Chapter 7 Case- Zillow PDF

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Summary

This was a extra credit assignment based on chapter 7....

Description

Midterm Extra Credit Case: Zillow 1. What is the source data for Zillow? The source data for Zillow can come a number of place. Zillow can obtain information from the U.S. Census Bureau which could tell them what houses are available for sale, what are some of the construction plans related to housing and information on the people living in the housing units. Data cab also be gathered from the House Price Index and the Federal Housing Finance Agency.

2. Describe how Zillow uses business intelligence to create a unique product for its customers. Zillow uses business intelligence to create a unique product for its customers by analyzing internal information such as customer preferences and external information such as market trends, industry trends and competitor information.

3. Why would a person searching Zillow want to use a data mart? A person searching Zillow would want to use a data mart because it will show them a list of houses, when they were listed and the price of the houses. It will give them information about how many rooms the house has, a estimate of the amount of money they would have to pay for the rent or mortgage and the location of the house.

4. Why would Zillow use a data lake? Zillow would use a data lake because it would help them stored all of the data in a organized way making it easy to understand. Using a data lake, would help Zillow to

make decisions more effectively because they need some information, they would know the location of it and know what information they are looking for.

5. Explain dirty data and its impact on a business. Dirty Data is data that may be duplicated, outdated, incomplete or incorrect. Its impact on a business is that it makes decisions difficult to make and prevent the right decisions from being made. It can also ruin the business reputation because they could be viewed as untrustworthy in the eyes of their customers.

6. What would happen to Zillow if it experienced dirty data? If Zillow experienced dirty data, they would provide customers with incorrect data. Dirty data would make it difficult to make decisions. Also, Zillow could face decrease in revenue, wasted resources, and damage to their credibility. Dirty data could ruin the relationship Zillow has with their customers....