Chapter 2 Company Research Assignment Dollarama 502 PDF

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HRM 1200: Chapter 2: Strategy and HR Planning Assignment

HRM 1200 – Chapter 2 Assignment (6%) Business Analysis Due Date: Document format: Submission format: Total marks:

Word Document Assignment electronic drop box in DC Connect Assignments Submission Folder 35

Course Learning Outcomes: Describe the changing nature of work and the workforce. Describe the strategic role of the HR practitioner in the workplace. Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfills the purpose and meets the needs of the audience. Apply a systematic approach to solve problems. Analyze, evaluate and apply relevant information from a variety of sources. Manage the use of time and other resources to complete projects. Take responsibility for one’s own actions, decisions and consequences.

Assignment Background: In Chapter 2 you studied strategy and Human Resource planning. The purpose of this assignment is to connect theory that has been studied and put it into practice. Assignment Details: In this assignment, you are going to choose a company to research. A list of companies (and their mission statements) has been provided to you to choose from. Using the company’s website, information from the textbook chapter and other scholarly sources you will answer all the questions related to the company in the template provided. You may use bullet points but ensure that your points are clear and fully developed. For each section the marks for a full, accurate and complete answer are listed. Should you wish to choose an alternate company to profile you may do so ONLY with the written permission of your Professor well in advance of the due date and time. Assignment submission: All assignments are to be submitted to the Assignment folder in DC Connect on the due date on or before 11:59:00pm. Late assignments will be penalized 20% per calendar day up to 5 days after which a mark of zero will be assigned and it will not be accepted. “LATE” is defined at 12:00am and each subsequent 24-hour period thereafter for 5 days. Format: - Using the layout provided please answer each question in the space provided. - The marks for each section are indicated (total 35 marks for this assignment)

HRM 1200: Chapter 2: Strategy and HR Planning Assignment

Your Name: HRM 1200 - 502 Company Name:

Dollarama

Company Mission Statement: (cut and paste from the provided information)

Dollarama aims to provide customers with a consistent shopping experience and compelling value, offering a broad assortment of general merchandise, consumables and seasonal items.

PART 1 – COMPANY BACKGROUND Conduct some research on the company you have chosen by visiting their website or other related scholarly sources to answer the question “What is the VALUE PROPOSITION of this Company”? For example, why do people BUY their product or USE their service? Your answer here:

Good prices on a variety of staple products and seasonal goods

HRM 1200: Chapter 2: Strategy and HR Planning Assignment

Company Background:

/ 3 marks

PART 2 – MISSION STATEMENT Critique your Company’s mission statements based on the criteria studied and answer YES or NO and WHY or WHY NOT to each of the following criteria: (i)

Does it offer a clear direction and challenging and compelling picture for the future?

Your answer here:

Clear direction for future, continuing with present business model – could be challenging to maintain low price point (ii)

Does it connect with all stakeholders (inside and outside the company)?

Your answer here:

Customers – customer-centred statement, will provide consistent products and low prices Shareholders – indirectly, continuing with a profitable business model Employees – not so much, indirectly through consistent, makes life easier Suppliers – steady demand

(iii)

Does it provide any inspiration to you as a potential customer?

Your answer here:

Inspiring because seasonal goods encourage you to look to the future

Mission Statement Critique:

Detail how their MISSION STATEMENT might influence 2 areas of HRM in this organization: Your answer here:

Need to keep staffing costs low - Part time -Reduce turnover by hiring older workers -Hire students/youth (grants)

/3 marks

HRM 1200: Chapter 2: Strategy and HR Planning Assignment

Mission Statement Influence:

/6 marks

PART 2 – EXTERNAL ANALYSIS Review the section in your textbook and online material on external analysis criteria then through research and critical thinking detail a minimum of one (1) key impact in each area related to the business you are reviewing. 1. Economic changes: local, regional or global economic conditions that impact this business: Your answer here:

CoVid – threat of stores being closed but if they are open, increased demand because of people looking for cheaper options Recession/inflation – increased demand Globalization – expand to other countries, e.g. Guatemala Dependence on China – possibility of supply chain disruption due to political friction, natural disaster, another pandemic

2. Technological changes: information technology and automation impact to this business: Your answer here:

Self-checkout Online sales – doing case sales – probably not a big future in onnline 3. Demographic changes and/or labour market trends: for example, changes in education, literacy challenges, immigration, demographics in the workforce or Canada’s aging population and how these impact this business: Your answer here:

Aging population – fixed income, small households – increased demand – source of employees Immigration – increase diversity in staff – change in stock, e.g. halal food, snacks – easy to navigate if there is a language barrier

4. Social changes: for example, how people view work and work-life balance, working mothers and childcare, eldercare in our aging population or any other social changes that impact this business: Your answer here:

Move to remote work – may increase size of some communities creating opportunities for new stores Younger consumers like Canadian products – Dollarama is a Canadian product

HRM 1200: Chapter 2: Strategy and HR Planning Assignment

Emphasis on sustainability ???

5. Legal and regulatory changes: what laws, government regulations and changes impact this business: Your answer here:

Minimum wage Carbon tax (electricity prices)

External Analysis (2 marks each)

/10 marks

PART 3 – INTERNAL ANALSYSIS Review the material in your textbook on the 4 primary corporate cultures. Which of the corporate cultures examined in your textbook apply to this business? WHY do you believe so? Your answer here:

Not sure, none looks like a complete fit, maybe clan or hierarchical – look at website job postings …

Corporate Culture

/4 marks

Does your Company compete on LOW COST or DIFFERENTIATION? EXPLAIN which one and WHY you believe this is the case (what evidence to you have to support this? HINT: compare their strategy to a main competitor here to provide evidence). Your answer here:

Low cost

Strategy Analysis

/4 marks

Based on your research and review of this company through the work you have completed for this assignment, what is one (1) thing you would suggest to this business to change about their current

HRM 1200: Chapter 2: Strategy and HR Planning Assignment

strategy that would help them beat their competitor? Your answer here:

Try some differentiation to set themselves apart from other dollar stores – change products – change colour - change name Expand overseas Change layout

Strategy Suggestion

/5 marks...