Business Lessons from a Radical Industrialist PDF

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MD Ali Asker Towhid ID: 101205631 Prof: Maurizio Dodaro

Business Lessons from a Radical Industrialist 1.

Questions: a. Given Ray Anderson’s biographical and corporate profile, would you consider Ray Anderson a likely agent of sustainability? Explain why or why not. - Considering Ray Anderson’s biographical and corporate profile I can say that he is a likely agent of sustainability. On many reports and magazines, he got recognized for his effort in Environment. Some of these are: o Time Magazine – “Hero of Environment” o U.S. News and World Report – “American’s Greenest CEO” o Fortune Magazine – “100 Best Companies to Work For” b. What was the immediate cause that turned him to sustainability? - Paul Hawken's book “The Ecology of Commerce”. c. What drives and sustains his pursuit of this goal? - Ray Anderson fully acknowledged that he hadn't given a thought to the environment in the 20 years before his epiphany and that drives and sustain his pursuit of this goal.

2.

Identify 3 assumptions Anderson had about running his company prior to shift interface to a sustainable model and 3 assumptions after the shift to sustainability. -

3.

Questions: a. Conventional Wisdom claims that we must choose between the economy and the environment; in other words, we either preserve the economy or destroy the environment, or we preserve the environment and destroy the economy. Outline Anderson’s argument that refutes this conventional wisdom. b. Which fallacy does this conventional wisdom represent? - The Conventional Wisdom represent the fallacy of False dilemma. c. Present Anderson’s argument as a formula. a+b+c+d=x -

4.

Anderson argues that the new sustainable model for business and manufacturing should mimic a specific process. Identity the process. - Natural Steps...