Chapter 11 - Lecture notes 11 PDF

Preview

Summary

lecture notes from prof Betty Alvarez...

Description

Chapter 11 Design Disciplines Learning Objectives - Discuss the use of graphic design in the visual communication of information and ideas. - Explain the rise of motion graphics as a design discipline. - Describe the uses of interactive design. - Assess industrial products that integrate utility, technology, and cutting-edge design. Introduction Michael Beirut, Saks Fifth Avenue logo - Challenge of renewing a brand - 64 square pieces sliced from original logo and recombined randomly - Still recognizable but innovative Challenges of designers - Solving problems and presenting solutions - Working in a number of disciplines Graphic Design - The process of working with words and pictures to enhance visual communication - Mostly involving designing materials to be printed - Most frequent artform encountered in daily life - Creative process employing art and technology Typography - The art and technique of composing printed material from letterforms (typefaces or fonts) - Decades ago, typewriters mostly had the same typeface. - Since Chinese invention of printing, thousands of typefaces have been created. - Roman letters - Based on capital letters carved in stone by early Romans - Strokes ending in serifs - Short lines with pointed ends at an angle to the main strokes - “Not italic” - Sans serif fonts have a modern look. - Today, redesigns incorporate readability and contemporary preference - Donald Meeker - Changes to Clearview Hwy typeface - Expanded hollow spaces for better readability - Interstate highway signs - Heidy Cody, American Alphabet - All 26 letters in the initials of corporate logos - Jonathan Cuervo Cisneros - Redesigns and updates old fonts - Febrile - Based on black letter typefaces found on documents in colonial Latin America - Slanted the letters backward - Added frilly details to the capitals - Created digitally Logos - An identifying mark or trademark based on letterforms combined with pictorial elements - Companies spend large sums on graphic design

- Sovereign Bank logo - Lantern sheds light - Colonial Bank logo - Based on letter C - Image of eagle standing guard Posters and Other Graphics - Poster - Combines type and images in a single panel to provide information - Concept more than a hundred years old - Early posters mostly lithographs - Henri de Toulouse-Lautrec - Advances in technology in 1920s, 1930s - Social causes easily expressed - Black Panther Party - Chicano movement - Guerrilla Girls - Protest inadequate representation of women in the art world - Chaz Maviyane-Davies, Seeking Asylum is a Human Right - Reminds us of human right to seek asylum - Portlandia - Uses humor Book covers - Function like corporate logos - Uniting image and text to extend message of a book - Janet Hansen, Voices in the Night - Suggests a turned-down bedsheet Motion Graphics - Visual effects, live action, and animation used in a two-dimensional project that moves - Began with title sequences in Hollywood - Roll of credits at the beginning of a film - Saul Bass - Innovated title sequence as “climate” for the story to follow in early 1960s - Kyle Cooper, Se7en - Most original use of new technologies - Layered images, film clips, spoiled type - Many designers still crave the hand-drawn look Karin Fong - Fast-moving sequence for Rubicon - Work nominated for an Emmy - Karin Fong: Animating New Narratives - Main titles invite the audience to “leave the real world and go to this other place” - Coining of “infopeel” - A template of moving shapes with spaces for the insertion of dates of upcoming events and photos of performers - Emphasis on relationship between image, story, and word Interactive Design - Designs that organize interactive information while keeping layouts attractive - QR, or Quick Response codes - 2009 building in Japan built one onto its surface

- Information about the building’s hours of operation, sales inside, and recent tweets from users - Alternative to billboards - Doesn’t push content on anyone - Requires user to activate Websites - Major source of information for all of us - Well-designed site makes information-gathering enjoyable - The Sonic Sea - Graphics and color scheme are peaceful - Links to take action Smartphone apps - INKS - Interactive but artistic - Results can be saved, printed, or shared - Users can amass a gallery of own creations Industrial Product Design Industrial design - Works to make everyday products more beautiful, useful, sustainable - Integrate utility, technology, cutting-edge design - Sony Corporation, TR-610, 1957 - Handheld, small speaker, antenna - Customers could choose color - More than 2 million sold in two years BMW Concept e Scooter - Benefited from lithium ion batteries - Broadened use of electricity - No gas tank or tailpipe - Structure suggests speed - Nearly silent - Zero emissions Battery Chair - Andrew Jones rethought mundane chair - Overall shape suggests a flower - Stackable design - Cartoony shape suggests informality and relaxation - Encourages relaxed posture...