Building Your Brand worksheet PDF

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BusAd 203 Branding and Elevator Pitch Activity Name(s): ____Matthew Sterrett_____

Building Your Brand A personal brand is ‘how you show up in the world’. What are you best known for? How do others perceive you? It is important to strategically create your brand rather than have others decide it for you. This activity will help you begin to design your personal brand to help you articulate what you need others to know about you. 1. 2. 3. 4. 5.

Begin by listing your Top 5 CliftonStrengths in column one. In column two, choose an adjective/keyword from your strengths report that accurately describes you or that you want to be known for. In column three, brainstorm 2-3 other words/phrases that communicate the same meaning (TIP: try using a thesaurus or look up synonyms for assistance. In column 4, write down an example of a time when you have demonstrated the keywords you have written down. In the last column, develop a quick phrase that can be communicated in fewer than 5 seconds that you could use in introducing yourself as part of your elevator pitch.

CliftonStrength

Choose one adjective/keyword from your CliftonStrengths report that accurately describes this strength for you

List 2-3 other words/phrases that mean the same thing as the adjective or keyword used in column 2

Describe a time when you have demonstrated this strength

FINAL PRODUCT How would you articulate this strength in a networking event/elevator pitch?

1. Strategic

Creative

Diplomatic, planned

Whenever I play chess with my dad, I always think about how I’m gonna make my next move.

I would use it to make sure I have a plan that’s short but convincing

2. Arranger

Flexible

Coordinator, Designer

3. Individualization

Pair

Connect, outgoing

4. Self-Assurance

Confident

inner strength, positive selfimage

When I was making my cheat sheet for my Statistics exam, I thought about where each portion of my notes would go. I had a project to work on with a number of partners, so I suggested how everyone can be helpful in order to accomplish it Whenever I go to take a test, I always make sure I believe I’m capable of passing it.

I would use it to arrange a meeting with someone at the best time possible if he/she are sold on me. I can use it to work with anyone new I meet by giving them my contact info and figuring out what we can do once it gets farther from there. I would use my self-assurance by going into any presentation I give believing I can sell myself.

5. Focus

Prioritize

Target, center

I know I have to know the material for my classes, so whenever I study, I make sure

I would use my focus by making sure I know what I’m doing and saying when I want to engage with

I’m paying attention with little to no distractions.

an employer.

Creating Your Brand Promise Reflect on and answer the following questions to get you started: ● What have you done lately to stand out? I handed some resumes to employers at the career fair, letting them know I’m willing to handle anything they throw at me. ● What would colleagues/peers say about you? They would most likely say that I’m Bold, confident, and fearless. ● What do you want to be famous or best known for? I’d like to be famous for putting on a good performance for any kind of audition.

Developing Your Pitch Fill in the blanks to help you begin crafting a professional introduction pitch

Hi, I am Matthew Sterrett, a sophomore at Iowa State. Currently I am enrolled in school where (NAME) (JOB TITLE/DEGREE PROGRAM) I focus and work hard in order to earn my Bachelors Degree. What I enjoy doing most in my role is making sure I apply myself to do the best I can. (SKILL/COMPETENCY) (TASK/SKILL) If I were to work for you, what would be in store for me? (ASK SOME LEADING QUESTION)

Sharing Your Brand How can you adapt the above pitch for the following situations? ● Attending a Career Fair I can ask employers what the job consists of and requires. ● Attending a networking event I can present while making myself look confident and buyable.

● Attending a new meeting

I’d make sure to focus so I can know what’s being discussed. ● Connecting with professionals online (email or LinkedIn request) I’d make sure to be responsive and active like I’m facing them face to face....