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UNIVERSITI TEKNOLOGI MARA PERAK BRANCHTAPAH CAMPUSFACULTY COMPUTER AND MATHEMATICAL SCIENCESDIPLOMA IN ACTUARIAL SCIENCESIMPLYSITI SDN. BHD.DATO' SRI SITI NURHALIZA BINTI TARUDINPREPARED BY:NAME: MUHAMMAD MIZA A’SRI BIN HASSANSTUDENT ID: 2018422286GROUP: CS112 5ASEMESTER: OCT 2020- FEB 2021PREPARED ...

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UNIVERSITI TEKNOLOGI MARA PERAK BRANCH TAPAH CAMPUS

FACULTY COMPUTER AND MATHEMATICAL SCIENCES DIPLOMA IN ACTUARIAL SCIENCE

SIMPLYSITI SDN. BHD. DATO' SRI SITI NURHALIZA BINTI TARUDIN

PREPARED BY:

NAME: MUHAMMAD MIZA A’SRI BIN HASSAN STUDENT ID: 2018422286 GROUP: CS112 5A SEMESTER: OCT 2020- FEB 2021

PREPARED FOR: PUAN KHIRIAH IBRAHIM SU BMISSION DATE:

Table of Contents 1.0

Executive Summary...................................................................................................3

2.0

Introduction: Entrepreneur & Business...................................................................4

2.1

Company History......................................................................................................4

2.2

Nature of Business...................................................................................................4

2.3

Trend of Industry......................................................................................................4

2.4

Model of The Business.............................................................................................5

3.0

Entrepreneurial Characteristics...............................................................................6

3.1

Definition Personal Entrepreneur Competencies......................................................6

3.2

Influence Strategies.................................................................................................6

3.3

System Planning...................................................................................................... 7

4.0

SWOT Analysis.......................................................................................................... 9

5.0

References............................................................................................................... 13

6.0

Appendices.............................................................................................................. 14

1.0 Executive Summary

Simplysiti's Sdn. Bhd. The cosmetic line was established in March 2010 by a Malaysian artist, Datuk Sri Siti Nurhaliza binti Tarudin, with its headquarters in Kuala Lumpur. Any customer is given a healthy commodity by SimplySiti. SimplySiti seems to have everything you need as a one-stop beauty shop, from whitening to skin care cream, blushes to lipstick. It is all about you, as we say in SimplySiti! The cosmetic industry is an creative and dynamic industry where the keys to growth are product creativity and brand recognition. SimplySiti is a company which will create a cosmetic, skin care, fragrance and health brand model. SimplySiti is building a local luxury brand that can put itself on a par with global brands. The corporation will analyse several variables to fulfil the corporate vision The primary marketing goal is to establish SimplySiti as the best Asian cosmetic, skincare, fragrance and wellness brand, which the company will achieve by using highquality products in the manufacture of the products. In order to produce a good quality product, SimplySiti cooperates with nanotechnology. In South Korea, SimplySiti's cosmetics are made. In order to ensure that the products are safe, the organisation will ensure that Jabatan Kemajuan Islam Malaysia (JAKIM) has obtained the halal status to inspect every aspect of production with strict regulations to ensure that the products are safe before being released to the market. Through human testimonials, SimplySiti products are examined. The company also intends to promote the products to countries in Brunei, Indonesia , Singapore, and the Middle East. SimplySiti works with AC Nielsen to study the market and target customers in order to advance this plan. It is also one of SimplySiti's plans to enter multilevel marketing, where buyers are salespeople who are expected to sell products directly to customers through relationship referrals and word of mouth marketing. In the newly launched Luminous White skincare range, SimplySiti Sdn Bhd aims to sell at least 500,000 units of each of its four products within one year.

2.0 Introduction: Entrepreneur & Business

2.1 Company History SimplySiti Sdn. Bhd. Is a Malaysian cosmetics company founded in March 2010 by Dato Sri Siti Nurhaliza, headquartered in Kuala Lumpur, Malaysia. The name of the brand comes from the word "simplicity." SimplySiti is Dato ' Sri Siti Nurhaliza's second attempt to participate in the business sector after her first attempt with CTea found a dead end and the production of her branded tea stopped in March to focus more on SimplySiti. With the help of her husband, Datuk Seri Khalid Mohd Jiwa, and two other business partners, she embarked on lots of research in the cosmetics industry to analyse the market and potential consumers.

2.2 Nature of Business Health and beauty are the nature of this company's business. A broad lot of services are covered by the health and beauty industry, including fragrances, makeup, hair dyes and products, sunscreens, toothpaste, and bathing, nail care, and shaving products. The main sectors involved in this business are cosmetics. Cosmetics are one of the categories of health and beauty products that used treat the face and body or to emphasise or alter the appearance of a person. Makeup used to alter the appearance of a person is often considered a cosmetic function or principal thing, but cosmetics can also refer to a variety of products often used handle the body and face, as well as products used to add fragrance to it. In cosmetics, there are different products where these products are designed for different purposes and characteristics.

2.3 Trend of Industry In Malaysia, the trend in this industry has grown fast. Consumer spending on cosmetics and toiletries has increased over the last few years to 40 percent, from Malaysian Ringgit (MYR) 1.4 billion in 1995 to MYR 1.9 billion in 2007, with sales projected to reach $1.1 billion by 2010. Overall expenditure on cosmetics and toiletries amounted to approximately US$ 407 million in 2013, according to the Malaysian Statistics Department. The company therefore demonstrates a good sign of involvement in this industry. SimplySiti is a company that will create a cosmetic, beauty care, fragrance and wellness brand concept. SimplySiti was intended to attract more middle-class consumers. Consumers who use the goods are aware that they are using premium products and are happy with the results. They also realise that the most of the items in SimplySiti are unique. The Dermagic

moisturiser cream, for example, can not only make the skin look healthy, it also has a special ingredient that is an endorphin that can lift your mood. So, inside and out, you can shine.

2.4 Model of The Business The Model of the Business is manufacturing. With the inclusion of nanotechnology, cosmetics are manufactured in Korea. SimplySiti started to receive Halal status from Jabatan Kemajuan Islam Malaysia (JAKIM) officials who visited the manufacturing company in Korea before becoming published on the industry to inspect every other aspect of the production with stringent guidelines to ensure that all products are permissible. Almost all of the products released, particularly her lipstick range, bear the names of the titles of her solo albums and compilations. Advertising campaigns include availability all across Malaysia of products from more than 200 Watsons, Guardian and Jusco outlets, with its first kiosk at Johor Bahru Sentral in Johor Bahru, and plans to promote the products to Brunei, Indonesia , Singapore and the Middle East.

3.0 Entrepreneurial Characteristics

3.1 Definition Personal Entrepreneur Competencies Personal Entrepreneur Competencies are defined as the main features that successful business people should possess in order to conduct a successful entrepreneurial functions and the combination of expertise, skills , and attitudes required to effectively perform a role. On the basis of my view, my entrepreneur Dato ' Sri Siti Nurhaliza binti Tarudin has two PECs, the use of influence techniques and system preparation.

3.2 Influence Strategies Firstly, the use of influence strategies. Before venturing into entrepreneurship, Dato' Sri Siti Nurhaliza is known as a famous singer in Malaysia until now. She started her career as a singer since she was 16 years old. Many awards that she has had throughout his career as an artist. For example, Anugerah Bintang Popular awards, Anugerah Planet Muzik awards, Anugerah Juara Lagu awards, and others. Besides musical awards, she has various other achievements. In 1998, Siti was chosen to perform during the closing ceremony of the 1998 Commonwealth Games in front of Queen Elizabeth II and her consort, Prince Philip, among other dignitaries and officials from 70 countries including those from the Commonwealth of Nations. Her success in the music industry has attracted many people. Their followers and supporters are always aware of the latest developments from him. At the end of 2004, Dato' Sri Siti Nurhaliza once launched the CTea Tea Uncang drink product. However, the business has failed. This situation happens because she lacks knowledge of business activities. On March 30, 2010, she launched a cosmetics and beauty product named Simply Siti. The product has been researched in Korea and was named "The Best Halal Product" by Halal Journal Magazine. The products produced have received encouraging response from the public and its fans all over Asia. In a statement, she once stated to further strengthen her product. Apart from that, she also plans to produce homemade perfume. She also never gave up on solving problems despite the conflict where the product is said to use a pig hairbrush. She is so concerned with the means and materials used in SimplySiti until she wants to follow her husband to Paris to see for herself the factory processing the product. Her success is media oriented. She is well known as one of Malaysia's number one singers, causing many media outlets to be interested in following his development.

She also uses Facebook as a medium to introduce and sell the product online to loyal consumers. The influence of social media has given a lot of impacts such as his Instagram has gained 6 million followers. Apart from cosmetics, Dato' Sri Siti Nurhaliza also promotes the fashion of Kallista brand scarves, scarves, and shirts. In addition to using social media to promote goods, she also uses the television medium to promote his products. She has involved himself in promoting his products in the CJWOW Shop. Due to his appearance in the program, his product received a great response until his product was sold out just in 20 minutes. Her business advancement is also supported by her experience as an ambassador for beauty products such as Maybelline & Pantene and all SimplySiti products are marketed to Watson pharmacy chains and Jusco supermarkets. Supporting her own family like her husband, Dato' Khalid herself who has extensive experience in business became a partner to help make her cosmetics business a success. As a result of this success, Siti Nurhaliza received the 100 Most Influential Young Entrepreneur Award by Entrepreneur Insight held at the PWTC Kuala Lumpur on August 2, 2019. The award has been a passion and inspiration for him to expand his business.

3.3 System Planning Secondly, system planning is the PEC that I choose. Dato ' Sri Siti Nurhaliza is making a comprehensive plan for their product promotion and distribution strategy. There are 166 products offered by SimplySiti at present. SimplySiti has more than 450 dSogo, and is present in Brunei as well. The company has 100 stock keeping units available on the internet at www.zalora.com and www.aladdinstreet.com.my, including makeup, skincare and perfume products. SimplySiti, which was launched in 2010, is a new brand in the Malaysian beauty industry. Even in the Malaysian market, L'Oreal, AVON and Estee Lauder are the main competitors for these brands, SimplySiti did very well. The aim of Dato 'Siti Nurhaliza was to attract more middle-class clients, consisting of professionals and students. Based on the demographic, she also segmented their market from the age of 15 to 40 years. She also segmented their customers based on the psychographic segmentation which is the the customers who are related to the business is mostly a true fan of Dato 'Sri Siti Nurhaliza. Consumers who use the goods are aware that they use quality products and are satisfied with the outcomes. They also know that most of the items in SimplySiti are unique. The Dermagic moisturiser cream, for example, can not only make the skin look healthy, but it also has a special ingredient that can lift your mood by being an endorphin. So that you can shine inside and out.

Dato ' Sri Siti Nurhaliza, the founder of this brand, personally engaged in marketing and promotion of her brand for the promotion strategies. This shows that a newly established local company competes with the more established global players in Dato ' Sri Siti Nurhaliza. For instance, by creating a storey concept to introduce the perfume range, she advertised her products. She also indirectly promoted her brand to the manufacturing business. Unless the item is extremely unique that the competitor is unable to replicate, it is almost impossible for a company not to have any competition. Monopolistic competition is often faced by the beauty industry, where a large number of businesses exist and compete within the same market size. For instance, SimplySiti Sdn Bhd 's nearest competitors are Estee Lauder and L'Oreal. Estee Lauder has acquired many other cosmetics brands, reviewing the history of both brands. L'Oreal, on the other hand, acquired the Chinese makeup and skincare brand, Yue-Sai, to expand its business in the East as part of its portfolio. However,Malaysia is unique in a multi-racial society so culture is a bit tricky in manufacturing a product. With regard to SimplySiti, the name of the commercial brand and attractive packaging is Dato ' Sri Siti Nurhaliza. She is targeting Malaysia mainly in countries like Brunei, Indonesia and Singapore before penetrating abroad. The global halal market is the focus of a local Malaysian brand like SimplySiti as a potential global brand.

4.0 SWOT Analysis

WEAKNESSES (INTERNAL)

STRENGTHS (INTERNAL) 

Consumer loyalty



Lack of stock

SimplySiti has already proven that the

Since so many people use SimplySiti

best match for consumer satisfaction is

product, the products have always

the

most

been sold out of their stores. It is

significant element is that they offered

because the factory is now unable to

clients a justification to purchase their

manufacture a large amount of the

stuff, which is a high-quality product

product. This makes the product hard

they provided. After the transaction is

to find for certain consumers.

cosmetics

offered.

The

made, the consumer experience should not cease. They also regularly engage with their faithful clients in a successful friendship. Since people love to talk



Lack of differentiation

about makeup, it is important. The

In each of the product types, there are

more people talk about things, the more

too many choices for the consumer to

likely it is that other individuals would

choose from, with no specific difference

try to join into the conversation.

that could be overwhelming for the consumers.



Famous Brand It is

a perfect chance to create

consumer recognition by getting a good brand. For example, when a client shops

for

skincare

or

makeup,

SimplySiti is already known in the running. They are much more likely to get a brand over something new that they know. It is faster and less risky for SimplySiti to launch their new goods by getting a good name and committed clients.



Preferable product SimplySiti earned Halal status from officials from Jabatan Kemajuan Islam Malaysia ( JAKIM) who visited the factory in Korea to inspect with tight rules any part of the manufacturing to guarantee that the goods are Halal. The Dermagic moisturiser cream, for example, can not only make the skin appear good, but it also has a secret ingredient that can boost your mood by being an endorphin.

THREATS

OPPORTUNITIES





Wide Selection of Products



Shoppable Universe

SimplySiti has a number of options to

Consumers are now seeking motivation

give the consumer in each of its product

for their looks with the success of

categories. For instance, lip matte and

internet networks such as Instagram,

lipstick comprising 43 colour codes were

YouTube,

developed by this company. It is free for

vloggers and make-up brands. They can

consumers to pick their own or the one

look for the item or the brands that their

that suits their ensemble.

favourite media influencer uses.

Good Marketing



Facebook

among

beauty

Unreasonable Price

Datuk Sri Siti Nurhaliza, the founder of

In the mainstream market, price is an

SimplySiti, was actively involved in

important factor. Indeed the products of

marketing the products, like appearing

SimplySiti

in TV advertisements and visiting malls

drugstores

across Malaysia, that she also produced

Guardian, several other brand can be

a

theme

products.

song

for

Company

can

be

such

purchased as

Watson

from and

the

SimplySiti

picked by consumers. There are too

can

cut

many companies that sell less costly

cost

fornpromoting their product by this

goods

than

marketing. SimplySiti also always get a

whenever it comes to skincare or

offers from big companies to collaborate

cosmetics, people nowadays do not give

with them. For example, they make a

entire attention to the consistency of the

collaboration with AirAsia for the certain

substance. They prefer to purchase

product.

cheaper, lower-quality beauty products or cosmetics.

SimplySiti.

Moreover,

 

Advances In The Industry

Listing on the Stock Exchange

Gen Youth is pushing cosmetics firms to

SimplySiti Sdn. Bhd. has the opportunity

shorten wait period to a bare minimum

to be listed on Bursa Malaysia to

(the level where goods are shipped to

support its aspiration to become an

the market). This generation spends

international brand. Group Chief

hours

Executive Officer, Azuddin Abdul

influen...