having the common sense design jacket, which print the animation or the carton on the jacket, to make our jacket become unique in the markets. 3. What makes it interesting?

To receive good marks, this section needs to be explained in detail. You may include pictures/images to provide clearer explanation.

Ans: The things that make it interesting is because it was a new industry for the common sense in produce their design on the jacket and will become the first jacket that focus on the cartoon jacket. It was totally different with jacket that currently in the market. Besides that, it will be the challenge for the common sense in select the material of the jacket, and we are needed to stand out from our competitors. For example, printing the trend cartoon on the jacket to increase the intention of the customers. 4. How many manpower do you need? Ans: 1. 2 event managers 2. 15 event coordinators 3. 10 models 4. 5 stylists 5. 4 PA system coordinators 6. 4 security 7. 2 MC 8. 2 photographers 9. 5 event assistants 5. What will be their Job specifications? Ans: 1. Event manager is to measure the whole event run smoothly and successful. 2. Event coordinators is to assist event manager to carry out the task that given 3. Models is wearing and showcase our new jacket to the audience. 4. Stylists is the person that make-up and style the models hairs. 5. PA system coordinators is control the music and the lighting of the event space.

6. The security is to ensure the safety of the audience and handle emergency issue. 7. MC is the person that emcees the event and bring the attentions of the audience. 8. The photographers is to take the video and photo of the event days 9. The event assistants is the backup of the event crew on that day. 6.

Target audience – who and what   

Which group(s) is the event targeted attendee? What does the audience need/want to know? What will hold their interest?

Which group is the event targeted attendees? 1. Adult 2. Teenagers 3. Influencers

Deliverable Outcome Be clear and specific about what you hope to achieve with this event – actionable & measurable Eg: RM1500 sales / 1000 FB likes / 100 attendees

Materials needed

Budget...