Chapter 13 Review Questions PDF

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intro to hospitality managment 8 edition...

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Chapter 13 Review Questions 1. Describe the role of the event planner and the five steps an event planner uses in planning a meeting. the role of the event planner is working with clients to identify their needs and ensure customer satisfaction. Organizing facilities and details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material The event-planning process has five crucial stages: Research, Design, Planning, Coordination, Evaluation 2. Explain the different types of special events and provide an example of each. Special events range from a quick get-together with friends to a nationally televised event such as the Super Bowl or the Olympics. Event management is a relative newcomer to the hospitality industry, and career opportunities abound. Example of special events; Professional Sporting Event, Wedding, Parade, Festival. Trade Show, Outdoor Concert. 3. Identify the traits and skills of a special events manager and explain how each of these traits would be exhibited by a manager planning a wedding. Event management requires a wider range of skills including marketing, financial management, planning, organization, and human resources Computer skills, Willingness to travel, Willing, ness to work a flexible schedule Experience in delegating Willingness to work long hours Negotiating skills Verbal and written communication skills Follow-through skills Ability to work with high-level executives Budgeting skills Ability to initiate and close sales Lots of patience

4. What are three of the special event organizations that provide educational and networking activities for industry professionals? HSMAI is the largest and most active travel industry sales and marketing membership organization in the world offers certification courses for hospitality sales executive, revenue

management executive, hospitality marketing executive, hospitality digital marketer, and hospitality business acumen. Meeting Planners International is a global authority for the meeting industry and in addition to chapters around the globe, MPI also offers several certifications to members. American Planning Association is the largest membership organization of professional planners and planning resources available. Your leading authority on making great communities happen!...