BUSINESS PLAN ENT300 PDF

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FUNDAMENTALS OF ENTREPRENEURSHIP ENT300 BUSINESS PROPOSAL

POPCORN BAR BOOM ENTERPRISE NO. 1 JALAN BUNGA TERATAI 1/2 SEKSYEN 1, TAMAN KRISTAL 40 000 SHAH ALAM SELANGOR, DARUL EHSAN. FACULTY OF BUSINESS ADMINISTRATION DIPLOMA IN IVESTMENT ANALYSIS JBA111 4E PREPARED BY FATIN HANISAH BINTI ZULKIFLI 2018640618 PREPARED FOR MADAM ROHA BINTI MOHAMED NOAH SUBMISSION DATE 1st JULY 2020

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SUBMISSION LETTER POPCORN BAR BOOM ENTERPRISE (JBA1144E) Diploma in Investment Analysis, Faculty of Business and Administration, Universiti Teknologi Mara Johor, 85000 Segamat, Johor Darul Takzim.

Madam Roha Binti Mohamed Noah Lecturer of Fundamental Of Entrepreneurship Faculty Of Business Management Universiti Teknologi Mara Johor, 85000 Segamat, Johor Darul Takzim. Dear Madam, SUBMISSION OF BUSINESS PLAN PROPOSAL (ENT300) Refer to above mentioned, me POPCORN BAR BOOM hereby has completed my ENT300 report business plan as part of the requirement. 2)

This business plan focusing on producing popcorn bar. This popcorn bar is very unique

and it is still new in the Malaysia. Therefore, here am I would like to introduce to Malaysian the popcorn bar that is very unique and delicious to eat .

3)

I have put my best commitment to complete this project according to the guidelines and

requirement. I will take the responsibility with the risk and looping for this project for improvement.

I am sincerely hope that this business plan meets the intended requirements and any mistakes or discrepancies are somehow due to my faults. I am fully appreciating any comments or remarks on my project so that I can improve myself and the business plan as well.

Thank you. General Manager of POPCORN BAR BOOM ENTERPRISE, Fatin Hanisah Binti Zulkifli.

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TABLE OF CONTENTS SUBMISSION LETTER ............................................................................................................................ii EXECUTIVE SUMMARY......................................................................................................................... 1 1.0 BUSINESS PROFILE........................................................................................................................ 2 1.1 Business Background ....................................................................................................................... 2 1.2 Business Logo/Motto ......................................................................................................................... 3 1.3 Business Vision .................................................................................................................................. 3 1.4 Business Mission ............................................................................................................................... 3 1.5 Business Objective ............................................................................................................................ 4 2.0 ADMINISTRATIVE PLAN ................................................................................................................. 5 2.1 Owner Background ............................................................................................................................ 5 2.2 Organization Chart............................................................................................................................. 5 2.3 Manpower Planning ........................................................................................................................... 6 2.4 Schedule of Tasks and Responsibilities......................................................................................... 6 2.5 Schedule of Remuneration ............................................................................................................... 7 2.6 List of Office Equipment.................................................................................................................... 7 2.7 Administration Budget ....................................................................................................................... 8 3.0 MARKETING PLAN ........................................................................................................................... 9 3.1 Customers........................................................................................................................................... 9 3.2 Competition and Competitive Edges ............................................................................................ 10 3.3 Market Size ....................................................................................................................................... 11 3.4 Market Share .................................................................................................................................... 11 3.5 Sales Forecast ................................................................................................................................. 12 3.6 Marketing Strategies ....................................................................................................................... 13 3.7 Marketing Budget ............................................................................................................................. 16 4.0 PRODUCTION PLAN...................................................................................................................... 17 4.1 Production Process ......................................................................................................................... 17 4.2 Production Planning ........................................................................................................................ 18 4.3 Material Requirements .................................................................................................................... 18 4.4 Purchase Forecast........................................................................................................................... 19 4.5 Machine and Equipment ................................................................................................................. 19 4.6 Overhead Cost ................................................................................................................................. 20 4.7 Project Implemental Schedule ....................................................................................................... 20 4.8 Production Budget ........................................................................................................................... 20 5.0 FINANCIAL PLAN............................................................................................................................ 21 5.1 Start-Up Cost .................................................................................................................................... 22

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5.2 Working Capital ................................................................................................................................ 23 5.3 Cash Flow Statement ...................................................................................................................... 24 5.4 Statement of Financial Position (Balance Sheet) ....................................................................... 26 5.5 Statement of Profit or Loss (Income Statement) ......................................................................... 27 6.0 CONCLUSION ................................................................................................................................. 28 7.0 REFERENCES ................................................................................................................................. 29 8.0 APPENDICES .................................................................................................................................. 30

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EXECUTIVE SUMMARY My main project is locating at Taman Kristal,Shah Alam Selangor,Darul Ehsan. I am inspired to do this project is because it is a rare product and is not well known in Malaysia, however they have a very good benefit and good for Malaysian. I am targeting to any company who are using my product as a base of their product. Snacks like popcorn will never be far apart with our life, due to its benefits and some of them act as a anergize and give a good combination for our body and strengt naturally because of the sweetness itself. Many company nowadays trying to develop their product base on popcorn. There are few organization or company that involving in this study. It tells me the background of the organization or company, experience, problem arises, and etc. My business consists of a person who hold a position of General Manager and Administrative manager, one person for a position of Operating manager and Marketing manager and the one person is Financial manager. In this business plan we provide an administrative plan, marketing plan, financial plan, and also operational plan for my used of targeted customer. By having business plan also I can estimate the profit can I achieve for the current year and also I can calculate the company performance in the future whether the profit gain will increase smoothly every year or not. Besides that, I also want to provide the business vision and mission also my objective and expectations about my business. By having all these goals, the entrepreneur will always stay in line to make sure the business vision and mission will achieve.

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1.0 BUSINESS PROFILE 1.0.1 Name of the Business Popcorn Bar Boom 1.0.2 Nature of Business Sole Proprietorship 1.0.3 Industry Profile Food and Beverages industry 1.0.4 Location of the business Lot 34A, Jalan Bunga Teratai, 40000 Shah Alam, Selangor 1.0.5 Date of business commencement 1st January 2019 1.0.6 Factor in selecting the proposed business Me, Popcorn Bar Boom want to introduce an unknown but interesting snack to Malaysian by cultivate, process and commercialize popcorn bar snacks and product. Most popcorn are provided with big portion. But, not Popcorn Bar Boom. Popcorn Bar Boom can bring everyway and easy to eat. Also, known as Popcorn Bar pocket that the popcorn bar can also keep in the pocket like in trousers or shirt and etc.

1.1 BUSINESS BACKGROUND Name of the Company

Popcorn Bar Boom Enterprise

Business Address

Lot 34A, Jalan Bunga Teratai, 40000 Shah Alam, Selangor

Correspondence Address

Lot 34A, Jalan Bunga Teratai, 40000 Shah Alam, Selangor

Business Hour

8.00 a.m. – 5.00 p.m.

E- mail

[email protected]

Telephone Number

+60355233701

Fax Number

+60355233708

Form of Business

Food and Beverages

Main Activity

Selling popcorn bar

Date of Commencement

1st January 2019

Date of Registration

3rd May 2018

Registration Number

93867- P

Name of Bank

Agro Bank

Bank Account Number

47021008397500000

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1.2 BUSINESS LOGO/MOTTO

Logo and Motto

1.2.1

Logo

The background of our logo is the popcorn bar. The colour chosen for this logo is yellow and chocolate which mean rich with sweetness. The word “ Popcorn Bar Boom” is the name of our company.

1.2.2

Motto

‘YOUR SATISFACTION IS OUR HAPPINES’

1.3 BUSINESS VISION

To be the leading and respectable food and beverages company in Malaysia that provide sustainable quality products and services of Popcorn Bar.

1.4 BUSINESS MISSION •

To provide high quality products of Popcorn Bar to the customer.

•

To provide professional consultation and services to the customer with passion and dedication.

•

To maximize profit and ensure that our shareholders get optimum returns for their investment.

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1.5 BUSINESS OBJECTIVE A business plan is document, whereas planning is the process of preparing a course of action to achieve objective.

•

Deploy new graphics of the popcorn bar on the website to create exposure.

•

Implement additional social media into the current business as needed.

•

Become as the Best New Popcorn Bar product in the Malaysia.

•

Improving the customer satisfaction through the good quality of products.

•

Turn in profits from the first year of operations.

•

The creation of unique, innovative and great products that will differentiate Popcorn bar

•

10 new outlets in next five years in another city in Malaysia.

•

To exceed 5 million in annual sales by the third year of plan implementation.

Boom from others.

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2.0 ADMINISTRATIVE PLAN To start a business, administration plan is one of the most crucial element that need to be done. This is to make sure that the business that I will open will operate smoothly and efficiently. The growth, survival and performance of the business is depending on the managerial skills and capabilities. Administration function such as planning, controlling, organizing and leading the company should be taken by all of the managers in administration. The purpose of administration plan includes setting the employees salaries, protecting employees, welfare compensation and fringe benefits, recruiting and also provide the furniture and fittings in the main office so that the managers will do their work in a comfortable working environment.

2.1 OWNER BACKGROUND Fatin Hanisah binti Zulkifli 000229-10-0238 No.3 jalan Bunga Tanjong 2/16, Seksyen 2,Shah Alam [email protected] 016-446-2902 29th February 2000 20 years old Single Diploma Financing, budgeting and analyzing financial statement with financial skills. She has technical applications such as data analysis as well as problem-solving Executive at Starbuck

NAME OF THE OWNER IDENTITY CARD NUMBER ADDRESS EMAIL ADDRESS TELEPHONE NUMBER DATE OF BIRTH AGE MARITAL STATUS ACADEMIC QUALIFICATIONS SKILLS

EXPERIENCE

2.2 ORGANIZATION CHART

FATIN HANISAH BINTI ZULKIFLI General Manager and Marketing manager

NURUL FAQIHAH BINTI ZULHILMI

NURUL AISYAH BINTI AHMAD FAUZI

Financial and Administrative Manager

Production Manager

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2.3 MAINPOWER PLANNING

Position

Number of Staff

General and Marketing Manager Financial and Administrative Manager Operation Manager Total

1 1 1 3

2.4 SCHEDULE OF TASKS AND RESPONSIBILITIES Position

Main Tasks

General Manager And

General manager:

Marketing Manager

General Manager of administration is responsible to observe the workers in the business. A major part is involving leading and directing people on handling event. GM also gives everyone to talk freely about any issues and ensure the workers is doing their job efficiently and effectively. Marketing Manager: Marketing Manager is responsible to look out at the marketing department which involve the marketing of the business. All those includes, identifying potential clients, developing marketing plan align with the business’s strategy.

Financial Manager And

Financial Manager:

Administrative Manager

Financial Manager is responsible in handling financial of the business includes all the financial reports, investment activities, and develop strategies for the long-term financing of the business. He plays the main role in advising the top manager in maximizing the profit of the company. Administrative Manager: Support operations by supervise staff including planning, organizing, and implementing the administrative systems.

Operation Manager

Operation Manager: Operation Manager is observing the quality of the production of goods. It is his responsibilities to ensure that the service is run smoothly and produce in time, in line with their planning.

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2.5 SCHEDULE OF REMUNERATION Position

Salary (RM)

EPF (RM)

PAI (RM)

SOCSO (RM)

EIS (RM)

Total (RM)

General Manager and Marketing Manager Financial And Administration Manager Operation Manager

2,500

325

500

43.75

9.80

3,378.55

2,500

325

500

43.75

9.80

3,378.55

2,500

325

500

43.75

9.80

3,378.55 10,135.65

TOTAL

2.6 LIST OF OFFCE EQUIPMENT Table 2.6.1 List of Office Furnitures and Fittings Item Quantity Chair Office table Meeting table First Aid Box Multi-porpose cabinet Computer Broom set Duster Punch and machine Whiteboard Dustbin Paper Tray Fire Extinguisher Air conditioner Multi-function printer/fax Telephone TOTAL

5 3 1 1 1 2 2 2 1 1 2 3 2 2 1 1

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Price/per Unit (RM) 80 150 180 35 210 1099 10 5 125 36 7 19 120 800 300 150

Total (RM) 400 450 180 70 210 2,198 20 10 125 36 14 57 240 1,600 300 150 6,060

Table 2.6.2 List of Office Supplies Item A4 paper Refill printer ink Pen Puncher Stapler Staples Punch card paper Ring files Marker Scissor Ruler Stamp Sellotape Glue Calculator TOTAL

Quantity

Price/per Unit (RM)

20 7 5 dozen 2 2 20 rolls 10 5 2 dozen 3 1 dozen 3 1 dozen 3 3

17 45 6.90 3.50 3.50 5 13 3.50 6.50 3 2 7 3.50 4.50 10

Total (RM) 340 315 34.50 7 7 100 130 17.50 13 9 2 21 3.50 13.50 30 1,043

2.7 ADMINISTRATION BUDGET Administration Expenditures Fixed Assets/Capital Expenditures Office Equipment Building (Rental) Total Working Capital/Monthly Expenditures Salaries Utilities Total Other Expenditures Business Registration with SSM Business License with local authority Office supplies Total Pre-Operations Business registration (name search – one off) Deposit for rent (2 months) Deposit for water & electricity (to landlord) Total TOTAL

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RM

RM

6,060 3,000 9,060 3,378.5 300 3,678.55 70.00 1,500 1,043 2,613 30.00 1,500 1,000 2,530 17,881.55

3.0 MARKETING PLAN Marketing can be defined as satisfying needs and wants through an exchange process. Marketing plan helps to evaluate market acceptance, develop strategies to market products or services of the business, identify required resources to execute the marketing strategy and estimate marketing financial requirement.

Every company must know and states their marketing plan before they wish to start their business. To increase the quality, we must study the strength and weakness of the competitors that have been exist around us and services that has provided must be taken seriously.

As a start-up company, marketing plan is very important part that we should focus to make sure we will not face a lot of problems in our business. Yet, it is important to make sure we can achieve the number of target market and also the number of sale forecast.

3.1 CUSTOMERS Customers are bifurcate according to their product usage and to which kind of customer they can sell their product. The segments are dividing into four such as demographic like age, gender, geographic, and psychographic.

The customer that will purchase 'Popcorn Bar Boom' 5%

1%

2%

15%

4%

35%

39%

...