Project Charter Format-Template PDF

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Table of Contents PROJECT CHARTER .........................................................................................................................4 SCOPE OVERVIEW ............................................................................................................................4 BUSINESS CASE .................................................................................................................................5 MILESTONE SCHEDULE ..................................................................................................................6 RISK ......................................................................................................................................................8 PROJECT RESOURCES .....................................................................................................................9 STAKEHOLDERS ................................................................................................................................9 TEAM OPERATING PRINCIPLE ....................................................................................................10 LESSONS LEARNED ........................................................................................................................11 COMMITMENT .................................................................................................................................11

Project Charter

A project charter is the declaration of purpose, objectives and people involved in a project. The process of defining the roles and responsibilities of the participants begins and describes the goal and objectives of the project. The charter also recognizes the main stakeholders and defines the project manager authority (Stephanie 2017).

Scope Overview In 2018, digital/social media platforms have become the vital part of social media marketing strategies. Social media offer noticeable results in sales, leads and brands. It also allows company to reach a big number of audience in very low cost. A social networking program usually involves the use of scalable, high-access publishing techniques across multiple online channels. 1. Market analysis : Industry trend, measure the competitors, consumer habits, most used social media. 2. Plan and schedule: plan the social media marketing program, select platforms, develop the schedule of the posting, time, date and topic.

The scope of the social media marketing project involves:  Developing the social media platforms such as Facebook, Twitter, Instagram and YouTube etc. to provide the information about our services to increase brand awareness, consumer engagement and increase in sales.  Implementation of the social media marketing strategy  Combining the social media marketing with the traditional marketing  Analyze and Measure social media marketing strategies

Business Case The necessity of develop the social media strategies will benefits in the given below areas. A. Marketing  Brand awareness  Promotion of services



Mind share increase

B. Sales  Revenue increase  New consumer development  Gain in consumer insight C. Consumer Service  Retention of consumers  Satisfied consumers

Milestone schedule A milestone in the project is that is used to outline a point in a project's program. These points can indicate the beginning and the end of a project and mark the completion of a main phase of the work (PMBOK Guide 2017). Milestone

Completion Date

Acceptance criteria

Stakeholder Judge

Current State Unclear social media marketing Sign charter

XX/XX/XXXX

Agreement of the Charter

Project team and Sponsor

Documenting Social/digital media marketing strategies

XX/XX/XXXX

Developing the documented content marketing strategies.

Social media Marketing Manager

etc etc

Risk Define what is risk in the project Create a project table (not the best example, think about how to make a project H/M/L Risk Categories Security

Availability of the project Team

Probability Risk of the virus and malware on system and data while down loading different social media platform in computer or office mobile Recourses completing while implementation of multi department project can endanger for social media marketing success.

Risk Med

Mitigate strategy Install the antivirus software and develop policy which guide staffs appropriate code of conduct to employee.

High

To ensure that every member of the project have clear direction and fully committed to the project before it started....