ENT300 - Business PLAN Format March 2021 PDF

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Summary

FACULTY OF ARCHITECTURE, PLANNING AND SURVEYINGDIPLOMA IN ESTATE MANAGEMENT (AP115)FUNDAMENTALS OF ENTREPRENEURSHIPENT 300CRAVING CREPE CAFEPREPARED BY:NAME STUDENT NO. CLASS/GROUPMUHAMMAD HAZIM BIN JAFRI 2019222398AAP1154CMUHAMMAD DANIEL LUKMAN BINJAMIRUN @ JOHAR ARIFFIN2019806256NAUFAL ISKANDAR BI...

Description

FACULTY OF ARCHITECTURE, PLANNING AND SURVEYING DIPLOMA IN ESTATE MANAGEMENT (AP115)

FUNDAMENTALS OF ENTREPRENEURSHIP ENT 300

CRAVING CREPE CAFE PREPARED BY: NAME

STUDENT NO.

MUHAMMAD HAZIM BIN JAFRI

2019222398

MUHAMMAD DANIEL LUKMAN BIN JAMIRUN @ JOHAR ARIFFIN

2019806256

NAUFAL ISKANDAR BIN MOHD RAZIFNIZAM ARIF FARHAN BIN ARIFIN

CLASS/GROUP

AAP1154C 2019222212 2019259338

PREPARED FOR: PUAN ZAKIAH MOHAMED FACULTY OF BUSINESS MANAGEMENTSUBMISSION DATE: (5 – 9 JULY 2021)

ACKNOWLEDGEMENT

In the name of Allah, the Most Gracious and the Most Merciful. Alhamdulillah, we are most thankful to Allah S.W.T for the completion of this Business Plan project. First and foremost, we would like to take this opportunity to thank our beloved lecturer of Fundamentals of Entrepreneurship (ENT 300), Pn. Zakiah Mohamed for her assistance, advice, persistence and most importantly, he has given constructive motivation to complete this project. In addition, we are pleased to express our deepest gratitude and special thanks to all those who have internally and externally inspired and encouraged us to complete this project, specifically to our parents, family, friends, and colleagues, for the endless support. They have provided us with the best support by supplying us with valuable knowledge. Without them, we would not have been able to finish this business venture. Through all the challenges for completing this business plan, we tend to become more professional and mature in working with issues that arise during our study. This business plan includes organization, promotion, service, financial and learning plan and all other details required by a new entrepreneur as a reference to open this business. Finally, we are incredibly thankful to those who engaged in this project a sit would not have been possible to create the project before the due date without their inspiration and useful suggestion.

TABLE OF CONTENTS NO.

CONTENT EXECUTIVE SUMMARY

1.0

PAGE 1–2

BUSINESS DESCRIPTIONS 1.1 Name of Business

2–3

1.2 Factors in Selecting the Proposed Business 2.0

COMPANY BACKGROUND

3.0

COMPANY LOGO/MOTTO

3

3.1 Logo Description/Motto

4

3.2 Vision

4

3.3 Mission

4

3.4 Owner Description

5–8

3.5 Product/Service Description

9 – 10

4.0

ORGANIZATIONAL/ADMINISTRATION PLAN

10 – 13

5.0

MARKETING PLAN

13 – 16

6.0

OPERATION PLAN

17 – 19

7.0

FINANCIAL PLAN

20 – 21

8.0

BUSINESS MODEL CANVAS (BMC)

22

9.0

CONCLUSION

23

10.0

REFERENCES

24

11.0

APPENDICES

25 – 42

EXECUTIVE SUMMARY Craving Crepe Cafe is a form of business based on partnership which selling 8 different variants of crepe that will catch attention of dessert fans. This idea was taken by our company to fulfill the market and taking advantage from the situation such as Movement control order in Malaysia. Basically, Craving Crepe Cafe provide 8 different flavor of crepe which is Vanilla Latte, Cadbury Black Forest, Strawberry Cheese, Tiramisu, Red Velvet, Kinder Bueno, Oreo and blueberry flavor. Therefore, our business took a risk to launch the new flavor of crepe that never been sale before that make our business unique and different from the others competitor. Usually, these crepe products are only sold in online platform and on certain stores such as night market. But our stores prioritize this crepe product and served this product in café style which giving us big advantage to get attention from all the dessert and non dessert fan around Malaysia.

Our business has potential to growth faster with our target market, which is among the teenagers, This is because of the habit of teenagers who likely to eat something new. To be precise. The premise of our business located near to the universities. This giving us huge advantage because teens are even more prone to investing in and consuming sweet food during the day. Our premises are arranged in a cafe style that provides comfortable tables and chairs to our customers, this will attract teenagers to come before and after class to have a chill and relaxing while enjoying the uniqueness of our crepe products. Our business also focusing on family, we provide the best service to serve and solve any problems within our range of knowledgeable. Craving Crepe Cafe also accepting any big order for any event, for example is for the birthday party.

For the financial features, our business initial capital is RM 500,000 with own contribution of our partnership which is RM 20,000 per person that consist of 4 persons. The sales forecast to be expected on year 2022 is RM 507,500. Furthermore, our cash inflow collection of Craving Crepe Cafe on basis term of year 2022 is at RM 617,315.30 while our cash outflow was RM 503,366.80 after minus the cash outflow from cash inflow was RM 113,948.50 that will be our profit for year 2022. Basically, Craving Crepe Cafe getting a good return on investment. Our management team that formed from 4 people is talented and has a big knowledgeable about business, marketing and

1

financial project, we only choose the best partner to form with to get the better results of our investment in this business.

Craving Crepe Cafe is a legal form of operation to be consider. Our current location of business to be expect is at 29, Jalan Plumbum R7/R, Seksyen 7, 40000 Shah Alam, Selangor which is the strategic place for our business which is crepe due to near to main road and education center such as universities. We believe that Craving Crepe Cafe has a big market potential due to percentage of dessert lover across Malaysia. Our business is strictly adapting the use of high quality and germ -free materials by always wearing gloves when serving our product. After conducting test marketing for our product, we believe that there are many of teenagers out there that would like to try and taste our variants crepe that rich of sweetness and natural flavor. Basically, not only in Malaysia but all the teenagers worldwide also like to eat sweet food such as Crepe.

1.0 BUSINESS DESCRIPTIONS

1.1 Name of the company Craving Crepe Cafe. The reason why we choose that name is because it is inspired by our company name, which is Craving Crepe, which is everyone that eat our crepe will be craving to eat it more and more. Due to the variety of flavor, it will make everyone will craving to eat more than one flavor.

1.2 Factors in selecting the proposed business The factors we choose this proposed business is the first is it is unique from others. Our crepe is presented with a various type of flavors because basically now we can see the sellers or entrepreneur selling crepe majority are selling durian crepe. There are some of the people who not eating durian so they cannot eat even taste what is crepe. So, here we create a variety of flavors of crepe, and everyone can eat them. The next point is, we choose this business because it is an affordable food. Which is the price of each pack only RM15 and it is affordable to buy. If we set the price to high, the possibility to get a potential 2

customer are low because only certain person can afford it. So, here we set the most affordable price because of the capital used in making this food are not too high. So, the price RM15 each pack that we set are reasonable and affordable.

2.0 COMPANY BACKGROUND Name of the Company

Craving Crepe Cafe

Business Address

29, Jalan Plumbum R7/R, Seksyen 7, 40000 Shah Alam, Selangor

Website/e-mail Address

www.cravingcrepecafe.com.my

Telephone Number

03-74159985

Form of Business

Partnership

Main Activities

Selling crepe at cafe

Date of Commencement

1 January 2022

Date of Registration

1 Disember 2021

Name of Bank

Malayan Banking Berhad

Bank Account Number

4910 9204 4232 1223

3

3.0 COMPANY LOGO/MOTTO

3.1 Logo Description/Motto

Logo Description: We choose yellow colour because yellow colour significance in colour centres with sunshine. It stimulates sentiments of joy, positivity, and optimism. In addition, we choose black colour because the black colour is commonly linked with exclusivity, power, and elegance. At the same time, it is an essentially neutral colour that works well with any other colour and is often utilised. We were combined yellow and black colour together to get the element that can express aura colour. Lastly, ‘Craving Crepe Cafe was our company name that are created with consent of business partner. Motto: Unimaginable Crepe In Town

•

3.2 Vision Vision for Craving Crepe Cafe is to open branch over all state in Malaysia and break through the international market.

•

3.3 Mission Mission for our business is to serve and satisfy our clients by providing hygienic, high-quality crepe and outstanding service at a reasonable price.

4

3.4 Owner Description (General Manager/Administration Manager)

Name of Owner

Muhammad Daniel Lukman bin Jamirun @ Johar Ariffin

Identity Card Number

010107-10-0511

Permanent Address

No 515 blok 40, Jalan Plumbum 40000 Seksyen 7 Shah Alam

Correspondence Address

29, Jalan Plumbum R7/R, Seksyen 7, 40000 Shah Alam, Selangor

E- Mail

[email protected]

Telephone Number/Fax Number

0173896925

Date of Birth

7 January 2001

Marital Status

Single

Academic Qualification

Diploma

Course Attended

Management Course

Skills

• •

Strategy and Development skills Diagnostic skill

Experiences

• •

Cashier Admin clerk

Present Occupation

General manager/ Administration Manager

Previous Business Experience

Selling popiah snacks

5

3.4 Owner Description (Marketing Manager)

Name of Owner

Arif Farhan Bin Arifin

Identity Card Number

010806-01-0099

Permanent Address

No 20 Jalan Barli 2/4, Bandar Baru Uda, 81200 Johor Bahru

Correspondence Address

29, Jalan Plumbum R7/R, Seksyen 7, 40000 Shah Alam, Selangor

E- Mail

[email protected]

Telephone Number/Fax Number

018-2684768

Date of Birth

6 August 2001

Marital Status

Single

Academic Qualification

Diploma

Skills

• • •

Marketing strategy skills Commercial awareness Analytics

Course attended

Professional Business marketing course

Experiences

Used to work as a marketing expert in a computer store

Present Occupation

Marketing Manager

Previous Business Experience

Selling Cheesekut

6

3.4 Owner Description (Operation Manager)

Name of Owner

Muhammad Hazim Bin Jafri

Identity Card Number

010106-14-0765

Permanent Address

B-4-14 Perumahan Awam Desa Rejang 53300 Setapak Kuala Lumpur

Correspondence Address

29, Jalan Plumbum R7/R, Seksyen 7, 40000 Shah Alam, Selangor

E- Mail

[email protected]

Telephone Number/Fax Number

019-2849223

Date of Birth

6 January 2001

Marital Status

Single

Academic Qualification

Diploma

Course Attended

Business Talk

Skills

• •

Experiences

Have been working as room attendance at Hotel PNB Perdana

Present Occupation

Operation Manager

Previous Business Experience

I have a small business that are selling Sancorn Popcorn

Have a good communications skills Good in time management

7

3.4 Owner Description (Financial Manager)

Name of Owner

Naufal Iskandar Bin Mohd Razifnizam

Identity Card Number

011112-11-0065

Permanent Address

No 11, Lorong Chendor Perdana 1/15, Taman Chendor Utama, Chendor, Kuantan, Pahang.

Correspondence Address

29, Jalan Plumbum R7/R, Seksyen 7, 40000 Shah Alam, Selangor

E- Mail

[email protected]

Telephone Number/Fax Number

017-909 4539

Date of Birth

12/11/2001

Marital Status

Single

Academic Qualification

Diploma

Course Attended

Financial Training in Business Marketing

Skills

• •

Expert in arranging financial course Dwi-language expert

Experiences

Have experience in working as a hotel receptionist

Present Occupation

Head of Ambank Financial Manager

Previous Business Experience

Selling Nasi Kerabu Ayam Bakar

8

3.5 Product/Service Description Craving Crepe Cafe has unique dessert which is crepe. Our crepe is a crepe that has flavor filling that is so soft in it that is serve chill and cold and the taste are sweet. Every of our crepe are make using top quality product with the freshest ingredient. Our crepe has total of 8 variety of flavor in it such as Vanilla Latte, Cadbury Black Forest, Strawberry Cheese, Tiramisu, Red Velvet, Kinder Bueno, Oreo and blueberry flavor. With all this kind of unique flavor of crepe, people will be going to enjoy and taste a different kind of crepe because some people like sweet crepe and some of them love fruity crepe. In our cafe also we serve a simple drink such as coffee and cordial drink.

Illustrations

Product/Service

Description •

Crepe is made from wheat flour, potato flour, custard flour, corn flour, sugar, fresh milk, and

Features

vanilla essence. •

Soft, creamy, tender

•

Well-blended flavor

•

Fresh milk, Sugar, Custard flour, Non -Dairy Whipped Cream and for add filling base on the crepe

Materials

that is going to make, such as Cadbury black forest, strawberry cheese, tiramisu, red velvet and so on.

9

•

•

Benefits

Our crepes have less fat and calories since they do not include baking powder and are hence thinner. Crepes are quite low in cholesterol, with 40 mg per 10inch crepe.

4.0 ORGANIZATIONAL/ADMINISTRATIVE PLAN

4.1 Organization Chart

Muhd Daniel Lukman General Manager/Admistration manager

Arif Farhan Marketing Manager

Muhd Hazim Operation Manager

10

Naufal Iskandar Financial Manager

4.2 Manpower Planning Position General Manager/Administration Manager Marketing Manager Operation Manager Financial Manager TOTAL

Number of Staff 1 1 1 1 4

4.3 Schedule of Tasks and Responsibilities Position General Manager

Administration Manager

Marketing Manager

Operation Manager

Financial Manager

Main Tasks The firm's whole administration must be designed, implemented, and monitored. The company's strategic success must be planned and tracked by general manager They are recruits, selects, and trains people for the firm in order to keep administrative personnel in place. They supervise internal teams, oversee marketing messages and commodities, and use media, advertising, and social media to promote or distribute them to the broader public. Manage operational activities and is accountable for the Operations Department's effective and successful labour, production, quality management, and safety procedures, as defined and set. Ascertain those operations are both safe and effective. Finance managers evaluate day-to-day financial activities and provide long-term financial strategy advice and support to upper management. They are at the centre of all major business decisions, and their role is important to the achievement of the firm.

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4.4 Schedule of Remuneration Position General Manager/Administration Manager Marketing Manager Operation Manager Financial Manager TOTAL

No. 1 1 1 1 4

Monthly Salary (RM) 2400.00 2400.00 2400.00 2400.00 9600.00

4.5 List of Office Equipment, Office Furniture and Office Supplies Item

Quantity Price/per Unit (RM)

Total Cost (RM)

Office Equipment - Printer - Computer - Office Phone - Shredder - Whiteboard

1 unit 4 units 1 unit 2 unit 1 unit

1300.00 2400.00 100.00 300.00 60.00

1300.00 9600.00 100.00 600.00 60.00

Office Furniture - Air conditioner - Desk - Chair - Bookshelf - Ceiling fan - Ceiling lamp

2 unit 3 units 3 units 2 unit 2 units 6 units

2000.00 150.00 100.00 120.00 170.00 18.00

4000.00 450.00 300.00 240.00 340.00 108.00

100.00 50.00 150.00

17098.00 300.00 200.00 450.00 950.00

TOTAL A4 Paper Stationery Printer ink TOTAL

3 boxes 4 sets 3 sets

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4.6 Organizational/Administrative Budget ADMINISTRATIVE EXPENDITURE RM Fixed Assets/Capital Expenditures Office Equipment Office Furniture Working Capital/Monthly Expenditure Utilities Rental Office Supplies

11660.00 5438.00

700.00 7500.00 950.00

Other Expenditures Business Registration & Licenses Deposit Utilities Deposit Rental

70.00 700.00 15000 .00

TOTAL

42018.00

5.0 MARKETING PLAN 5.1 Customers (Target Market): Target market can be defined as a group of potential customers to whom a business would like to sell its goods and services. This category also covers individual clients who are targeted by a company's marketing efforts. A target market is one part of the total market for a good or service. Our customer target for Craving Crepe Cafe is among the teenagers such as university students who likely to hang out before and after class, for some reason, there are some people that enjoying eating sweet stuff such as our product which is Crepe that rich of sweetness of natural flavour to release their tension. According to science research, teenagers prefer sweet foods to improve a person emotion. Desert also help to maintain dieting habit for teenagers due to several nutrients that contain in desserts. Next target customer is for family, Businesses must acquire the loyalty of families to continue to succeed. Family giving big impact to our business because they likely tend to come every week to make their children happy eating sweet food such as our product, most of the family surely will buy more than one set of serving due to circumstances...