Coca Cola Marketing Strategy PDF

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Coca Cola Marketing Strategy...

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Coca Cola Marketing Strategy Introduction For over 100 years in the fierce business market, Coca Cola is still a brand with a leading position in the Food and Beverage industry. Despite fierce competition, Coca-Cola retains the influence of a major brand that has had years of war. The key to maintaining the brand's leading position is Coca Cola constantly creating new brands in the market. Behind this resounding success of Coca-Cola, it is the firm's enduring effort in implementing effective business strategies, marketing as well as innovative directions to build new brands. In order to maintain the growth in revenue and reputation, Coca-Cola is currently focusing on developing new brands. This world-renowned drinking company is constantly improving to launch new products bearing the Coca-Cola imprint and accepting tests to explore the changing market. Coca Cola constantly creates new brands to prevent rival dominance According to one of Coca-Cola's leading marketers, in the context that the number of online retailers like Amazon is increasing, the introduction of new brands and building loyalty among peers Use is the key to success. Recognizing the expansion of online sales sites, Javier Meza, CMO of Coca-Cola said at a press conference in Atlanta, USA: "The only way to survive in business is to create brands. new. The moment we stop creating brands is when online retailers will gain dominion. ” An explanation of Coca-Cola currently launching two products per week in Japan, one of the innovative strategies that Coca-Cola is implementing, with each launch being monitored by the company in the last six weeks When deciding whether to continue deploying this product, Meza said: "One of the things that Japanese businesses have done very well is to capture very quickly what products should be maintained and products. Which must be removed. ” Always sensitive and proactive in changing Referring to the renovation policy of CEO James Quincey, who is always looking for improvements in Coca-Cola's products to ensure that businesses will always welcome new trends in the market as well as the need to change goods. consumers' day, Meza

said: "Once the rate of change outside the company is higher than the inside, you will have to receive failure." He added: "The change in mindset is what James is pushing us to do and I have seen it become increasingly existing in Coca-Cola products. For example, with the brand CocaCola, we have created Coke flavored coffee, ginger flavor and soon will be cinnamon taste Coke. ” Also according to his explanation, the reason that Coca-Cola can create such a strange thing is because the company always carries the concept ready to try new things. If the test does not bring success, then at least they have understood more about the market through it. Change marketing strategies appropriate to each brand With the orientation of becoming a "comprehensive beverage company," Coca-Cola has diversified its portfolio to be in line with consumer trends as well as diverting away from the beverage business. Soda. According to recent results, sales of its organic products have increased by 6% thanks to selling low-sugar drinks such as Coke Zero Sugar and bottled water. Javier Meza said that in the process of developing into a comprehensive beverage company of Coca-Cola, adjusting the marketing methods to suit each brand is an important factor. Conclusion It is the continuous improvement in the product that makes Coca Cola one of the pioneers in the beverage industry. This is also a very valuable strategy for large enterprises that want to lead the industry....