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POSTGRADUATE DIPLOMA IN INNOVATION AND DESIGN THINKING

In collaboration with

Overview

“

Design can help to improve our lives in the present. Design thinking can help us chart a path into the future.

“

Tim Brown CEO, IDEO

As the world faces a shared challenge unlike any we’ve experienced in the modern era, the trajectory of entire governments and economies is shifting. Though the future of business may be unclear in this challenging moment, one thing is already becoming evident: the complexities of our present moment will drive the next era of innovation. How will you help ensure innovation-led growth within your organization?

As a participant, you’ll gain the tools necessary to integrate the needs of people, the possibilities of technology, and the requirements for business success with design thinking, systematic inventive thinking and strategy that will enable you to build products and services that propel your organization forward while honing your competitive edge.

This nine-month online program from Emeritus—in collaboration with MIT Sloan, Columbia Business School Executive Education & Tuck School of Business at Dartmouth—offers a comprehensive approach that incorporates the latest innovation and design thinking techniques and frameworks that will enable you to identify, analyze, conceptualize, and create solutions that work in the real-world.

Postgraduate Diploma In Innovation And Design Thinking

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Program Faculty Steve Eppinger General Motors Leaders for Global Operations Professor of Management Prof. Steve Eppinger is the Professor of Management Science & Engineering Systems as well as the Co-director for the System Design & Management Program. His research efforts are applied to improving product design and development practices. Conducted within MIT's Center for Innovation in Product Development, his work focuses on organizing complex design processes in order to accelerate industrial practices, and has been applied primarily in the automotive, electronics, aerospace, and equipment industries.

Vijay Govindarajan Coxe Distinguished Professor of Management Vijay Govindarajan, known as VG, is the Coxe Distinguished Professor at Dartmouth's Tuck School of Business and a Marvin Bower Fellow at Harvard Business School. VG–a New York Times and Wall Street Journal best-selling author—is an expert on strategy and innovation. He was the first professor in Residence and Chief Innovation Consultant at General Electric. In the Thinkers50 rankings, VG is rated #1 Indian Management Thinker.

Gita Johar Meyer Feldberg Professor of Business Professor Johar is an influential scholar in the field of consumer psychology who has published several articles and cases on consumer adoptions of new products, on marketing and on advertising. Her expertise in persuasion, marketing and consumer psychology makes her uniquely qualified to lead a program on product development and innovation. She has received her PhD from the NYU Stern School of Business.

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Program Faculty Jacob Goldenberg Professor of Marketing Visiting Professor, Columbia Business School Jacob Goldenberg is a professor of Marketing at the School of Business Administration in the Hebrew University of Jerusalem, and a visiting professor at Columbia Business School and IDC. He received his Ph.D. from the Hebrew University of Jerusalem in a joint program with the School of Business Administration and the Racach Institute of Physics. His research focuses on creativity, new product development, diffusion of innovation, complexity in market dynamics and social networks effects.

Yoni Stern Partner at Systematic Inventive Thinking & SVP of Business Development Adjunct Professor, Columbia Business School Yoni is a Partner at SIT and SVP Business Development. He has pioneered the strategic development of the SIT approach with multinationals helping them achieve breakthrough results while developing an organizational culture of innovation. He is also faculty at Columbia University Business School, teaching “Innovate on Demand” and “Design Your Innovation Blueprint” Executive Education courses. He holds a B.A. Magna Cum Laude in Psychology and Sociology from Yeshiva University in New York, and an M.A. Magna Cum Laude in Social-Industrial/Organizational Psychology from Bar Ilan University in Israel.

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Course Leaders Jenny Buck Course Leader, Emeritus Jenny Buck has taught at Stanford University and the University of Pennsylvania in design thinking and product design. She worked in the 1990’s for the product design firms IDEO and Frogdesign, and later did a deep dive into neuroscience in the early 2000’s as the field was shining new light on understanding human interactions with the manmade world. Jenny holds a bachelor of Mechanical Engineering from Duke University and a Masters in Engineering with a concentration in product design from Stanford University.

Eli Itin Course Leader, Emeritus Eli Itin is Founder and Senior Innovation Consultant at Northern Star Innovation, a boutique consultancy specializing in the creation and management of organizational innovation. Eli advises managers and innovators on creating internal organizational innovation (intrapreneurship) via best practice innovation tools and methodologies, and manages the end-to-end ideation process (Challenge to Idea to Prototype). Eli has an MBA (Innovation & Entrepreneurship) from the IDC, Herzliya, as well as degrees in Law and Commerce from UNSW, Sydney, Australia.

Industry Experts In addition to course leaders, industry experts focusing on innovation and product development share their knowledge and experience through periodic guest lectures.

*

Course Leaders are subject to change

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Program Highlights As a participant, you'll discover new tools and templates for idea generation and product development, and learn how to overcome barriers to creativity. You will also gain valuable insights from industry leaders through relevant case studies and examples that have been woven in to illustrate how companies are successfully applying design thinking principles within their organizations to create the future.

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1. MIT’s Approach to Design Thinking Design thinking is a creative and systematic approach to problem-solving by placing the user at the center of the experience. It enables organizations to ideate better, develop new approaches to innovation, fabricate insights and concepts; and ultimately helps meet customers’ needs more effectively.

Submit ideas

1

Presentation & Wrap-up

Join a team

7&8

2

Work on capstone

Real

6

3

Consider DFE

Apply creativity, develop solutions

Consider financials

Attribute Dependency

4 Consider user service experience

2. Breakthrough Innovation through Systematic Inventive Thinking Unification

Systematic Inventive Thinking

Division

Win

Worth

5

Subtraction

Identify user needs

Breakthrough Innovation explores the Systematic Inventive Thinking approach. The approach focuses on the notion that function follows form, where the likely success and production viability is evaluated after visualizing the improved

Multiplication

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Forget the Past

3. Strategy is Innovation Strategy is Innovation is developed based on Prof. Vijay Govindarajan’s framework for Leading Innovation using the 3 Box Solution Model.

Let go of the values and practices that fuel the current business but fail the new on

Manage the Present Optimize the current business

Create the Future Invent a new business or business model

200

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VIDEO LECTURES

INDUSTRIAL EXAMPLES

24

15

ASSIGNMENTS

DISCUSSIONS

20 LIVE ONLINE TEACHING SESSIONS

Postgraduate Diploma In Innovation And Design Thinking

1 CAPSTONE PROJECT

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Syllabus Module 1

INNOVATION OF PRODUCTS AND SERVICES: MIT’S APPROACH TO DESIGN THINKING • Design Thinking Skills • Identifying Customer Needs • Applied Creativity • Design of Services • Financial Analysis • Environmental Sustainability INDUSTRY EXAMPLES

How Nest developed the automatic learning program for their thermostat to eliminate the need for user intervention.

How AirBnB disrupted the conventional hospitality industry.

How Apple solutions to customers for product usage.

What makes IDEO’s process so robust, reliable, and systematic in dealing with challenges?

How Volvo designed concept cars specific to customer demands and needs.

What strategies did Nespresso use to increase cash flow from two business streams: machines and coffee?

Module 2

BREAKTHROUGH INNOVATION THROUGH SYSTEMATIC INVENTIVE THINKING • Introduction to Creativity and Closed World Innovation • Changing Your Mindset: An Introduction to Fixedness • Tools for Generating Innovative Ideas • Researching Creative Ideas to Turn Patterns Into Tools and Using the Function Follows Form Approach • Using the Subtraction Template • Using the Division Template • Using the Multiplication Template

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Syllabus • Using the Task Unification Template • Using the Attribute Dependency Template INDUSTRY EXAMPLES

How did the Walkman use the subtraction technique to make itself more compact and user-friendly?

How Ratan Tata got inspired to develop the world’s cheapest car, Tata Nano.

What did Rubbermaid to do eliminate the component of an instruction sheet, yet make constructing boxes easier for customers?

Southwest Airlines solved the problem of delayed take-offs by subtracting the seat assignment.

What creative techniques did Apple use to convert the regular IPod to the IPod Shuffle and the IPod Touch?

How Johnson and Johnson took an interesting piece of technological IP and translated it into a top medical innovation

Module 3

STRATEGY IS INNOVATION: HOW THE LEADERS OF TOMORROW CREATE THE FUTURE • Strategy is Innovation • Strategic Intent and Core Competencies • Box 3 Ideation • Innovation Execution INDUSTRY EXAMPLES

How Honda uses a special methodology to ensure their engineers learn to work together in an integrated, synergistic way.

How GE Healthcare used the Box 3 innovation to target non-consumers for their low cost ECG machine.

How New York Times Digital was introduced as a Box 3 innovation.

How IBM went against all odds and decided to use ordinary commodity chips to create an effective microprocessor.

How Narayana Hrudayalaya became Asia's largest cardiac care center.

Module 4

CAPSTONE PROJECT

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Certificate Upon successful completion of the program, participants will be awarded a verified digital diploma by Emeritus Institute of Management, in collaboration with MIT Sloan, Columbia Business School Executive Education & Tuck School of Business at Dartmouth.

EMERITUS INSTITUTE OF MANAGEMENT HEREBY CERTIFIES THAT

YOUR NAME HAS ATTENDED AND SUCCESSFULLY COMPLETED THE

POSTGRADUATE DIPLOMA IN INNOVATION AND DESIGN THINKING 2020-2021

Bob Halperin Academic Director EMERITUS

Ashley Chiampo Learning Director EMERITUS

In collaboration with:

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Participant Profile WHAT WE ARE LOOKING FOR Our participants demonstrate the following qualities: Leadership initiative - going beyond their defined scope of work An ability to “make things happen”; strong execution skills A visionary with desire to shape the future Multicultural experience and sensitivity Ambitious and passionate learner At least three years of professional experience

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Application Requirements Applicants will be required to: Submit a completed Application Form Submit a current resume Submit proof of diploma/degree in any field of study (highest qualification should be submitted) Are at least 21 years old on or before start of the program

ENGLISH LANGUAGE PROFICIENCY REQUIREMENT All candidates who have received their bachelor’s or other degree or diploma from an education institution where English is NOT the primary language of instruction are required to demonstrate English language proficiency through ANY ONE of the following methods Obtain a TOEFL minimum score of 550 for the paper based test or its equivalent Obtain an IELTS minimum score of 6.0 Obtain a Pearson Versant Test minimum score of 59 Obtain a Certificate of Completion for a Certificate course offered by Emeritus Submit a document which shows that the candidate has, for the last 24 months or more, worked in ANY ONE of these countries: Antigua and Barbuda, Australia, The Bahamas, Barbados, Belize, Canada, Dominica, Grenada, Guyana, India, Ireland, Jamaica, New Zealand, Singapore, South Africa, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Trinidad and Tobago, United Kingdom, United States of America

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Payment Details PROGRAM FEES USD 3,000 (payable in 2 equal installments) Application Fee: (Non-Refundable) USD 50 Note: Singapore residents who wish to enroll for this course will be charged GST.

DURATION 9 Months, Online

APPLICATION DEADLINE 16 June 2020

PROGRAM COMMENCES 18 June 2020

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Benefits to The Learner

Deepen Your Intellectual Capital World-class curriculum & teaching by faculty from MIT Sloan and Columbia Business School Executive Education and Tuck School of Business at Dartmouth

Manage Your Brand Capital A global business education on your resume Top 10 percent of the class receive their diploma as “Emeritus Scholars”

Peer-to-peer interaction Learning Circles, virtual classroom discussions, and project reviews Selective entrance criterion ensures you learn with the best

Enhance Your Social Capital Make new, life-long connections with experienced business people from a wide variety of cultures, industries and backgrounds Inclusion in the Emeritus Network

Enhance Your Career Capital Learn while you earn Get noticed. Get ahead. Understand how to manage your career and personal brand

Invitations to Emeritus Network events globally including career panels, CXO speaker series, and industry interactions

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EMERITUS Network On successful completion of this program, join a community of learners on the Emeritus Network. The Emeritus Network is your platform to connect to a global network of individuals. Benefits of the Emeritus Network include:

Tuition assistance Global network that includes over 400 CEOs, presidents, vice presidents, directors, founders, and managing directors Invitations to global events Start-up Corner to help connect, collaborate, raise capital, invest, or identify talent Extended course access Access to Emeritus groups

50,000+ PARTICIPANTS

160+ COUNTRIES

Postgraduate Diploma In Innovation And Design Thinking

70+ PROGRAMS

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Contact Us CONNECT WITH A PROGRAM ADVISOR Asia Pacific: [email protected] Europe, Middle East & Africa: [email protected] North America & South America: [email protected]

FOR CORPORATE QUERIES E-mail: [email protected]

VISIT US Emeritus 78 Shenton Way, #20-02 Singapore - 079120 Call +65 68714051

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www.emeritus.org

Schedule a call with a Program Advisor to learn how this course can help you SCHEDULE A CALL

Apply for the program here APPLY NOW

E-mail: [email protected] Call: +1 315 871 0015 We attempt to respond to queries in 24 hours or less. However, over weekends and holidays, our responses may take up to 72 hours. © Copyright 2020 Emeritus. All Rights Reserved. Emeritus | Council for Private Registration No. 201510637C | Period: 29 March 2018 — 28 March 2022...