BÀI GIỮA KÌ NGUYỄN MINH THƯ PDF

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HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGES– INFORMATION TECHNOLOGY FACULTY OF BUSINESS ADMINISTRATION -----------***----------MIDTERM REPORTBITI'S : ECOMMERCE SOLUTIONFOR THE FUTURE**Class : Saturday Shift 5- Instructor : Phạm Thị Mộng Lành Nguyễn Minh Thư..................: 19DH Nguyễn Phương...

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HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGES– INFORMATION TECHNOLOGY FACULTY OF BUSINESS ADMINISTRATION -----------***----------

MIDTERM REPORT BITI'S : ECOMMERCE SOLUTION FOR THE FUTURE Class : Saturday Shift 5-6 Instructor : Phạm Thị Mộng Lành 1. Nguyễn Minh Thư...................MSSV: 19DH120637 2. Nguyễn Phương Thảo.............MSSV: 19DH120808 3. Võ Thị Thúy Quyên.................MSSV: 19DH120396 4. Bùi Thị Thu..............................MSSV: 19DH120778 5. Phạm Bùi Phương Thảo.........MSSV: 19DH120708 6. Lê Hoài Thương......................MSSV: 19DH120803 7. Nguyễn Thị Thanh Thúy........MSSV: 19DH120714 8. Nguyễn Bách Thảo Viên.........MSSV: 19DH120620 9. Phạm Thị Diễm Thư................MSSV: 19DH120731 10. Huỳnh Thị Huệ .....................MSSV: 19DH120638 11. Trần Mai Khoa......................MSSV: 18DH490827

Ho Chi Minh City –December, 2021

TABLE OF CONTENTS I. INTRODUCTION ................................................................................................... 2 ............................................................................................................................................. II. FACTORS TO CONSIDER WHEN PREPARING TO PROMOTE SOME NEW TACTICS AND IMPLEMENT E-COMMERCE TECHNIQUES IN BITI’S......................................................................................................................... 3 II.1. Features you are recommended to incorporate in the website and how these features can benefit Biti's.......................................................................................... 3 II.1.1. Online payment gateway - Accounts registered online: Internet Banking, Mobile Banking, Bank website......................................................... 3 II.1.2. Chatbot ................................................................................................... 3 II.1.3. Pop-up Ads.............................................................................................. 6 II.2. Biti’s expands the market by combining old and new features .....................9 II.2.1. Biti's cooperates with e-commerce channels .......................................9 II.2.2. Modern strategies to attract Biti's customers ....................................11 II.2.3. Biti's offers built-in facilities for electronic purchase and sell transactions...................................................................................................... 13 II.3. Biti's must evaluate and may confront challenges when implementing various E-commerce strategies .............................................................................. 16 II.3.1. Data security ........................................................................................ 16 II.3.2. Online identity verification ................................................................. 17 II.3.3. Convert visitors into paying customers .............................................17 II.3.4. Attract potential customers ................................................................. 18 II.3.5. Customer experience ..........................................................................19 II.3.6. Customer loyalty .................................................................................. 20 II.3.7. Analysis of competitors and competition ........................................... 20 II.3.8. The cost of the product ........................................................................ 21 II.3.9. Refund policy ....................................................................................... 21 II.3.10. Continued Uncertainty during the COVID-19 pandemic ..............22 II.3.11. Difficulties concerning Item Tracking ..............................................22 III. CONCLUSION ...................................................................................................... 24 IV. REFERENCES ....................................................................................................... 25

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I. INTRODUCTION From a tiny production plant established in 1982, Binh Tien evolved into a cooperative specializing in the production of rubber sandals.. With a passion for the country's economic prosperity and energetic proprietors, Biti's has confronted several hurdles throughout the subsidized economy. The company is currently looking to build a long-term and sustainable investment plan based on the notion of "Innovation for the purpose of the company's existence and development.". They are always looking for new ways to connect with and serve the Vietnamese market, with prestige and service quality as the top principles for all manufacturing and commercial activities. Biti's has also been inventing in order to stay up with the advancement of technology and young. Biti's is no different as firms compete for more attention in E-Commerce. As a result, the purpose of this leverage, Biti's may face in the future and potential remedies.

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II. FACTORS TO CONSIDER WHEN PREPARING TO PROMOTE SOME NEW TACTICS AND IMPLEMENT E-COMMERCE TECHNIQUES IN BITI’S II.1. Features you are recommended to incorporate in the website and how these features can benefit Biti's II.1.1. Online payment gateway - Accounts registered online: Internet Banking, Mobile Banking, Bank website. Collect money from customers quickly, minimizing the risk of order cancellation: Particularly for sales units, they can integrate this payment gateway on their website, can collect money directly from customers, reducing Minimize order cancellations or failed COD shipping orders. The reason is that once a customer has paid, they tend to avoid canceling orders. Manage transaction history: In addition, sellers can easily manage transaction history and avoid confusion in the store's order payment process. Increase purchase rate: When the transaction process takes place quickly and conveniently, the level of customer satisfaction will increase; thereby increasing the buyper-order rate and the buyer's return rate. This is one of the solutions to optimize the purchase journey and customer experience, from which the customer's attitude towards the business will be promoted in a positive direction. II.1.2. Chatbot Automate boring tasks

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Chatbot can help you eliminate the need for a secretary or assistant at work. Some of the tasks that chatbot can assist you with include: searching the internet for information, set up appointments and reminders for you, and automatically sync and report on purchasing preferences, customer age, revenue, and profit on a daily, weekly, and a monthly basis.... When people use chatbot to do time consuming and boring tasks, they will have more time to themselves. Stimulate buying behavior and increase sales efficiency Chatbot not only help increase brand recognition by automatically sending promotional messages and inviting customers, but they also help increase sales efficiency by: Increase offers and promotions to meet customer needs to create motivation for consumers. Recognize the difference between search words and phrases, and provide answers and recommendations for products of interest to customers. Works with popular messaging apps like Messenger, WeChat and others… Make direct payments using various payment systems. When customers have too many choices, businesses pay great attention to optimizing the shopping experience or taking care of customers "in bed". Reduce the time customers have to wait for a response to the service you provide. Customers expect you to respond quickly, accurately, and give them exactly what they want. Always ready to serve 24/24, seven days a week and respond quickly to all customer requirements. Always online 24/24 and quickly respond to all customer requests

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Chatbots are virtual robots that can work 24 hours a day, seven days a week and respond to customer messages and comments at any time of the day or night and never get tired and always obey orders. . It works continuously 24 hours a day, 365 days a year without a break. As a result, your customers will have a positive experience when they use your services. Handle multiple inbox customers at the same time without confusion Here's an easy example: What if you received hundreds of comments a day asking about your product and dozens of messages asking you to order? Can you handle everything on your own? How long will your customers have to wait for you to answer their questions? Are you sure you won't mix up the customer's name, product or shipping address in each order? Chatbots will solve this problem by serving all your customers and making sure that no customer is left out or left waiting. It is already used by major delivery companies like Taco Bell and Dominos Pizza to arrange delivery. Can both sell and take care of customers automatically Chatbot can sell products because they keep your fanpage online 24 hours a day, seven days a week. According to a recent study, 70% of social media users prefer texting to calling and nowadays, With the domination of e-commerce sites like Tiki, Lazada and others, No one needs to drive to a store to buy everything. As a result, people are increasingly turning to the internet to fulfill their needs. This allows the chatbot to sell products tailored to the needs of each customer. Furthermore, the chatbot will remember the customer's answers and adjust their responses accordingly. 5

As a result, it creates a personalized service that is specific to each customer and to a wide range of customers. After automatically collecting customer information. It will remember important customer information like birthday, wedding anniversaries, first order date, etc. . On the right occasions, your chatbot will automatically send birthday wishes or promotions to all your customers. Customers will remember you for your attention, dedicated care and continuous promotional messages. Bring satisfaction to every customer When customers have too many choices, businesses pay great attention to optimizing the shopping experience or taking care of customers "in bed". Reduce the time customers have to wait for a response to the service you provide, customers expect you to respond quickly, accurately and give them exactly what they want. Direct customers to the relevant products and services you offer. Customer information should be secure and data collection should be simplified. Effective and cost-effective Using a chatbot equates to increasing the productivity of dozens or even hundreds of employees. It has the ability to easily communicate with thousands of customers at once. When needed, you only need a few customer service agents present to answer questions that botchat cannot. As a result, costs will be significantly reduced while revenue and customer satisfaction will increase. II.1.3. Pop-up Ads Make money through Pop-up Ads

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Pop-up Ads, in addition to banner ads, are used by some bloggers and websites to monetize their content or websites. There are online services available for creating mobile pop-ups to sell your products. Effective in attracting people's attention Pop-up ads, according to AKA Marketing, are 50% more effective than banner ads at capturing people's attention . As a result, if your goal is to attract the attention of the target customer segment, this advertising method will not let you down. Limit the rate of users skipping ads Whatever the user's reason for accessing the website, they will still see Pop-up Ads when moving to a specific location; additionally, businesses can set the time that Pop-up Ads appear. There is no way to avoid seeing ads unless the user installs pop-up blocking software. As a result, the number of users who skip your ads is reduced. Increase your conversion rate Pop-up Ads, when used and configured correctly, have the potential to increase a website's conversion rate. A sufficiently appealing and engaging Pop-up Ad can entice people to click on the ad, which increases the conversion rate. While Pop-up Ads annoy many users, you're still fortunate to be able to manage their content. So whether or not this marketing strategy is entirely up to you. Use Pop-up Ads to ask for feedback You can customize your popup, as previously mentioned. You can use it to solicit feedback or opinions from your customers. Drive website traffic 7

While the Pop-up Ads may have an impact on the viewership of the website that introduces them, they can also benefit you. When a visitor from another website, clicks on a pop-up ad, they are directed to your website or product. Improve subscriber count Your subscriber base can grow if visitors find useful website and Pop-up Ads are placed correctly and appear at the right time. Help retain customers Pop-up can be used to notify visitors that they are about to leave your site. You can also personalize your Pop-up Ad announcements by including great deals that they will miss if they leave your site. Gives the opportunity to reach loyal customers or readers By understanding what your customers want and knowing what content to place on Pop-up Ads, you will be able to reach out to more readers who are already fans of your website or brand for the money they can get.

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II.2. Biti’s expands the market by combining old and new features II.2.1. Biti's cooperates with e-commerce channels: Expanding the market with Haravan: Biti's experienced a technology crisis in 2016, which had a significant impact on business results and online user experience, at a time when the company was launching extremely successful marketing campaigns such as "Di de tro ve" or "Lac Troi" with the newly launched Biti's hunter product line... Customers can't buy products online, but they can't buy goods directly at stores, because the company's sales website at the time had infrastructure problems and frequently crashed, resulting in Customers can't buy goods online, but they don't have goods directly at stores to buy directly. "In a time when any family can buy basic things with just one click, not being able to view and shop for the shoes they prefer online is such a bad consumer experience. Haravan and Biti's collaborated to rebuild the entire online sales system, including an omni-channel sales platform, website, and automatic connection with shipping units, after discussing and coming up with a solution. /logistics, online payment channel, aggregate reports, connect to Biti's ERP system... Biti's completed the system and solution for the online channel in early 2017, with a platform that can handle 15,000 visitors at a time. The haravan team was in charge of everything. Biti's decision was made after the unanticipated business results: that chance relationship had to become a long-term collaboration. From a common and business standpoint, it is not difficult for the two sides to work together and produce great outcomes rapidly. "Biti's has planned ten incredibly successful 9

sales campaigns to date, with online channel sales increasing by more than ten times, expanding five more strategic partners (logistics, payment...), and reducing sales by five times." When there is a professional technical team from haravan to help, order processing time is reduced by 50%, operation time is reduced by 50%, and the speed of developing sales and advertising programs is also exceptionally rapid...." Spread love with Shopee and promote products: When it comes to amazing prices, young people have long made it a habit to look for sales on e-commerce platforms to shop for themselves and their families. For that reason, Biti's Hunter aspires to spread more pleasant things through the most common activities of sales hunters themselves during the present quarantine season and severe epidemic conditions. Launch the "Hunting for sale or Hunting for care" campaign in conjunction with the Shopee platform, encouraging young people to join hands towards the community during the sale season, in collaboration with Biti's Hunter. That brand took a percentage of each successful order, quadrupled the donation, and transformed it into Wellbeing Bags as a consequence. The Ho Chi Minh Communist Youth Union's Central Committee gave these gifts as part of the "Million Bags of An Sinh" campaign to people who are suffering from the pandemic. With the "touching" message to young people: When you're ready to give, Biti's Hunter will join you. People in Ho Chi Minh City and the southern regions are spreading good messages and looking forward to a day when the city is "free of illness" and returns to normal. new. Joining hands to support and share challenges, even with the smallest gestures, becomes 10

more significant and a noble gesture between individuals than it has ever been. Biti's Hunter began a campaign to "touch" young people as a result of this desire. Biti's Hunter and customers don't only hunt sales for themselves; they also hunt "care," converting each transaction into tangible support and contribution for those in need. Biti's on Shopee deducts 5% of the value of all "Hun Sale or Hunt Care" users' orders, which are then pooled into Biti's fund. Biti's Hunter also gives 5%, tripling the value of "care" and cooperating with the Ho Chi Minh Communist Youth Union's Central Committee to transform it into "loving welfare bags." These gift packages will be distributed to persons in need in HCMC. II.2.2. Modern strategies to attract Biti's customers: Biti’s online payment gateway Using online payment service during the purchase and sale of products on the website will not interrupt the payment of customers as well as sellers. Because online payments are made through the Internet, they are not influenced by physical distance or payment interruptions or delays. Online payment, in particular, facilitates trading, purchasing, and selling online, as well as pre-ordering entertainment services, faster and easier than ever before. Businesses will appear more professional in the perspective of customers as a result of improving the customer experience. Biti's has taken advantage of this by establishing an online payment system via their website or e-commerce sites like Shopee, Lazada, and Tiki. Customers can make online payments using ATM cards or e-wallets like Momo and Zalo Pay. 11

E-commerce, in particular, will aid in bridging the gap between Bitis and consumers. Customers used to have to go to Biti's store to buy shoes, but now shopping and payment are seamlessly linked. Customers only need to go to Biti's website or e-commerce sites like Shopee, Lazada, or Tiki of Biti's to choose their favorite product, and with just one click or one touch of the screen, they can easily order items without having to go through complicated payment procedures. Biti’s focuses on "technology" to attract potential youthful clients and increase the market: According to the survey results on Internet use in Vietnam by Vnetwork in February 2020, 68.17 million Vietnamese individuals use the Internet, accounting for 70% of the population and 24% of those who purchased goods online in the previous year. They will continue to employ this trading approach in the future, according to the number. From the above statistical results, Vietnamese people are increasingly preferring online purchasing and placing greater trust in online security measures. Up to 95 % of Vietnamese internet users are between the ages of 15 and 25. Around this period, brands began to focus on the younger generation, sometimes known as Generation Z or Gen Z. Children born between 1996 and 2010 are known as Gen Z, and they are between the ages of 11 and 25. According to the assessment of OC&C Strategy Consultants, Gen Z has grown up with technology, the internet, applications, and social media from an early age. They keep up with social media, engage with pals, and shop online on a regular basis. This generation is also more influenced by celebrities. 12

Not all Vietnamese brands are capable of identifying the best KOLs for their products and developing an efficient communication strategy. Biti's, on the other hand, has chosen Son Tung MTP, a star who is really popular among Vietnamese Gen Z. Biti's and Son Tung MTP's collaboration in the MV "Lac troi...