Ch08 - These are tutorial solution for Accounting Information System for the University PDF

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These are tutorial solution for Accounting Information System for the University of the South Pacific...

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Chapter 8: Retail, E-commerce, and Mobile Commerce Technology Multiple Choice Test Bank 1. Technologies used by the retailer Macy’s to engage mobile shoppers include all of the following except ________. a. b. c. d.

NFC IoT SMS short codes QR codes

Answer: B Difficulty: Easy Section Ref: Opening Case 8.1 Learning Objective: Describe how the concept of omni-channel retailing is changing the nature of shopping for consumers. AACSB: Technology

2. As part of its mobile check-in strategy, Macy’s has partnered with ________ to create checkin programs that reinforce shopping behavior at retail outlets. a. b. c. d.

Twitter YouTube Foursquare and Shopkick Google and Facebook

Answer: C Difficulty: Medium Section Ref: Opening Case 8.1 Learning Objective: Describe how the concept of omni-channel retailing is changing the nature of shopping for consumers. AACSB: Technology

3. Customers can pay for products at Macy’s using Google Wallet, a mobile payment app. At the register, customers tap their mobile device on a(n) __________ device in order to transfer funds to Macy’s. a. ATM b. EFT c. NFC 1

d. PayPal Answer: C Difficulty: Easy Section Ref: Opening Case 8.1 Learning Objective: Describe how the concept of omni-channel retailing is changing the nature of shopping for consumers. AACSB: Technology

4. Macy’s takes advantage of ___________ technology by inviting customers to take pictures of their children in special holiday displays, inserting one of the animated characters associated with the campaign into the picture. a. b. c. d.

QR SMS AR NFC

Answer: C Difficulty: Medium Section Ref: Opening Case 8.1 Learning Objective: Describe how the concept of omni-channel retailing is changing the nature of shopping for consumers. AACSB: Technology

5. Which of the following is not one of the difficult industrywide trends and changing consumer behavior retailers are confronted with today? a. b. c. d.

Channel Hopping Technology Aversion Empowered Price Sensitivity Need for Convenience

Answer: B Difficulty: Easy Section Ref: 8.1. Retailing Technology Learning Objective: Describe how the concept of omnichannel retailing is changing the nature of shopping for consumers. Learning Objective: Describe how the concept of omni-channel retailing is changing the nature of shopping for consumers. AACSB: Technology 2

6. The discount retailer Target feels threatened by customers who ________. a. b. c. d.

showroom its stores using mobile devices comment on social media use multiple brand–based touchpoints post QR codes on blogs

Answer: A Difficulty: Medium Section Ref: 8.1 Retailing Technology Learning Objective: Describe how the concept of omni-channel retailing is changing the nature of shopping for consumers. AACSB: Technology 7. Web and mobile technologies have disrupted the business strategies of retailers as consumers can quickly and easily research product prices. What do retailers need to do to stay competitive given how empowered consumers have become? a. Retailers need clear strategies to respond to the empowered consumer by pricematching or finding ways to offer greater value. b. Retailers must implement data analytics to distinguish patterns in their best customers’ shopping behavior. c. Retailers need to reduce the number of sales channels so they are able to cut product prices. d. Retailers need to offer free shipping and returns. Answer: A Difficulty: Medium Section Ref: 8.1 Retailing Technology Learning Objective: Describe how the concept of omni-channel retailing is changing the nature of shopping for consumers. AACSB: Technology 8. Dell sells millions of dollars of refurbished computer equipment each year through its @delloutlet Twitter account, which is referred to as ________. a. b. c. d.

An online auction Omni-channel sales Social commerce Web channel sales

Answer: C 3

Difficulty: Easy Section Ref: 8.1 Retailing Technology Learning Objective: Describe how the concept of omni-channel retailing is changing the nature of shopping for consumers. AACSB: Technology 9. ________ are the first generation to have grown up surrounded by digital devices and Internet connectivity. a. b. c. d.

Digital natives Digital immigrants Digital dependents Electronic pioneers

Answer: A Difficulty: Easy Section Ref: 8.1 Retailing Technology Learning Objective: Describe how the concept of omni-channel retailing is changing the nature of shopping for consumers. AACSB: Technology 10. ________ are comfortable with technology, but view retail channels as separate and distinct and may not incorporate mobile technology into their shopping behavior. a. b. c. d.

Digital natives Digital immigrants Digital dependents Electronic generation

Answer: B Difficulty: Easy Section Ref: 8.1 Retailing Technology Learning Objective: Describe how the concept of omni-channel retailing is changing the nature of shopping for consumers. AACSB: Technology

11. _________ refer to the generation that will place even greater demands on retailers, expecting to use technology to accomplish all facets of the shopping experience. a. Digital natives b. Digital immigrants c. Digital dependents 4

d. Electronic generation Answer: C Difficulty: Easy Section Ref: 8.1 Retailing Technology Learning Objective: Describe how the concept of omni-channel retailing is changing the nature of shopping for consumers. AACSB: Technology

12. Most retailers still view e-commerce and mobile commerce channels as _________. a. b. c. d.

much more profitable and risky than other channels. competing with traditional brick-and-mortar stores. limited to consumers under 30 years old. their most expensive sales channels.

Answer: B Difficulty: Medium Section Ref: 8.1 Retailing Technology Learning Objective: Describe how the concept of omni-channel retailing is changing the nature of shopping for consumers. AACSB: Technology

13. ________ codes are machine-readable 2D images that can be scanned by mobile devices to launch a web site or advertising copy. a. b. c. d.

Bar Mobile QR Weblink

Answer: C Difficulty: Medium Section Ref: Opening Case 8.1 Learning Objective: Describe how the concept of omni-channel retailing is changing the nature of shopping for consumers. AACSB: Technology

14. Instead of treating mobile commerce and traditional retailing as separate retail channels, the National Retail Federation recommends an integrated strategy called _________________ retailing. a. Integrated market 5

b. Multi-channel c. Omni-channel d. Multi-tier Answer: C Difficulty: Medium Section Ref: 8.1 Retailing Technology Learning Objective: Describe how the concept of omni-channel retailing is changing the nature of shopping for consumers. AACSB: Technology 15. The ________ strategy takes into consideration the potential impact of social media, whereby customers interact with the brand on sites like Facebook or Twitter and share brand experiences with others in their social network. a. b. c. d.

Cross-channel Multi-channel Omni-channel Retail channel

Answer: C Difficulty: Medium Section Ref: 8.1 Retailing Technology Learning Objective: Describe how the concept of omni-channel retailing is changing the nature of shopping for consumers. AACSB: Technology 16. All of the following are key factors in Amazon.com’s successful business strategy except: a. b. c. d.

Invested heavily in physical warehouses to streamline order fulfillment Continuous revision of business model to improve customer’s experience Generated profit every year since inception in 1995 Patented technology powering its website

Answer: C Difficulty: Medium Section Ref: 8.2 Business to Consumer (B2C) E-commerce AACSB: Reflective thinking 17. Ally Bank is recognized as a leader in the online banking industry because of its use of ______________. a. micropayments 6

b. free checking c. mobile transfers d. social media Answer: D Difficulty: Easy Section Ref: 8.2 Business to Consumer (B2C) E-commerce Learning Objective: Identify five key challenges faced by online retail businesses in the Business to Consumer (B2C) marketplace. AACSB: Technology 18. An e-wallet is a software application that uses ________ to keep a user’s data secure. a. b. c. d.

encryption firewalls anti-malware cloud computing

Answer: A Difficulty: Easy Section Ref: 8.2 Business to Consumer (B2C) E-commerce Learning Objective: Identify five key challenges faced by online retail businesses in the Business to Consumer (B2C) marketplace. AACSB: Technology 19. For banks, online transactions are an inexpensive alternative to branch banking. Transaction costs are about ________ per online transaction versus ________ at a physical branch. a. b. c. d.

2 cents; $1.07 15 cents; 90 cents 25 cents; 50 cents 50 cents; $1.07

Answer: A Difficulty: Medium Section Ref: 8.2 Business to Consumer (B2C) E-commerce Learning Objective: Identify five key challenges faced by online retail businesses in the Business to Consumer (B2C) marketplace. AACSB: Technology 20. ________ provides online banking in 60 countries. a. Citi Online 7

b. Cyber Chase c. HSBCnet d. AmazonApp Answer: C Difficulty: Medium Section Ref: 8.2 Business to Consumer (B2C) E-commerce Learning Objective: Identify five key challenges faced by online retail businesses in the Business to Consumer (B2C) marketplace. AACSB: Technology 21. At sellers that are click-and-mortar companies, such as Levi’s or GM, ________ has (have) forced them to limit their B2C efforts, or not to sell direct online. a. b. c. d.

Short codes QR codes Channel conflict Risky online payment systems

Answer: C Difficulty: Medium Section Ref: 8.2 Business to Consumer (B2C) E-commerce Learning Objective: Identify five key challenges faced by online retail businesses in the Business to Consumer (B2C) marketplace. AACSB: Technology 22. Online retailers face tough _________ problems when selling online because of the need to design systems to accept and process a huge volume of small orders, to physically pick items from warehouse shelves and put them into boxes, to be sure that the correct labels are applied, and to accept returns. a. b. c. d.

Transportation and service Payment and logistics Credit processing and delivery Order fulfillment, logistics, and reverse logistics

Answer: D Difficulty: Easy Section Ref: 8.2 Business to Consumer (B2C) E-commerce Learning Objective: Identify five key challenges faced by online retail businesses in the Business to Consumer (B2C) marketplace. AACSB: Technology

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23. B2B comprises about ________ percent of e-commerce dollar volume. a. b. c. d.

25 33 50 85

Answer: D Difficulty: Medium Section Ref: 8.3 Business to Business (B2B) E-commerce and E-procurement Learning Objective: Identify various ways that e-businesses are facilitating trade between buyers and sellers in the Business to Business (B2B) marketplace. AACSB: Technology

24. Two major B2B models are ________. a. b. c. d.

Auctions and social commerce Catalogs and vertical markets Sell-side marketplaces and e-sourcing Outsourcing and horizontal markets

Answer: C Difficulty: Hard Section Ref: 8.3 Business to Business (B2B) E-commerce and E-procurement Learning Objective: Identify various ways that e-businesses are facilitating trade between buyers and sellers in the Business to Business (B2B) marketplace. AACSB: Technology

25. In the ________ model, organizations sell their products or services to other organizations from their own private website or from a third-party site. a. b. c. d.

auction B2C buy-side marketplace sell-side marketplace

Answer: D Difficulty: Medium Section Ref: 8.3 Business to Business (B2B) E-commerce and E-procurement Learning Objective: Identify various ways that e-businesses are facilitating trade between buyers and sellers in the Business to Business (B2B) marketplace. AACSB: Technology

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26. Organizations purchase materials to produce finished goods, which is referred to as ________, and products for daily operational needs, which is referred to as ________. a. b. c. d.

indirect procurement; direct procurement direct procurement; indirect procurement e-sourcing; e-procurement e-procurement; e-sourcing

Answer: B Difficulty: Medium Section Ref: 8.3 Business to Business (B2B) E-commerce and E-procurement Learning Objective: Identify various ways that e-businesses are facilitating trade between buyers and sellers in the Business to Business (B2B) marketplace. AACSB: Technology

27. ______________ refers to procurement methods that make use of an electronic venue for identifying, evaluating, selecting, negotiating and collaborating with suppliers. The primary methods are online auctions, RFQ (request for quote) processing, and private exchanges. a. E-sourcing b. E-retailing c. EDI d. EFT Answer: A Difficulty: Medium Section Ref: 8.3 Business to Business (B2B) E-commerce and E-procurement Learning Objective: Identify various ways that e-businesses are facilitating trade between buyers and sellers in the Business to Business (B2B) marketplace. AACSB: Technology 28. ____________ systems are utilized by large companies for the efficient procurement of products by facilitating the exchange documents with established and authorized vendors.

a. b. c. d.

EFT E-commerce EDI E-procurement

Answer: C Difficulty: Medium Section Ref: 8.3 Business to Business (B2B) E-commerce and E-procurement Learning Objective: Identify various ways that e-businesses are facilitating trade between buyers and sellers in the Business to Business (B2B) marketplace. 10

AACSB: Technology 29. Streamlining the corporate e-procurement process within the organization’s supply chain helps control costs in all of the following ways except _________. a. b. c. d.

reduces the number of employees needed to process purchasing reduces the procurement cycle time to order and receive items empowers suppliers to negotiate terms of service empowers an organization’s staff with product information needed to make intelligent decisions when procuring items

Answer: C Difficulty: Medium Section Ref: 8.3 Business to Business (B2B) E-commerce and E-procurement Learning Objective: Identify various ways that e-businesses are facilitating trade between buyers and sellers in the Business to Business (B2B) marketplace. AACSB: Technology

30. ________ serve one industry, such as automotive or chemical, along the entire supply chain. a. b. c. d.

Private exchanges Horizontal exchanges Spot sourcing Vertical exchanges

Answer: D Difficulty: Medium Section Ref: 8.3 Business to Business (B2B) E-commerce and E-procurement Learning Objective: Identify various ways that e-businesses are facilitating trade between buyers and sellers in the Business to Business (B2B) marketplace. AACSB: Technology

31. ________ are many-to-many e-marketplaces for indirect materials, such as office supplies, light bulbs, and cleaning materials used by any industry. a. b. c. d.

Private exchanges Horizontal exchanges Spot sourcing Vertical exchanges

Answer: B Difficulty: Medium Section Ref: 8.3 Business to Business (B2B) E-commerce and E-procurement 11

Learning Objective: Identify various ways that e-businesses are facilitating trade between buyers and sellers in the Business to Business (B2B) marketplace. AACSB: Technology

32. Using a coupon on your cell phone when checking out at the Hard Rock Café, or checking in to a retail location using Foursquare’s mobile app are examples of mobile ____________. a. b. c. d.

Sourcing Fulfillment Retailing Marketing

Answer: C Difficulty: Medium Section Ref: 8.4 Mobile Commerce Learning Objective: Understand how mobile technologies are creating opportunities for new forms of commerce in established industries. AACSB: Technology

33. Sending special offers to customers who have opted in to receive discounts via SMS text message or advertising a brand on a popular mobile game app like Angry Birds is an example of mobile __________. a. b. c. d.

Sourcing Fulfillment Retailing Marketing

Answer: D Difficulty: Medium Section Ref: 8.4 Mobile Commerce Learning Objective: Understand how mobile technologies are creating opportunities for new forms of commerce in established industries. AACSB: Technology 34. Which of the following is not one of the reasons why consumers and businesses have been slow to embrace mobile commerce? a. b. c. d.

Concerns about privacy and security Consumers find mobile devices too complicated to use for commerce Limited and inconvenient mobile payment options Lack of technological standardization (devices, OSs, browsers, etc.)

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Answer: B Difficulty: Medium Section Ref: 8.4 Mobile Commerce Learning Objective: Understand how mobile technologies are creating opportunities for new forms of commerce in established industries. AACSB: Technology 35. Disney uses signal emitting wristbands to aid guests with hotel check-ins, replace tickets for park admission, make it easy to reserve times for popular rides. This is a form of _____________. a. b. c. d.

Quick Response (QR) codes In-Store Tracking Mobile Marketing Augmented Reality (AR)

Answer: B Difficulty: Medium Section Ref: 8.4 Mobile Commerce Learning Objective: Understand how mobile technologies are creating opportunities for new forms of commerce in established industries. AACSB: Technology

36. The fastest growing segment in the overall gaming market is ________. a. b. c. d.

Mobile games PC games Game consoles Augmented Reality (AR)

Answer: A Difficulty: Medium Section Ref: 8.4 Mobile Commerce Learning Objective: Understand how mobile technologies are creating opportunities for new forms of commerce in established industries. AACSB: Technology

37. A social media app that is only available via mobile technology is a. b. c. d.

LinkedIn Facebook Snapchat Instagram 13

Answer: C Difficulty: Medium Section Ref: 8.4 Mobile Commerce Learning Objective: Understand how mobile technologies are creating opportunities for new forms of commerce in established industries. AACSB: Technology 38. Almost _______ of all Internet searches are conducted from a mobile device. a. b. c. d.

50% 60% 70% 80%

Answer: B Difficulty: Medium Section Ref: 8.4 Mobile Commerce Learning Objective: Understand how mobile technologies are creating opportunities for new forms of commerce in established industries. AACSB: Technology 39. When customers use a brand’s mobile app to shop for products, their shopping experience can be customized based on the company’s knowledge of ______________, ________________, payment methods, and even location. a. b. c. d.

Previous purchases, product preferences Privacy concerns, government regulations Brand attitudes, political preferences Social media, email preferences

Answer: A Difficulty: Medium Section Ref: 8.4 Mobile Commerce Learning Objective: Understand how mobile technologies are creating opportunities for new forms of commerce in established industries. AACSB: Technology

40. Graphic images like the one below are typically used for ______________.

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a. b. c. d.

Providing links to online content Innovative brand logos Generating augmented reality images Reprogramming mobile devices

Answer: A Difficulty: Easy Section Ref: 8.4 Mobile Commerce Learning Objective: Understand how mobile technologies are creating opportunities for new forms of commerce in established ...