Business Plan Sample x - Lecture notes 1-3 PDF

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MUNTINLUPA BUSINESS HIGH SCHOOL

the

BUSINESS

PLAN

MUNTINLUPA BUSINESS HIGH SCHOOL SECTION 1

EXECUTIVE SUMMARY Anime are Japanese animated productions featuring hand-drawn or computer animation. The word is the abbreviated pronunciation of "animation" in Japanese, where this term references all animation. In other languages, the term is defined as animation from Japan or as a Japanese-disseminated animation style often characterized by colorful graphics, vibrant characters and fantastic themes . Arguably, the stylization approach to the meaning may open up the possibility of anime produced in countries other than Japan. For simplicity, many Westerners strictly view anime as an animation product from Japan. Anime stuffs are continuously growing in comics, pins, laces, bags, and others. It has been a way to express someone’s greatness through fantasy. Anime fans continue to be avid. Sometimes they tend to replicate the character they pursue in such a way called ‘Cosplay’. Filipinos really love anime. It is a way of life, a life which makes every single anime believers extraordinary. Here’s ジョシュア’s Anime Store to bring you the finest anime products which are proudly Philippine-made in the lowest price. RYOUKAI!

MUNTINLUPA BUSINESS HIGH SCHOOL SECTION 2

PERSONAL DETAILS THE PROPONENTS

RAMIL JOSHUA B.

BERNARDO He was born in May 29, 2000 in Jose Fabella Hospital, Manila. His parents are Ramelo I. Bernardo and Lorna B. Bernardo. He is currently studying as a Grade 9 student in Muntinlupa Business High School. In the future, he will be a successful cartoonist for being good in drawing and sketching.

LEODIGARIO CORONEL

ARELLANO He was born in April 24, 2000. He is the third among the children of Leodigario and Carlota. He finished his primary at Sucat Elementary School Annex. As a 14 year old boy, he is currently Grade 9 studying in Muntinlupa Business High School. To be a successful Electrici an is what he wants to be.

MUNTINLUPA BUSINESS HIGH SCHOOL

JOSHUA G.

BARCE He was born i n October 22, 1999. He lives in West Cupang, Muntinlupa CIty. He finished his primary at Cupang Elementary School Annex. As a 15 year old boy, he is currently Grade 9 studying in Muntinlupa Business High School. To be a successful Businessman is what he wants to be.

THE ADVISER

MRS. MARY ANN JOHNLYN

TOLENTINO-DALIMOT She graduated with a degree of Bachelor in Business

Teacher

Education

major

in Business

Technology in Polytechnic University of the Philippines in year 2008.

She is former student of Muntinlupa

Business High School (formerly PEDHS – Annex) and she is now one of the Business Teachers that teaches Entrepreneurship and Business Planning in her Alma Mater.

MUNTINLUPA BUSINESS HIGH SCHOOL SECTION 3

OVERVIEW OF THE BUSINESS Muntinlupa’s leading anime store brings you the finest products which are Filipino-made with quality materials. We sell anime-influenced products like anime comics/magazines, pins, laces, and stickers. Founder Joshua Bernardo saw Filipino’s endless support to anime through those stuffs. We believe that in anime, simple things turn to extraordinary.

NAME OF THE BUSINESS

We name our business as “Joshua’s Anime Store” in which “ジョシュア” means Joshua. We offer anime stuffs for anime fans out there. SECTION 4

MUNTINLUPA BUSINESS HIGH SCHOOL

BUSINESS PLAN PROPER THE NEEDS The information below shows the problem/need of the business plan based on the gathered data. 1. IN-DEMAND ANIME STUFFS Because of high demand of anime-related stuffs, our shop is open to bring you the finest products.

2. WEARABLE ANIME ACCESSORIES Accessories tend not to be wearable if its designs don’t look good with the eyes of the buyer and the people around.

3. PROUDLY FILIPINO-MADE ITEMS All the stuffs produced are proudly made by Filipinos specially the students of Muntinlupa Business High School.

4. ONE-STOP SHOP To be able to bring those anime products, a shop with all these items on sale is needed.

VISION, MISSION AND VALUES

MUNTINLUPA BUSINESS HIGH SCHOOL The information below shows the mission, vision and values based on the prepared product concept. VISION: “We envision students satisfied with the greatness provided by anime in a fashionable way.” Through our shop, we can see that students of MBHS and other customers will enjoy th greatness from anime.

MISSION: “To provide fun, excitement and joy through the assortment of anime stuffs and accessories.” Through our shop, we can bring the finest anime stuffs and accessories for our school and for other customers that is considered Filipino-made.

VALUES: “We value integrity as whole and as a team, passion to heart and mind, honesty with all the actions we do, quality to give the customers the best, accountability with each other, and leadership” We work as a whole with strong emotions, fairness and straightforwardness of conduct, excellence, responsibility, and leadership for the benefit of the Anime fans out there.

MUNTINLUPA BUSINESS HIGH SCHOOL MARKETING PLAN The information below shows the marketing plan A, B, and C based on the product concept and data gathered. It includes the features of the product or service, the target audience and the marketing strategies.

MARKETING PLAN A Product The product we want to implement is about Anime stuffs and accessories. These are Comics/Magazines, ID laces, pins, and stickers. All are with customized designs. Sample ID Lace

MUNTINLUPA BUSINESS HIGH SCHOOL Sample Comics/Magazine

Sample Pins

MUNTINLUPA BUSINESS HIGH SCHOOL

Sample Stickers

Target Market The products are to be sold to: MBHS Students from lowest level to highest, with age range of 12-16 years old, and who love anime stuffs and accessories. MBHS Teachers who work for the school at the faculty and who are interested to anime stuffs and accessories. Anime Fans who are outside-the-school customers and who really love anime stuffs and accessories.

MUNTINLUPA BUSINESS HIGH SCHOOL

Competitors

Comic Alley Comic Alley is the no. 1 Anime Shop in the Philippines. It is the largest anime shop with more branches nationwide. It is open Monday to Sunday, 10:00am-9:00pm.

Comic Quest

Comic Quest is a large, friendly comic book store for serious collectors or casual readers who are tired of dealing with the high prices you find at other comic book stores. Owned and staffed by enthusiastic comic book collectors and readers, Comic Quest carries one of the largest selections of comics, back issues, action figures, statues, movies, books, posters, model kits and graphics novels. Our knowledgeable staff is always on hand to answer any questions. Special orders are always welcome and we pride ourselves on our extension eBay auctions with over 5000 positive feedbacks from satisfied customers.

MUNTINLUPA BUSINESS HIGH SCHOOL

MARKETING PLAN B Comparison Chart of Competitors

COMPARE

Market Share %

Good

Good

Quality

Good

Good

Location

Good

Good

Size of Facility

Large

Medium

Prices

Average

Average

Reputation

Good

Good

Pricing Our store will charge for the good of the MBHS students. It means that our prices will be affordable for students who seem to be our target market. Basically, the pricing is based on the product’s raw price plus a small percentage of interest. Our competitors charge in average. It means that their prices depend on market demand for their avid customers. They charge this way to maintain the competitiveness to the business world. Advertising Our store will use the following tools of advertisement: We will use telephone. This is for a better customer communication.

MUNTINLUPA BUSINESS HIGH SCHOOL We will use newspaper ads. This is for the customers to know that our branch is already open. It would last for a month. We will use posters, signs and billboards. This is for potential customers who walk near the shop, know more about our products. Sample Poster

We will use free publicity. This is for other customers outside the school to know the updates to a certain item. We will use public relations. This is to easily present the product to friends, families, etc. We will use sales promotions. This is to capture the pockets of our valued customers.

MUNTINLUPA BUSINESS HIGH SCHOOL

MARKETING PLAN C Public Relations To be able to get the attention of the potential customers, we can use the following: Newspapers. It should tell the customers that a new school-made accessory shop is now in the land. It includes the store’s location, the date of store launching, and the store representative. Promotions. We will use flyers and posters to present our products with particular discounts, special prices, etc. to our valued customers. Sample Flyer

MUNTINLUPA BUSINESS HIGH SCHOOL

For our products to reach the hands of the customers, we will use the following: We will use Special Prices. This is to attract potential customers to buy a specific item especially to MBHS students. We will use Double Offers. This it to attract customers to buy two or more products with a single price. We will use Event Offers. This is to attract students to join a specific event especially with the Anime Calendar of events and buy an item in a discounted price. Anime Events like:

MUNTINLUPA BUSINESS HIGH SCHOOL OPERATIONAL PLAN / PRODUCTION AND TECHNICAL PLAN The chart below shows our own production paradigm based on our product concept.

INPUT ID Lace Designs Pin Designs

Sticker Designs Comics/Magazine Designs Raw Materials

TRANSFORMATION PROCESS

OUTPUT FINISHED PRODUCTS:

Gathering of all Designs and Materials Manufacturing the Designs with the Materials Segregation of the products made

Anime ID Laces Anime Pins Anime Stickers Anime Comics/Magazines

The Production Paradigm Designs for the ID Lace, Pin, Stickers and Comic details will be drawn. After accepting all the designs, it is time to know the materials to be used. It will be manufactured by machines like printer, etc. All the items will be segregated according to their kind: laces to laces, pins to pins , etc.

MUNTINLUPA BUSINESS HIGH SCHOOL ORGANIZATION OR MANAGEMENT PLAN In this part, you will know our own organizational / management chart based on our chosen business.

Organizational Chart

MUNTINLUPA BUSINESS HIGH SCHOOL Contribution in the Business POSITIONS

1. President

2. Financial Staff / Graphic Designer 3. Sales Staff / Art Designer

DUTIES AND RESPONSIBILITIES responsible for ensuring that its staff are aware of and fulfill their governance responsibilities, comply with applicable laws and bylaws, conduct board business effectively and efficiently and accountable for their performance. in charge of finance-related duties / responsible for creating design solutions that have a high visual impact. The role involves listening to clients and understanding their needs before making design decisions. in charge of sales-related duties / responsible for producing innovative ideas for the visual elements of advertising campaigns in all kinds of media

SECTION 5

SUSTAINABILITY This part shows the financial plan, projected cost revenue, projected revenue, projected income statement, and cash flow. FINANCIAL PLAN Capitalization ジョシュア’s Anime Store, the initial capital is P 22,000.00. There will be 3 members. Each of the members shall share P 7,333.33.

Monthly Expenses The table below shows our projected expenses per month during the initial year of our operation based on our product.

MUNTINLUPA BUSINESS HIGH SCHOOL Table 1

JANUARY

FIXED COST Rental

MONTHLY EXPENSES

P

500.00

-

Salaries:

1,120.00

(A)TOTAL FIXED COST

FEBRUARY P

500.00

-

-

1,120.00

-

1,620.00

-

1,620.00

-

3,600.00

-

1,200.00

-

Pin

2,880.00

-

840.00

-

Sticker

1,800.00

-

300.00

-

10,000.00

-

5,400.00

-

VARIABLE COST (Month) Raw Materials ID Lace

P

Comics/Magazines

P

Telephone Bill

---

---

Electricity

---

---

Water

---

---

Transportation

160.00

-

200.00

-

Miscellaneous

1,000.00

-

1,500.00

-

19,440.00

-

9,440.00

-

21,060.00

-

11,060.00

-

(B)TOTAL VARIABLE COST (A+B)TOTAL MONTHLY COST

P

P

Table 1 shows the projected expenses per month during the initial year of operation. It is noted that fixed cost is lower than the variable costs.

MUNTINLUPA BUSINESS HIGH SCHOOL Computation of Projected Cost and Revenue Table 2

Types of

PROJECTED REVENUE

Projected

Daily

Projected

Monthly

Yearly

Volume

Revenue

Volume

Revenue

Projected

Daily

( C x PVD )

Costing Product/s

Monthly

Revenue ( DR x 30 )

( PVD x 30 ) C- 15.00 ID LACE

M-

35.00

C- 120.00 8

SP- 50.00

PIN

M-

15.00

C-

STICKER

COMICS

C-

7.00

M-

5.00

80.00

8

SP- 25.00

C- 3,600.00

C- 43,200.00

SP-12,000.00

SP-144,000.00

C- 2,400.00

C- 28,800.00

SP- 6,000.00

SP- 72,000.00

C- 2,100.00

C- 25,200.00

240 SP- 400.00

C- 10.00

( MR x 12 )

240 SP- 200.00 C-

70.00

10

300

SP- 12.00

SP- 120.00

SP- 3,600.00

SP- 43,200.00

C- 100.00

C- 500.00

C- 15,000.00

C- 180,000.00

SP- 600.00

SP- 18,000.00

SP- 216,000.00

C- 770.00

C- 23,100.00

C- 277,200.00

SP-39,600.00

SP-475,200.00

M-

20 .00

5

SP- 120.00

Total

150

31

930 SP-1,320.00

Legend:

Cost - C

Mark-up - M

Selling Price – SP

MUNTINLUPA BUSINESS HIGH SCHOOL Table 2 & 3 showed the projected cost and revenue by month. Based on the table the Total Revenue is P475, 200.00 the combined fixed and variable cost. It indicates that ジョシュア’s Anime Store has the great potential of generating profit.

Table 3

PROJECTED COST REVENUE

Jan

Feb

Mar

Apr

May

Jun

Revenue

39,600.00

39,625.00

40,000.00

40,300.00

36,200.00 32,615.00

Cost

21,060.00

11,060.00

11,060.00

11,060.00

11,060.00 10,582.00

18,540.00

28,565.00

28,940.00

29,240.00

25,140.00

22,033.00

Jul

Aug

Sep

Nov

Dec

Total

35,303.00

37,525.00

38,630.00 44,002.00

44,700.00

47,000.00

475,500.00

11,111.00

11,667.00

11,084.00 10,530.00

10,000.00

9,500.00

139,774.00

24,192.00

25,858.00

27,546.00

34,700.00

37,500.00

335,726.00

Projected Net Profit

Oct

33,472.00

Table 4 shows that the months from July to September are considered leading months. It is assumed that the business grows by its monthly profit because of old and new consumers of the products. According to the table shown above, January to June are non-peak months (5% loss from the previous month is computed) whereas July to December are peak months (for ___, 10% increase of sales from previous month and 20% for the latter months).

MUNTINLUPA BUSINESS HIGH SCHOOL

Computation of the projected income statement for the year ended and cash flow for the first quarter of the year based on our product concept

PROJECTED INCOME STATEMENT FOR THE YEARS ENDED

2015 REVENUE

P

Cost / Expenses

Projected Net P Income

475,500.00

2016 P

139,774.00

335,726.00

489,765.00

143,967.22

P

345,797.78

Projected Income for the year is expected to by at least rise by 3%.

MUNTINLUPA BUSINESS HIGH SCHOOL

CASH FLOW 1 ST QUARTER OF 2015

Cash Balance Beginning

January

February

March

22,000.00

18,540.00

28,565.00

39,600.00

39,625.00

40,000.00

1,620.00

1,620.00

1,620.00

19,440.00

9,440.00

9,440.00

18,540.00

28,565.00

28,940.00

Cash Inflows Net Income Cash Outflow Fixed Cost

Variable Cost

Cash Balance Ending

MUNTINLUPA BUSINESS HIGH SCHOOL

SOCIAL IMPACT In this part, the social impact of our chosen business is shown by answering the following questions:

1. What is the desired outcome of your business as stated in your vision statements?

According to our vision statements that is “We envision students satisfied with the greatness provided by anime in a fashionable way.”, the desired outcome of our business are students, teachers and other customers coming back to buy our student-made/ school-made anime products which boost their greatness being part of the Muntinlupa Business High School community. Customers who wear our products can be easily identified as ANIME LOVER.

2. What are the business activities and its corresponding social impact? Write it in the appropriate column. Business Activity

Social Impact Customers will have fun creating

1. Bring Your Own Customized Design

their own anime design. This activity measures our customer’s creativity.

MUNTINLUPA BUSINESS HIGH SCHOOL