Case Study Report Layout Structure PDF

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Summary

Layout guide for the first GBA 490 Case Study. This guide lays out the required materials needed to succeed on the case study....

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GBA$490$Writing$Structure$Illustration$and$Requirements$ Cover Page

Table of Contents

Includes your name and section

Issue #1 With Justification that references appropriate appendices (note: all appendices must be referenced at least once across the three issues) Form One Key Recommendation (identify 3 possible recommendations and form/select one recommendation that must be implementable and supported by your overall case analysis) External Analysis

Issue #2 With Justification that references (note: all appendices must be referenced at least once across the three issues) External Analysis

Executive Summary Stands on its own, identifies the three issues, provides overall recommendation. (no more than one page) Issue #3 With Justification that references appropriate appendices (note: all appendices must be referenced at least once across the three issues) External Analysis

Appendix A: PESTEL Analysis

Appendix B: Five Forces Analysis

(with strategic message) External Analysis

(with strategic message) External Analysis

Appendix C: Driving Forces Analysis

Appendix D: Strategic Group Map

Appendix E: Competitor Analysis

(with strategic message) External Analysis Appendix F: Key Success Factors & Industry Outlook for Profitability: - at least 5 KSF’s (with strategic message)

(with strategic message) Internal Analysis

(with strategic message) Internal Analysis

Appendix G: Financial Analysis Ratios: at least 2 profitability, 2 leverage/liquidity; and 2 activity/other (with strategic message) Internal Analysis

Appendix H: Resources & Capabilities Analysis (in VRIN(E)) format) (with strategic message)

Appendix J: Value Chain Analysis (with strategic message)

Appendix K: SWOT (TOWS format optional) (with strategic message)

Internal Analysis Appendix I: Weighted Competitive Strength Assessment (with strategic message) Appendix L: Current Strategy (State and discuss specific generic strategy pursued (with strategic message)

Internal Analysis

Any additional appendices related to other frameworks (e.g., ch3Value Net, TOWS (SWOT), ch612 – must be complete and correct) (with strategic message(s))

Organization of table above: Left to right and then down to the next row. Each box represents approximately one page. When figures and tables are used in appendices include a brief narrative summarizing your analysis (this could be part of a table or figure). A “bottom-line strategic message” is required at the end of each analysis framework that incorporates the ‘takeaway(s)’ from your analysis. The appendices are referenced in the main body of the report. Figures and tables should appear in the appendices. Refer to “GBA 490 Example Case Rubric” for evaluation criteria.Cases vary in data available and this ultimately will determine the scope of the analysis that is expected for each framework.

GBA 490 COURSE POLICIES REGARDING WRITTEN CASES GBA 490 is one of the two business school courses that are designated to fulfill the University Writing Requirement for all business school majors. The ability to write clear, cogent, cohesive prose is a mandatory requirement of any college graduate, especially one who carries the label “The University of Alabama” on his or her diploma. Hence, writing ability is a fundamental skill emphasized and expected in this class. Your instructor is able and willing to assist you in meeting the writing requirements of GBA 490. Although class enrollments may at times seem a bit large, individual attention from your TA’s and/or instructor is always available in this class. This attention relates both to discussions of strategy, career alternatives, and suggestions as to ways to improve your writing ability. Because of our belief that the writing ability is an important part of this class, we will adhere to the following principles with a religious-like fervor: 1. Writing proficiency is required for a passing grade in this course. Proficiency will be judged on the basis of literacy—i.e., grammar, punctuation, spelling, etc.—as well as other criteria listed below. The quality of the written documents must be appropriate for the discipline of business. 2. To demonstrate writing proficiency, students must create written documents that are coherent, logical, cohesive, and have carefully edited prose. The documents should also demonstrate higher-level critical thinking skills such as analysis and synthesis. Rote repetition will not be sufficient. 3. To receive a passing grade in the class, you must write with the skill required of an upper division student in C&BA. Students unable to perform at this level of proficiency will not pass the class no matter what grades are received on other assignments. 4. To assist students in evaluating their written performance, cases will be graded, commented upon, and become part of the final grade assigned. One individually created writing assignment will be completed out of class. Students are required to complete these assignments on their own and are not to seek outside assistance from classmates, peers, or other individuals. You are required to adhere to any guidelines and policies provided by your instructor for writing up your case analysis. These may vary by instructor. Specific writing criteria upon which the papers will be evaluated include: Structure: Is the paper organized in an appropriate bottom-line fashion? Additionally, are guiding sentences used throughout the paper to help readers recognize the flow, logic, and internal structure of the report? Stickiness: Are the words clear and precise? Is the vocabulary disciplinarily appropriate? Is the sentence structure readable and easy to interpret? Is the visual display appealing? Style: Is the tone of the paper professional?...