Case Study: Coca Cola Integrated Marketing Communications DOCX

Title Case Study: Coca Cola Integrated Marketing Communications
Author Gregory Stringer
Pages 8
File Size 26.5 KB
File Type DOCX
Total Downloads 379
Total Views 443
Summary

Case Study: Coca Cola Integrated Marketing Communications Assignment 3-1 Professor L. Wills, Instructor This case study examines the Coca Cola IMC approach as described in the Cola War blog. Factors considered will include an examination of which components are expended in regards to the integrated ...

Description

Case Study: Coca Cola Integrated Marketing Communications Assignment 3-1 Professor L. Wills, Instructor...

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