CASE Study ENT 600 ( NUR AIDA Hidayah BT Abdul Shukor ) 2019 406112 PDF

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UNIVERSITI TEKNOLOGI MARA CAWANGAN PERLIS, KAMPUS ARAUENT 600Course Code: AS 254Lecture : Dr Shafiq ShahruddinStudent’s Name : Nur Aida Hidayah binti Abdul ShukorMatric number :Class : RAS254 4BTABLE OF CONTENT EXECUTIVE SUMMARY 1 Background Study 1. INTRODUCTION 1 Problem Statement 1 Purpose Study ...

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UNIVERSITI TEKNOLOGI MARA CAWANGAN PERLIS, KAMPUS ARAU

ENT 600

Course Code: AS 254

Lecture

: Dr Shafiq Shahruddin

Student’s Name : Nur Aida Hidayah binti Abdul Shukor Matric number Class

:2019406112 : RAS254 4B 1

TABLE OF CONTENT EXECUTIVE SUMMARY

3

1. INTRODUCTION 1.1 Background Study

4

1.2 Problem Statement

5

1.3 Purpose Study

5

2. COMPANY INFORMATION 2.1 Company Background

6

2.2 Organizational Structure

7

2.3 Products / Services

8-10

2.4 Business, Marketing , Operational Startegy 2.4.1 Business Strategy 2.4.2 Marketing Strategy 2.4.3 Operational Strategy

11 11-12 12

3. COMPANY ANALYSIS 3.1 SWOT

13

3.2 Strenght

13

3.3 Weakness

13-14

3.4 Opportunities

14

3.5 Threats

15

4. FINDINGS AND DISCUSSION 4.1 Findings

16

4.1.1 Iron Not Heating Enogh

16

4.1.2 Iron Not Working

16

4.1.3 Dirty Soleplate

16

4.2 Discussion

16

4.2.1 Solution 1

16

4.2.2 Solution 2

16-17

4.2.3 Solution 3

17

5. RECOMMENDATION AND IMPROVEMENT

18

6. CONCLUSION

18

7. REFERENCES.

19

2

EXECUTIVE SUMMARY This case study is attempt to know about more about Panasonic Company. In this company analysis , it is focusing on the iron that produced by Panasonic Company. In this company analysis, it is focussing on the iron that is produced by Panasonic manufacturing to be investigate, identified and analysed along with their current problems and come out with solutions and also better improvement.

In the first part of this case study, I able to collect general information of the company such as the company background, the strategy , and different kind of products that the company manufactured.

In the second part of this case study, by doing the SWOT analysis, I ablle to find the strenght, weakness, opportunities and threats of this company and figure out better improvement that can be implemented in the company to cope the current problems that opposed by the company. In the findings , there are few problems such as iron not workking, iron not heating enough and dirty soleplate.

3

1.0 INTRODUCTION 1.1 Background of the Study A clothes iron (also flatiron, smoothing iron, or simply iron) is a small appliance that, when heated, is used to press clothes to remove creases. Domestic irons generally range in operating temperature from between 250 °F (121 °C) to 360 °F (182 °C). It is named for the metal (iron) of which the device was historically made, and the use of it is generally called ironing, the final step in the process of laundering clothes. Ironing works by loosening the ties between the long chains of molecules that exist in polymer fiber materials. With the heat and the weight of the ironing plate, the fibers are stretched and the fabric maintains its new shape when cool. Some materials, such as cotton, require the use of water to loosen the intermolecular bonds. Before the introduction of electricity, irons were heated by combustion, either in a fire or with some internal arrangement. An "electric flatiron" was invented by American Henry W. Seeley and patented on June 6, 1882. It weighed almost 15 pounds (6.8 kg) and took a long time to heat. The UK Electricity Association is reported to have said that an electric iron with a carbon arc appeared in France in 1880, but this is considered doubtful.

4

1.2 Problem Statement

In the current era of globalization with technology evolving, the use of irons is becoming more modern and widespread. There are many types of irons on sale nowadays and can be found everywhere. Various ways to iron clothes nowadays. The use of irons nowadays is becoming a necessity and a must have in every home. There are various types of irons, some are sticky some are too hot and cause perforated clothes, some are too heavy and difficult to carry when traveling.

1.3 Purpose Study The purpose of this study is to investigate, identify and analysed the company-based product, their problems and the best solution to improve the company product regarding their problems.

5

2.0 COMPANY INFORMATION 2.1 Background

Panasonic Corporation, formerly known as the Matsushita Electric Industrial Co., Ltd., founded

by Kōnosuke

Matsushita in

1918

as

a lightbulb

socket manufacturer,

is

a

major Japanese multinational electronics company, headquartered in Kadoma, Osaka. In addition to consumer electronics of which it was the world's largest maker in the late 20th century, Panasonic offers a wide range of products and services, including rechargeable batteries, automotive and avionic systems, industrial systems, as well as home renovation and construction. Panasonic has a primary listing on the Tokyo Stock Exchange and is a constituent of the Nikkei 225 and TOPIX indices. It has a secondary listing on the Nagoya Stock Exchange.

Panasonic Manufacturing Malaysia Berhad is engaged in the manufacture and sale of electrical home appliances and related components. Panasonic operates in two segments: home appliance and fan. Panasonic's products include dish dryer, bidel, cooker, lender, juicer, food processor, home shower, fan, iron and vacuum cleaner. Panasonic was founded in 1965 and based in Shah Alam, Selangor, Malaysia. The company is listed on Bursa Malaysia under the Main Market.

6

2.2 ORGANIZATIONAL STRUCTURE

7

2.3 PRODUCTS / SERVICE TYPE OF PRODUCT / SERVICE

CLASSIFICATION

OF

PRODUCT

/

SERVICE TV & AV

AIR SOLUTIONS

HOME APPLIANCES



Television



Audio



Blu-ray & DVD Player



Headphone



Air Conditioner



Air Purifier



Ceiling Fan



Ventilating Fan



Stand & Table Fan



Wall & Ceiling Fan



Air Curtain



Accessory



Refrigerator / Fridge



Washers & Dryer



Vacuum Cleaner



Iron & Garment Steamer



Home Shower



Water Purifiers & Alkaline Ionizer



Panasonic Lighting



Bidet & Water Pump

8

KITCHEN APPLIANCES



Cubie, Microwave & Electric Oven



Rice Cooker & Slow Cooker



Blender & Hand Blender



Juicer & Slower Juicer



Thermo Pot



Food Preparation



Breakfast Appliance



Built-In Appliance & Others



Hair Care



Hair Dryer



Hair Styler, Straightener & Brush Iron



Face Care



Epilators & Lady’s Shaver



Mobile Beauty



Men’s Shaver



Men’s Trimmer



Oral Care



Leg & Portable Massager



Hygiene Care



LUMIX G Mirrorless (DSLM) Camera



LUMIX G Lense



LUMIX Digital Camera



Camcorder



Accessory

BEAUTY AND HEALTH CARE

CAMERAS AND CAMCODER

9



LUMIX S Camera



Lumix S Lense



LUMIX Box-Style Cameras



Home Network System



Cordless Phone



Single Line Phone



Home Fax



Video Intercom System



Wireless Door Camera



Battery



Battery Appliance



eneloop Solar Storage

PHONE, FAX AND VIDEO INTERCOM

BATTERY AND TORCHLIGHT

10

2.4 BUSINESS, MARKETING AND OPERATIONAL STRATEGY 2.4.1 BUSINESS STRATEGY For panasonic bussiness strategy the measures that panasonic taken so far are reorganized ‘Corporate structure’, unprofitable business, reviewed transferring businesses or growth strategy and escaping from financial crisis. For business division system each business division has responsibility for global R&D , production and sales. Then sustainable increase in cash and profit. Four divisional companies that support business divisions are appliances (AP), eco solutions (ES), AVC network (AVC), and automotive and industrial systems (AIS). 2.4.2 MARKETING STRATEGY Being present in the varied line of businesses has helped the company in using the competencies of one business into other. It uses the mix of demographic, geographic and psychographic segmentation variables to address growing opportunities in the respective markets accordingly. Marketing Strategy of Panasonic differentiating targeting strategy is used by Panasonic to make the particular product available to the customer as per their requirement. It uses value-based positioning strategy which means that their business philosophy is to deliver value for money products to the customers. Competitive advantage in the Marketing strategy of Panasonic. It is presence in Metamarket: Being present in such diverse inter-related businesses is helping the company in exploring and using the capabilities of each other to built competencies in the business. Being present in the countries across the world helps Panasonic in getting access to such a diverse market and the customer group which helps businesses to develop the product meant for some other country and can be a competitive innovative offering in other markets. BCG Matrix in the Marketing strategy of Panasonic. Its electronic appliances business segments and, Eco solutions dealing in white goods, AVC networks dealing in mobiles digital and surveillance cameras are stars in the BCG matrix, automotive and industrial business are the question mark in the BCG matrix. Multi-distribution channel is used by Panasonic to make its products available to the customers. Distributing through authorised showrooms & service centres, retail outlets, direct 11

sales channel, resellers, distributors and OEM’s (Original equipment manufacturer) are helping the company in reaching the customers with its offerings.

For brand equity in the Marketing

strategy of Panasonic. From being an Olympic and Para Olympic partner to sponsoring cricket world cup and FIFA matches. Panasonic has been associated with various institutions to increase its visibility in the market. 2.4.3 Operational Strategy Panasonic Malaysia Sdn Bhd is company engaged in the business of sales, service and marketing for the Panasonic brand of el ectrical and electronic consumer and business solutions. It has a Company

Panasonic Malaysia Sdn. Bhd.

Name Office

Lot 10, Jalan 13/2, 46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia

Location Phone

+(6)03 7809 7888

Number Fax

+(6)03 7955 1857

Managing

Cheng Chee Chung

Director Foundation

Matsushita Sales & Service Sdn Bhd (MASCO) was established on 29 March 1976. MASCO was renamed National Panasonic Malaysia Sdn Bhd (NPM) in 1992. As a global brand unification movement of Panasonic, NPM was officially called Panasonic Malaysia Sdn Bhd (PM) from 1 October 2003.

long standing presence for more than 30 years since it was first established.

12

3.0 COMPANY ANALYSIS 3.1 SWOT

S

W



Polished soleplate.



Heavy weight.



Adjustable swivel cord.



Hard to bring to travel.



Built-in pilot lamp.



Slow to cooldown.

O

T



Rising middle class income.



Rising competitive threat.



Lifestyle change.



Regulatory pressure.



Asian markets.



Fluctuations

in

the

economic

enviroment.

3.2 Strenght Based on the SWOT analysis, the strenght is the polished soleplate. The polished soleplate rides on smoothly on garment surface. the adjustable swivel cord allows easy manoeuvre while ironing and the built-in pilot lamp helps indicate when the desired temperature is reached, ensuring fabrics do not get scorched. 3.3 Weakness Meanwhile , there are also weaknesses in this product. The iron has heavy weight. So its hard to bring the iron for travelling. They do not have any steaming feature, you have to use the sprinkler. The iron also take times to cooldown. The iron have to sit straight after done ironing the clothes for its to cool down. If the iron put in the wrong position the iron board will easy get 13

burn because it still hot. Then sometime the dry iron are not heating enough. After using the iron for the long time the sole plate also can be dirty . It can affect the performance of the iron and the clothes can be dirty after ironing. Thus, the temperature should be adjust suitable with the types of clothes.

3.4 Opportunities Following that, to achieve a better market and excellent financial results, the company has secured that with a few opportunities. First, Rising middle class income – Panasonic’s opportunities are growing in this fast changing world. The income of the middle class has grown worldwide. It has become the most important segment of consumers for the brands. Rising middle class income has also given rise to new consumption trends that will prove favourable for the consumer electronics brands like Panasonic. An income rise is significant for the middle class since it will have more disposable income and several of Panasonic’s products target the middle class consumers. So, this is a profitable trend. Next is lifestyle changes. In this era, people’s lifestyle has also undergone a major change which is significant for consumer electronics brands. Even in the developing and underdeveloped countries, people are growing more aware about technology and technology products. They spend more time on social media and come across brands and products on a daily basis. they want more convenience in their lives and that convenience comes from technology. Panasonic makes and sells consumer electronics products which are aimed at adding more convenience and happiness to people’s lives. For asian markets , asian markets have grown more open in the recent years and that brings a bigger opportunity before the innovative consumer electronics brands like Panasonic. India has also risen on this scale and China was faster to make its environment favourable for the foreign brands. Several global brands are already enjoying profitable partnerships with the local brands in the Asian countries. The rising income in these two economies is a good sign for consumer electronics businesses. India and China both are tough economies that survived some of the most bitter economic fluctuations.

14

3.5 Threat Despite that, it is unexceptional to the company to be around the threats ,Panasonic might have rising competitive pressure . Competitive pressure has become a major threat before the consumer electronics brands in the 21st century. Panasonic has several competitors with a strong market position. From Samsung to LG and Philips, all these brands have grown more aggressive in their business strategy. As a result pressure on Panasonic remains high and therefore its focus on R&D as well. Innovation has become the key to success in this era and brands have to invest more in quality because of consumers’ rising awareness.Next is regulatory Pressures . Another major threat to the global brands comes from government and regulatory bodies. They have grown more aggressive with regard to enforcement of relevant laws and oversight of businesses. Panasonic has maintained a string brand image and good financial position which helps it overcome the pressure to a large extent and still fast expansion becomes challenging if governments continue to remain aggressive in their attitude towards business.Then, fluctuations in the economic environment . While the recession has passed, the global economy is still seeing some turbulences here and there. In some areas, local economies are still experiencing small and big jolts that can affect sales and revenue. China and India, which are important markets have been through small and big economic jolts and had to fight hard to bring things back on track. Demonetisation in India and jolts in the Chinese stock market caused fluctuations that had made the economic and business environment unfavourable.

15

4.0 FINDINGS AND DISCUSSION 4.1 Findings 4.1.1 Iron not heating enough

One of the most common troubles with dry irons is iron not heating enough. The possible causes for this could be wrong thermostat setting, problem with electric connections, problem with the power switch etc. 4.1.2 Iron not working

Not heating enough and not working altogether are different issues. One common problem that people face is dry iron not working. 4.1.3 Dirty sole plate

Any kind of iron can experience issues with the sole plate. Over a period of time and usage, a sole plate can get dirty . This may affect its heating and overall performance. 4.2 Discussion 4.2.1 Solution 1 Thus to resolve this problem, you first need to check if you have made all the connections properly and in accordance with the user manual. Check the power switch, the plug and the thermostat as well. The thermostat is that element of an iron which helps control the temperature and the mode. If it is set at the wrong temperature, in particular a lower one, then the iron may not heat enough. So make sure you turn it to a reasonably higher setting. Moreover, try changing the heating mode to see whether the heat increases. Advantages : With the right tempertaure the iron will heat enough. Disadvantages: Need to adjust the temperature.

16

4.2.2 Solution 2 If your dry iron is not working at all then in that case you need to check the power cord first. If the cord is broken or damaged in any way, then this could be a cause of the appliance not working at all. Also try changing the plug into another power outlet to check whether the issue is with the outlet or the iron. Some other reasons why your dry iron may not be working could be wrong iron setting for example auto-off setting, limescale deposits on the soleplate and others. Advantages: The iron will working well. Disadvantages: If the cord is broken or damaged the iron cannot be use anymore. 4.2.3 Solution 3 It is thus important to clean and maintain the sole plate on a regular basis. For this, you must f...