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Test bank CH6...

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Chapt e r0 6 Se gme nt a t i on,Ta r g e t i ng ,a ndPo s i t i oni ng

Mul t i pl eChoi c eQue s t i o ns

1 .Wh a ti st h efir s t s t e pi nt h eSTPpr o c e s s ? A. Se l e c t i n gs e g me nt a t i o nb a s e s B. Ev a l u a t i n gs e gme nta t t r a c t i v e ne s s C. De fini n gmi s s i ons t a t e me nt D. Es t a bl i s h i n go v e r a l ls t r a t e gy E. Se l e c t i n gt het a r g e tma r ke t Th efir s ts t e pi npl a nn i n gp r oc e s si st oa r t i c ul a t et hemi s s i ona ndt heob j e c t i v e so ft hec omp a n y ' s ma r k e t i n gs t r a t e gyc l e a r l y . Thes e gme nt a t i ons t r a t e gymus t bec o ns i s t e ntwi t ha n dd e r i v e df r omt he fir m' smi s s i o n& o b j e c t i v e s .

Ac c e s s i bi l i t y :Ke y boar dNav i ga t i o n Bl o oms :Re me mbe r Di ffic ul t y :Ea s y Le ar ni n gOb j e c t i v e :06 01De s c r i bet h eb as e smar k e t e r su s et os e g me ntama r k e t . T op i c :06 0 2St e p1:Es t a bl i s hOv e r al lS t r a t e g yo rOb j e c t i v e s

2 .Ge o g r a p hi cs e g me nt a t i o nr e f e r st ot hes e gme n t a t i onofc on s u me r sba s e do n: A. t h ewor t ht h a tt h e yg e tf r om p r odu c t sors e r vi c e s . B.wh e r et h e yl i v e . C. t he i rpr od uc tpr e f e r e nc e s . D. t h e i rl e v e lo fi n t e l l i g e nc e . E.e a s i l yme a s u r e d,o b j e c t i v ec ha r a c t e r i s t i c ss u c ha sa g ea n de d uc a t i on. Ge o g r a p hi cs e g me n t a t i onor g a ni z e sc us t o me r si nt og r oup sont h eb a s i sofwhe r et he yl i v e . I ti smos t u s e f ulf orc o mpa ni e swh os epr od uc t ss a t i s f yne e d st h a tv a r yb yr e g i o n.

Ac c e s s i bi l i t y :Ke y b oar dNav i g at i on Bl o oms :Re me mbe r Di ffic ul t y :Ea s y Le ar ni n gOb j e c t i v e :06 01De s c r i bet h eb as e smar k e t e r su s et os e g me ntama r k e t . T op i c :06 0 3St e p2:Se g me nt at i o nBas e s

3 .Ac h a i n s a wc omp a n yma r k e t si t sp r odu c t son l yi na r e a swi t hf or e s t s . I nt h i sc a s e , t hes e g me nt a t i o n a p pr oa c hu s e db yt h ec ompa n yi s : A. g e o gr a phi cs e gme nt a t i on. B.b e ne fits e gme n t a t i on . C. de mo gr a ph i cs e gme n t a t i on . D. be ha v i o ur a ls e gme nt a t i on. E.p s y c ho gr a ph i cs e g me n t a t i on . Ge o g r a p hi cs e g me n t a t i onor g a ni z e sc us t o me r si nt og r oup sont h eb a s i sofwhe r et he yl i v e . He nc e , t he c ha i ns a wc o mpa n yi su s i n gg e o gr a ph i cs e gme nt a t i o nt os e gme nti t sc us t o me r s .

Ac c e s s i bi l i t y :Ke y b oar dNav i g at i on Bl o oms :Un de r s t a nd Di ffic ul t y :Mo de r at e Le ar ni n gOb j e c t i v e :06 01De s c r i bet h eb as e smar k e t e r su s et os e g me ntama r k e t . T op i c :06 0 3St e p2:Se g me nt at i o nBas e s

4 .Ac omp a n yma k e sp a c k a g e dj u i c e sf ort heCa na d i a nma r k e t , a nddi ffe r e ntfla v o ur sa r ed e v e l o pe df or s p e c i ficr e gi on s . I nt h i sc a s e , t hes e g me nt a t i o na p pr oa c hu s e db yt h ec ompa n yi s : A. g e o gr a phi cs e gme nt a t i on. B.b e ne fits e gme n t a t i on . C. de mo gr a ph i cs e gme n t a t i on . D. oc c a s i o ns e g me n t a t i on . E.p s y c ho gr a ph i cs e g me n t a t i on . Ge o g r a p hi cs e g me n t a t i onor g a ni z e sc us t o me r si nt og r oup sont h eb a s i sofwhe r et he yl i v e . He nc e , t he j ui c epa c ka gi n gc ompa n yi sus i n gg e o g r a p hi cs e g me nt a t i ont os e gme nti t sc us t ome r s .

Ac c e s s i bi l i t y :Ke y b oar dNav i g at i on Bl o oms :Un de r s t a nd Di ffic ul t y :Mo de r at e Le ar ni n gOb j e c t i v e :06 01De s c r i bet h eb as e smar k e t e r su s et os e g me ntama r k e t . T op i c :06 0 3St e p2:Se g me nt at i o nBas e s

5 .Ac omp a n yde v e l opsav a r i e t yo fe x o t i cb r e a dst a r g e t e da ts ub ur b a na r e a swh e r el a r g ef a mi l i e sr e s i d e , a n dt h ed e ma n df ore a s ybr e a kf a s top t i onsi shi gh. I nt hi sc a s e ,t hes e gme n t a t i ona ppr o a c hus e db yt he c o mpa n yi s : A. g e o gr a phi cs e gme nt a t i on. B.b e ha vi our a ls e gme nt a t i on. C. de mo gr a ph i cs e gme n t a t i on . D. oc c a s i o ns e g me n t a t i on . E.p s y c ho gr a ph i cs e g me n t a t i on . Ge o g r a p hi cs e g me n t a t i onor g a ni z e sc us t o me r si nt og r oup sont h eb a s i sofwhe r et he yl i v e . I nt h eg i v e n s c e n a r i o , t hec ompa n yi su s i n gg e o gr a phi cs e gme n t a t i onbe c a u s ei ti st a r g e t i n gi t sc u s t ome r so nt h e b a s i sofwhe r et h e yl i v e .

Ac c e s s i bi l i t y :Ke y b oar dNav i g at i on Bl o oms :Appl y Di ffic ul t y :Di ffic ul t Le ar ni n gOb j e c t i v e :06 01De s c r i bet h eb as e smar k e t e r su s et os e g me ntama r k e t . T op i c :06 0 3St e p2:Se g me nt at i o nBas e s

6 .J i mmy ' sOwnI nc . i n t r od uc e sdi ffe r e ntki nd sofs n a c ksf ort heAs i a na ndEur op e a nma r k e t . I nt he c o nt e xtofs e gme nt a t i o nba s e s , t h i si sa ne x a mp l eo f : A. g e o gr a phi cs e gme nt a t i on. B.b e ne fits e gme n t a t i on . C. de mo gr a ph i cs e gme n t a t i on . D. l o y a l t ys e gme n t a t i on . E.p s y c ho gr a ph i cs e g me n t a t i on . Ge o g r a p hi cs e g me n t a t i onor g a ni z e sc us t o me r si nt og r oup sont h eb a s i sofwhe r et he yl i v e . J i mmy ' s OwnI nc .i su s i n gg e o gr a ph i cs e gme n t a t i onwhe ni ti nt r o duc e sdi ffe r e ntfla v o ur sf ordi ffe r e ntg e o g r a p hi c l oc a t i ons .

Ac c e s s i bi l i t y :Ke y b oar dNav i g at i on Bl o oms :Un de r s t a nd Di ffic ul t y :Mo de r at e Le ar ni n gOb j e c t i v e :06 01De s c r i bet h eb as e smar k e t e r su s et os e g me ntama r k e t . T op i c :06 0 3St e p2:Se g me nt at i o nBas e s

7 .Oft hev a r i o usme t h odsf o rs e g me nt i n gc ons u me r s , wh i c hoft h ef o l l o wi n gi st h eon et h a tde l v e si n t o h o wc on s ume r sde s c r i b et h e ms e l v e s ? A. Ge o g r a ph i cs e gme nt a t i on B.Be ne fits e gme n t a t i on C. De mo g r a phi cs e gme n t a t i on D. Lo y a l t ys e gme nt a t i on E.Ps y c ho gr a ph i cs e gme nt a t i on Oft hev a r i o usme t ho dsf o rs e g me nt i n g , orb r e a ki n gdo wnt hema r k e t , ps y c ho g r a p hi c si st h eo net h a t d e l v e si nt oh o wc on s ume r sde s c r i b et h e ms e l v e s . Ps y c ho g r a p hi c sa l l o wsp e op l et od e s c r i bet h e ms e l v e s b yus i n gt ho s ec ha r a c t e r i s t i c st h a the l pt h e mc h oos eho wt h e yoc c up yt h e i rt i me( be h a vi ou r )a ndwh a t u nde r l yi n gps y c hol o gi c a lr e a s onsde t e r mi net h os ec h oi c e s .

Ac c e s s i bi l i t y :Ke y b oar dNav i g at i on Bl o oms :Re me mbe r Di ffic ul t y :Ea s y Le ar ni n gOb j e c t i v e :06 01De s c r i bet h eb as e smar k e t e r su s et os e g me ntama r k e t . T op i c :06 0 3St e p2:Se g me nt at i o nBas e s

8 .Ane ws t a r t upc omp a n yde c i de dt ot a r g e tCa n a di a nsb e t we e na g eo f18a nd35whous ei Ph one mob i l ef o rt he i rn e wa ppl i c a t i on .Whi c hs e gme nt a t i onba s e ( s )doe st h ec o mpa n yu s e ? A. De mo gr a ph i ca ndb e h a vi ou r a ls e gme n t a t i on B.Ge o g r a p hi c ,b e ha vi our a la ndps y c ho gr a p hi cs e gme nt a t i on C. Ge o gr a phi ca ndbe ha vi o ur a ls e gme nt a t i on D. Be ha v i o ur a l , d e mo gr a phi c ,a n dg e o gr a ph i cs e g me nt a t i o n E.Ps y c h o gr a phi c , be h a vi ou r a l ,a n dd e mo gr a phi cs e g me nt a t i o n Th ec ompa n yi st a r g e t i n gCa n a di a n( g e o g r a p hi c ) , be t we e na g eof18a n d3 5( de mo g r a p hi c )wh ou s e i Phon e( be ha v i o ur a l ) .

Ac c e s s i bi l i t y :Ke y b oar dNav i g at i on Bl o oms :Appl y Di ffic ul t y :Di ffic ul t Le ar ni n gOb j e c t i v e :06 01De s c r i bet h eb as e smar k e t e r su s et os e g me ntama r k e t . T op i c :06 0 3St e p2:Se g me nt at i o nBas e s

9 .Ac omp a n yt h a ts e l l sb a g sl a unc he sac a t e g o r yofb a g sf e a t ur i n gc hi l d r e n' sf a v o u r i t ec a r t oon c ha r a c t e r s . I ta l s ol a unc h e sal i n eo fs t y l i s ht r a v e lba g sf o ra dul t s . I nt hi sc a s e , t h es e gme nt a t i on a p pr oa c hu s e db yt h ec ompa n yi s : A.g e o gr a ph i cs e g me nt a t i o n. B.b e ne fits e gme n t a t i on . C. de mo gr a ph i cs e gme nt a t i o n. D. oc c a s i o ns e g me n t a t i on . E.p s y c ho gr a ph i cs e g me n t a t i on . De mo gr a p hi cs e g me nt a t i o ngr ou psc on s ume r sa c c o r di n gt oe a s i l yme a s ur e d, ob j e c t i v ec ha r a c t e r i s t i c s s u c ha sa g e , g e n de r ,a ndi n c ome . He nc e , whe nac o mpa n yu s e sa g ea saf a c t ort os e g me nti t sc us t ome r b a s e ,i ti sus i n gde mo gr a ph i cs e gme nt a t i o n.

Ac c e s s i bi l i t y :Ke y b oar dNav i g at i on Bl o oms :Appl y Di ffic ul t y :Di ffic ul t Le ar ni n gOb j e c t i v e :06 01De s c r i bet h eb as e smar k e t e r su s et os e g me ntama r k e t . T op i c :06 0 3St e p2:Se g me nt at i o nBas e s

1 0. De mo gr a phi cs e gme n t a t i onr e f e r st ot hes e gme nt a t i onofc on s ume r sb a s e don : A.t hewor t ht h a tc on s ume r sg e tf r om pr o du c t sors e r vi c e s . B.wh e r et h ec o ns ume r sl i v e . C. ho wc o ns ume r sd e s c r i bet h e ms e l v e s . D. t h ec on s ume r s ' l i f eg o a l s . E.t hec on s ume r s ' a g e , g e n de r ,o re du c a t i on . De mo gr a p hi cs e g me nt a t i o ngr ou psc on s ume r sa c c o r di n gt oe a s i l yme a s ur e d, ob j e c t i v ec ha r a c t e r i s t i c s s u c ha sa g e , g e n de r ,i nc o me ,e d uc a t i on, r a c e , oc c up a t i on ,r e l i gi on, ma r i t a ls t a t u s ,f a mi l ys i z e ,f a mi l yl i f e c y c l e , a ndho meo wne r s hi p . The s ev a r i a bl e sr e pr e s e ntt hemos tc o mmo nme a n st od e fin es e gme nt s b e c a us et he ya r ee a s yt oi d e nt i f y .

Ac c e s s i bi l i t y :Ke y b oar dNav i g at i on Bl o oms :Re me mbe r Di ffic ul t y :Ea s y Le ar ni n gOb j e c t i v e :06 01De s c r i bet h eb as e smar k e t e r su s et os e g me ntama r k e t . T op i c :06 0 3St e p2:Se g me nt at i o nBas e s

1 1. Ac r e di tc a r dc ompa n yi s s u e sas pe c i a lc a r don l yt ot hos ec us t o me r swhos p e ndmor et h a n$ 10 0, 0 00 ay e a roni t so t he rc a r ds . I nt hi sc a s e ,t h es e g me n t a t i ona pp r oa c hu s e db yt h ec ompa n yi s : A.g e o gr a ph i cs e g me nt a t i o n. B.b e ne fits e gme n t a t i on . C. oc c a s i ons e gme nt a t i on. D. de mo gr a p hi cs e gme nt a t i on. E.b e ha vi our a ls e gme nt a t i on. Be ha vi our a ls e gme nt a t i ongr oup st hec on s ume rba s e do nt he i ru s a g er a t e .I Nt hi se x a mpl e ,t hec ompa n y i st a r g e t i n gt hehe a vyus e r sofi t so t h e rc a r dt opr o mo t ean e wp r od uc t .

Ac c e s s i bi l i t y :Ke y b oar dNav i g at i on Bl o oms :Un de r s t a nd Di ffic ul t y :Mo de r at e Le ar ni n gOb j e c t i v e :06 01De s c r i bet h eb as e smar k e t e r su s et os e g me ntama r k e t . T op i c :06 0 3St e p2:Se g me nt at i o nBas e s

1 2. As p or t sg o od sma nu f a c t ur i n gc omp a n yha ss t a r t e dc r e a t i n gma r k e t i n gc a mpa i gn st os pe c i fic a l l y t a r g e tt h ef e ma l ema r k e t . I nt hi sc a s e , t h es e gme nt a t i ona ppr o a c hus e db yt h ec o mpa n yi s : A.g e o gr a ph i cs e g me nt a t i o n. B.b e ne fits e gme n t a t i on . C. de mo gr a ph i cs e gme nt a t i o n. D. l o y a l t ys e gme n t a t i on . E.p s y c ho gr a ph i cs e g me n t a t i on . De mo gr a p hi cs e g me nt a t i o ngr ou psc on s ume r sa c c o r di n gt oe a s i l yme a s ur e d, ob j e c t i v ec ha r a c t e r i s t i c s s u c ha sa g e , g e n de r ,i nc o me ,a n de d uc a t i on. He nc e , whe nt h ec ompa n yc r e a t e sma r k e t i n gc a mp a i gn st o s p e c i fic a l l yt a r g e tt h ef e ma l ema r k e t , i ti su s i n gd e mo g r a phi cs e gme n t a t i ont os e g me nti t sc on s ume r s .

Ac c e s s i bi l i t y :Ke y b oar dNav i g at i on Bl o oms :Un de r s t a nd Di ffic ul t y :Mo de r at e Le ar ni n gOb j e c t i v e :06 01De s c r i bet h eb as e smar k e t e r su s et os e g me ntama r k e t . T op i c :06 0 3St e p2:Se g me nt at i o nBas e s

1 3. Ski n c a r eI nc . , ac o mpa n ykno wnf ori t swo me n ' ss ki n c a r epr o du c t s , s t a r t soffe r i n gs ki nc a r e p r odu c t ss p e c i fic a l l yd e v e l ope df ors i n g l eme n ,wi t hi n c omeo f50kormo r e / y e a rwhol i v ei nl a r g ec i t i e s i nt h eUSa ndCa na d a . Wh i c hs e gme nt a t i ona ppr o a c h ( e s )us e db yt h ec o mpa n y ? A.Ge o g r a p hi c , de mo gr a ph i c ,a ndbe ha vi o ur a ls e gme n t a t i on . B.Be ha vi our a la ndde mo gr a p hi cs e g me nt a t i o n. C. De mo g r a phi ca n dg e o gr a phi cs e gme n t a t i on . D. De mo gr a ph i c ,be ne fita ndg e o gr a phi cs e g me nt a t i o n E.Ps y c h o gr a phi ca ndg e o g r a p hi c . s e g me nt a t i on De mo gr a p hi c s :ma r i t a ls t a t us , g e nde r , a ndi n c ome .

Ac c e s s i bi l i t y :Ke y b oar dNav i g at i on Bl o oms :Un de r s t a nd Di ffic ul t y :Mo de r at e Le ar ni n gOb j e c t i v e :06 01De s c r i bet h eb as e smar k e t e r su s et os e g me ntama r k e t . T op i c :06 0 3St e p2:Se g me nt at i o nBas e s

1 4. Al i f e s t y l es t or ede a l swi t he xpe n s i v ea nda e s t h e t i cpr o du c t s . Mo s to fi t st a r g e tc us t o me r sb e l on gt o t h ee l i t ec l a s sofs o c i e t ywhowa ntt oma k eas t y l es t a t e me nta s s oc i a t e dwi t he x c l us i v i t y . I nt hi sc a s e , t h e s e g me n t a t i ona ppr o a c hus e db yt h es t o r ei s : A.g e o gr a ph i cs e g me nt a t i o n. B.b e ne fits e gme n t a t i on . C. de mo gr a ph i cs e gme n t a t i on . D. l o y a l t ys e gme n t a t i on . E.p s y c ho gr a ph i cs e gme nt a t i on. Ps y c h o gr a ph i cs e g me nt a t i ons e gme n t sp e opl eba s e dont h e i rl i f e s t y l e , pe r s on a l i t y , ors o c i a lc l a s s . He n c e ,wh e nt hel i f e s t y l es t or es p e c i fic a l l yt a r g e t st hee l i t ec l a s sofs o c i e t y , i ti sus i n gps y c ho g r a p hi c s e g me n t a t i on.

Ac c e s s i bi l i t y :Ke y b oar dNav i g at i on Bl o oms :Appl y Di ffic ul t y :Di ffic ul t Le ar ni n gOb j e c t i v e :06 01De s c r i bet h eb as e smar k e t e r su s et os e g me ntama r k e t . T op i c :06 0 3St e p2:Se g me nt at i o nBas e s

1 5. Ana u t o mob i l ea di sc r e a t e di ns uc hawa yt h a ti ta p pe a l st op e opl ewh ov a l u ei n di vi dua l i t y . The c o mpa n ya i msa tgr ou pi n gc u s t ome r sba s e dont h e i rpe r s ona l i t yc ha r a c t e r i s t i c s . Thi si sa ne x a mpl eo f : A.g e o gr a ph i cs e g me nt a t i o n. B.b e ne fits e gme n t a t i on . C. de mo gr a ph i cs e gme n t a t i on . D. oc c a s i o ns e g me n t a t i on . E.p s y c ho gr a ph i cs e gme nt a t i on. Ps y c h o gr a ph i cs e g me nt a t i ons e gme n t sp e opl eba s e dont h e i rs e l f c on c e ptorp e r s on a l i t y . He nc e , whe n t h ea ut o mo bi l ea dt a r g e t spe o pl ewhov a l uei ndi vi dua l i t y ,i ti sus i n gps y c ho gr a ph i cs e gme nt a t i on.

Ac c e s s i bi l i t y :Ke y b oar dNav i g at i on Bl o oms :Un de r s t a nd Di ffic ul t y :Mo de r at e Le ar ni n gOb j e c t i v e :06 01De s c r i bet h eb as e smar k e t e r su s et os e g me ntama r k e t . T op i c :06 0 3St e p2:Se g me nt at i o nBas e s

1 6. Af u r ni t ur ema nu f a c t ur e rd e a l si nf ur ni t ur ewi t ha nt i q ued e s i g ns . Thef u r ni t u r emi mi c st hede s i gns u s e di nr o y a lh ou s e ho l d sa n dpr o vi de sc u s t ome r swi t hame a nsofs e l f e x pr e s s i on .Pe opl ewhobu ys u c h f ur ni t ur ef e e ll i k et h e ya r epa r t ofar o y a lf a mi l y .I nt hi sc a s e , t h es e gme nt a t i ona pp r oa c hu s e db yt he ma nu f a c t ur e ri s : A.g e o gr a ph i cs e g me nt a t i o n. B.b e ha vi our a ls e gme nt a t i on. C. de mo gr a ph i cs e gme n t a t i on . D. g e ode mo gr a p hi cs e gme nt a t i o n. E.p s y c ho gr a ph i cs e gme nt a t i on. Ps y c h o gr a ph i cs e g me nt a t i ond e l v e si n t oh o wc on s ume r sde s c r i b et h e ms e l v e s , a ndi ta l l o wsp e opl et o d e s c r i b et h e ms e l v e sb yu s i n gt hos ec h a r a c t e r i s t i c s . He nc e , i nt h eg i v e ns c e na r i o , t h ef ur ni t ur e ma nu f a c t ur e ri sus i n gps y c ho gr a p hi cs e gme nt a t i o nwhe ni tt a r g e t si t sc us t ome r sba s e dont he i rl i f e s t y l e p r e f e r e nc e s .

Ac c e s s i bi l i t y :Ke y b oar dNav i g at i on Bl o oms :Appl y Di ffic ul t y :Di ffic ul t Le ar ni n gOb j e c t i v e :06 01De s c r i bet h eb as e smar k e t e r su s et os e g me ntama r k e t . T op i c :06 0 3St e p2:Se g me nt at i o nBas e s

1 7. Goa l sf orl i f e , no tj u s tt h eg o a l son ewa nt st oa c c o mpl i s hi nad a y , a r ec a l l e d: A.s e l f c o nc e p t s . B.i de a lpo i n t s . C. s e l f v a l ue s . D. l i f e s t y l e s . E.s e l f mo r a l s . Se l f v a l u e sa r el i f eg o a l s ,n otj u s tt heg o a l sonewa nt st oa c c o mpl i s hi nad a y . The yr e f e rt oo v e r r i d i n g d e s i r e st h a tdr i v eho wape r s onl i v e sh i sorhe rl i f e . Exa mp l e sofs e l f v a l u eg o a l smi g hti n c l u des e l f r e s p e c t , s e l f f ul fil l me nt , oras e n s eofb e l o n gi n g .

Ac c e s s i bi l i t y :Ke y b oar dNav i g at i on Bl o oms :Re me mbe r Di ffic ul t y :Ea s y Le ar ni n gOb j e c t i v e :06 01De s c r i bet h eb as e smar k e t e r su s et os e g me ntama r k e t . T op i c :06 0 3St e p2:Se g me nt at i o nBas e s

1 8. Wh i c hoft h ef ol l o wi n ga l l o wspe op l et ode s c r i b et h e ms e l v e sb yus i n gt ho s ec ha r a c t e r i s t i c st h a th e l p t h e mc hoo s eh o wt he yoc c up yt h e i rt i me( be ha v i o ur )a ndwha tu nde r l yi n gps y c hol o g i c a lr e a s on s d e t e r mi net h os ec h oi c e s ? A.De mo g r a ph i c s B.Ps y c ho gr a ph i c s C. Ge ode mo g r a ph i c s D. Ch r omod yn a mi c s E.Ma t r o n y mi c s Ps y c h o gr a ph i cs e g me nt a t i ond e l v e si n t oh o wc on s ume r sde s c r i b et h e ms e l v e s , a ndi ta l l o wsp e opl et o d e s c r i b et h e ms e l v e sb yu s i n gt hos ec h a r a c t e r i s t i c st ha th e l pt h e mc hoo s eho wt h e yoc c up yt h e i rt i me ( be ha vi o ur )a ndwha tund e r l y i n gp s y c hol o gi c a lr e a s onsde t e r mi net h os ec h oi c e s .

Ac c e s s i bi l i t y :Ke y b oar dNav i g at i on Bl o oms :Re me mbe r Di ffic ul t y :Ea s y Le ar ni n gOb j e c t i v e :06 01De s c r i bet h eb as e smar k e t e r su s et os e g me ntama r k e t . T op i c :06 0 3St e p2:Se g me nt at i o nBas e s

1 9. Thei ma g eape r s onha so fhi ms e l fo rhe r s e l fi sc a l l e d: A.s e l f c o nc e pt . B.i de a lpo i n t . C. s e l f v a l u e . D. l i f e s t y l e . E.s e l f mo r a l . Se l f c o nc e p tr e f e r st ot hei ma g epe op l eh a v eoft he ms e l v e s . Ap e r s o nwhoha sag o a lt ob e l on gma ys e e , o rwa ntt os e e ,h i ms e l fo rhe r s e l fa saf u nl o vi n g , gr e g a r i o ust y pewh om p e opl ewi s ht ob ea r ou nd .

Ac c e s s i bi l i t y :Ke y b oar dNav i g at i on Bl o oms :Re me mbe r Di ffic ul t y :Ea s y Le ar ni n gOb j e c t i v e :06 01De s c r i bet h eb as e smar k e t e r su s et os e g me ntama r k e t . T op i c :06 0 3St e p2:Se g me nt at i o nBas e s

2 0. Anu pa n dc omi n gb us i ne s s ma nb u y sac e r t a i nb r a n do fa ppa r e l .Thi sbr a ndi sa s s o c i a t e dwi t ht he i ma g eo fa ni ndi vi dua lwhov...