Ayesha Rafi - Summary on starbucks racial discrimination case PDF

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Summary on starbucks racial discrimination case...

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STAR BUCKS CASE STUDY Presented to Syed Omar Gillani BBA 4 A……. 18-ARID-5818 Ayesha RAFI

CASE ANALYSIS:Q1:- What are the relevant facts in the case?  Simply stating the case, it is a case of racial discrimination….  The manager asked two black men to leave but they refused and he called the police  Another patron sitting there made a video and claimed she also did not ordered anything  So the whole case is of unethical action and its result plus the reaction of CEO….

Q2:- Who is involved? The characters involved are:-

    

The Philadelphia Starbucks Manager Two Black Men The Patron Stakeholders The CEO Kevin Johnson

Q3:- Did the manger violate Starbucks policy? No, Starbucks manager did not violate the policy. The reason is:-

 Starbucks do not have an ethical policy….

Q4:-What the manager should have done differently? The manager should have asked them politely to leave. He should have listened them and give them some time

Q5:-Why both men did not leave peacefully?

They did not leave peacefully because the manager was being racist that offended them.

Q6:- Was it really a racist case or bad judgement? It was really a racist case because:-

 He treated other customers politely  While he was too harsh to them just because they were black.

Q7:- How was the reaction of CEO? The CEO Kevin Johnson reacted to the case. His reaction was correct according to the situation

Q8:- Was the CEO genuine in his reaction or it was public relations move? Yes, His reaction was genuine.

Q9:- What are the ethical issues in this case? There were several ethical issues:-

 There were no rules or ethical policies in Starbucks. So It was the biggest loop hole in Starbucks.  Now they have some policies that they should update with the time.

THANKYOU!!!...