Case. Altius Golf PDF

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Case:&Altius&Golf Victor'TX $''''''''''48.00 $''''''''''''7.20 ' 15% $''''''''''40.80 $''''''''''12.24 $''''''''''28.56 70%

Victor $'''''''''39.00 ' $''''''''''''5.85 15% $'''''''''33.15 ' $''''''''''''9.95 $'''''''''23.21 ' 70%

Elevate $'''''''''27.00 ' $''''''''''''5.40 20% $'''''''''21.60 ' $''''''''''''7.78 $'''''''''13.82 ' 64%

Current'Price Retail&Price&$ $''''''''''39.00 Retailer&margin&% 15% Altius&Price&$ $''''''''''33.15 Altius&variable&costs&$ $''''''''''''9.95 ' Altius&unit&contribution&$ $''''''''''23.21 Altius&gross&margin&% 70% Discount&by&Altius Unit&Sales&increase&to&maintain&profits -

Price'Cut'1 $'''''''''37.00 ' 15% $'''''''''31.45 ' $''''''''''''9.95 $'''''''''21.50 ' 68% 5.13% 7.93%

Price'Cut'2 $'''''''''35.00 ' 15% $'''''''''29.75 ' $''''''''''''9.95 $'''''''''19.80 ' 67% 10.26% 17.20%

Margin'Cut'1 $'''''''''39.00 ' 20% $'''''''''31.20 ' $''''''''''''9.95 $'''''''''21.25 ' 68% 5.88% 9.20%

Margin'Cut'2 $'''''''''39.00 ' 22% $'''''''''30.42 ' $''''''''''''9.95 $'''''''''20.47 ' 67% 8.24% 13.36%

Retail&Price&$ Retailer&gross&profit&$ Retailer&Gross&margin&% Altius&Price&$ Altius&variable&costs&$ Altius&unit&contribution&$ Altius&gross&margin&%

Victor

Victor Current'Price Retail&Price&$ $''''''''''39.00 Retailer&margin&% 15% Altius&Price&$ $''''''''''33.15 Altius&variable&costs&$ $''''''''''''9.95 ' Altius&unit&contribution&$ $''''''''''23.21 Altius&gross&margin&% 70% Discount&by&Altius Unit&Sales&increase&to&maintain&profits -

Current&Unit&Contribution& 70%'Victor'TX'+'30%'Victor Breakeven&Cannibalization&Rate

Sales&Increase&=

=

current'unit'cost -1 new'unit'cost

elevate'unit'contribution' current'unit'contribution

=

13.85 26.95

=

23.21 -1 21.51...