Building Your Company\'s Vision - Collins-Porras PDF

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Running Head: BUILDING YOUR COMPANY'S VISION - COLLINS-PORRAS

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1. What do you understand by the vision of an organization? Answer - The vision of the organization means its values and view of what’s the organization purpose. It does not mean that the companies won't adapt to the change in fact, how they embrace it. The dynamic of preserving the core while stimulating progress is the reason why most of the companies are thriving these days. A well-conceived vision consists of two major components: core ideology and envisioned future (Collins J. C. & Porras J. I., 1996, para 3). 2. How are core ideology, core values, and core purpose related? Answer - Core Ideology - holds an organization together. It defines the main structure of the organization and serves as a source of guidance and inspiration. Core values are the primary and constant beliefs of an organization. Core Values of the organization define what the organization is built upon. Core purpose means the reason of existence for the organization. It doesn't just describe the organization's output or target customers; it captures the soul of the organization (Collins & Porras, 1996, para 17). All of this relates together while building a new organization from the start. The ideology should be clear. One cannot just create a core ideology for the company they have to discover it (Collins & Porras, 1996). A company needs to have a set of values and purpose not only for workers but also for the customers. 3. Choose an organization and describe its vision and core ideology. Answer - I work at KFC, and our vision is to have passion for food and serve it with pride. At KFC, we treat every customer like our friend with a big smile. The ideology behind KFC is that every guest should leave happy when they leave. 4. Discuss two components of an envisioned future. Answer - It consists of two parts: a 10-to-30-year audacious goal plus vivid descriptions of what it will be like to achieve the goal (Collins & Porras, 1996, para 39). It means the willingness of a company to make a future goal or a target, which, according to me, is brilliant as it keeps the employees motivated towards the work. BHAG (Big, Hairy,

Running Head: BUILDING YOUR COMPANY'S VISION - COLLINS-PORRAS

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Audacious Goals) is a clear goal to be achieved by the company. Envisioned future also needs a vivid description. A vivid description is an image which the employee carries in their head. 5. What do the authors mean by the acronym BHAG? Explain in detail your understanding of what a BHAG is, and why it's important for companies to think about this concept. Answer - A BHAG is a clearly articulated goal (Collins & Porras, 1996, para 44). The authors explain BHAG as a mountain to be climbed, once you have reached to the top, its time to move to another mountain (Collins & Porras, 1996). According to my opinion, BHAG is a goal which can be achieved by a company, and it can keep the employees motivated towards work. It is imperative to keep up to date with other organizations. One should keep moving. A company should make another BHAG once they have reached the peak of the mountain. The most important reason for a company to think about BHAG is because it helps in keeping the organization alive, with a clear vision of a company goal.

References

Running Head: BUILDING YOUR COMPANY'S VISION - COLLINS-PORRAS

Collins J. C., Porras J. I. 1996. Building your company's vision. Harvard Business Review, 74(5): 65–77. Google Scholar

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