CASE Study Format Template PDF

Title CASE Study Format Template
Course Introduction to Marketing
Institution Trent University
Pages 2
File Size 132.9 KB
File Type PDF
Total Downloads 20
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Download CASE Study Format Template PDF


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HEY GUYS, Umer flipped a switch in me last class. So I’m gonna snap on the cases going forward. Also, I was talking to other groups and the ones that recieved 90-95% on ALL the cases were the ones who wrote very little (3 pages) but were extremely direct. If it doesn't fit directly into one of these categories, let's leave it out. Let's not repeat ourselves at all. Also, they bolded and underlined the parts that answered each section directly so Martin doesn’t have to look for it. Let's follow this format to a tee, and i bet we can pull off a savage grade. But also, to be prepared for people like Umer, especially if we get grilled by another smartass. Also, please look at the powerpoint in the week 4 folder on Blackboard. It literally says what types of things to write for each section. It gives pretty good explanations of each section and provides bare examples . Here’s the link: https://learn.trentu.ca/bbcswebdav/pid-1114236-dt-content-rid-6361939_1/courses/ADMN2100H-A-F01-2018FA-OSH/Week%204%20-%20Case%20Analysis%20Feedback.pdf

Problem Identification ➢ Cases present real life or fictious situations that require a management decision ➢ Most of the times the case states clearly which is the challenge the executive is facing and what are his/her option ➢ Many times there are several levels of decisions: main decision and other ones. You have to identify them Most of groups set out the problem correctly… ➢ Do we Launch, What is the Scope? • Test Markets • Regional Rollout • National

➢ Further Testing Other Decisions ➢ Brand Selection ✓ National brand, sub brand ✓ New Brand ✓ Use European Brand ✓ Plant Decision ✓ Purchase O

Model to Use in Given Situation (SWOT ect.) Find/ create best model to support point.

Alternative Solutions to the Problem BE CREATIVE. Look through the case to find points that are made. Can be any alternative, the more the better. Will make our ranking table look more thorough and complete. Criteria that Solution Should Fill Criteria that Solution Should Fill 1. National Distribution 2. $115 million in annual sales 3. Be in the top 25 in revenue (0.60% market share) Other Criteria to Take Into Account 1. Timing 2. Competition 3. Budget

Assessment of Solution & Selection of the Best One Assessment of Possible Alternatives: RATE EVERY ALTERNATIVE AND SELECT ONE. Include a specific table and lists them all. Ranking breakdown table

Action Plan Depends on the case, but be thorough. Don’t just state facts which can’t be backed by the reading. Use specific steps or points directly supported by evidence from the case reading.

Recommendations Recommendations are not a more detailed explanation of the decision ➢ They are additional actions that will reinforce the expected or make the implementation of the actions easier and smoother...


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