Cheesy Kangkong Fries - Grade: A PDF

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La Salle University Ozamiz City Bachelor of Science Business Administration Major in Financial Management College of Business and Accountancy ______________________________________________________________________________

CHEESY KANGKONG FRIES Taste and Take it

Prepared by Adlaon, Rhea Mae Arabe, Jaira Shanine Llanos, Crizzia Mae

Marketing Research Instructor Ms. Emie Dungog

Chapter 1

Introduction French fries rank high up as one of the top food indulgences, combining the comforting starchiness of potatoes with a most addictive crispy exterior from the time spent submerged in bubbling hot oil. Filipinos is well-known as a food lover. When it comes to snacks Filipinos love French fries so much. French fries’ is just basically made of potato and salt. The demand of French fries every day is always expected to rise. The proposed product is Cheesy Kangkong Fries. Its primary ingredient is Kangkong and cheese which is known for its health benefits. Kangkong, commonly known as Water Spinach originated from tropical Asia, most likely India. Kangkong has cultivated since ancient times. Its first historical record was found in 300 A.D. during the Chin Dynasty, where it is grown as a vegetable. Nowadays, it is very popular in South and Southeast Asia, where it is grown for the local markets, and even exported to Hong Kong and Europe. Due to its relatively simple farming process and growing demand, it is the crop of choice for many farmers. Kangkong is a fastgrowing, herbaceous annual or perennial. It has long, smooth, fleshy, hollow trailing stems with a milky sap. Kangkong is known for being a great provider of vitamins and minerals. Kangkong is a great source for Vitamin-A. Vitamin-A is essential for the health of skin, hair, and vision. Another vitamin that has a large presence in kangkong is Vitamin-C. Vitamin-C is great for protecting the body from various diseases. Vitamin-C is also known to be great for skin and hair repair. Apart from vitamins, kangkong is a leading source of vital minerals such as iron, magnesium, and calcium. Magnesium and calcium are extremely important for the health of bone and teeth. Kangkong is relatively high in beta-carotene, natural antioxidants, protein, carbohydrates, and dietary fibers. The stall of the business will be placed in LS lobby which is located at La Salle University, La Salle St. Aguada, Ozamiz City. The product will be offered directly to its consumers which is the students, faculty and staffs on cash basis. The proposed business could probably cater wider market with the perspective of satisfying customers as its bottom line for its existence. Thus, the owner would create strong promotional strategies to attract potential customers and gain optimal profit for the sustainability of the business.

Objectives of the Study Marketing: 1. Who are the possible primary competitors? 2. What promotional strategies can be used to effectively attract target customers? 3. What qualities and advantages are looking for in your market? Management: 1. How do the business representative task to the team? 2. What is the style of the business in terms of internal management? 3. How do the team handle the members? Socio-Economic: 1. How does the product give impact to the society? 2. Why is our product affordable? 3.

How does your business create income?

Environment: 1. How does the team manage cleanliness? 2. How does the business show that they are eco-friendly? 3. What local environmental regulations the business required to comply with? Technical: 1. What are the equipment needed in the business? 2. What are machine’s needed? 3. What are the equipment’s and machines will be use? Financial: 1. How much capital will be needed? 2. How much money do we spend for day to day operation? 3. How much money do we spend for the equipment’s and machines?

Human Resource: 1. Is our product qualified in the market? 2. Do you think our product is needed in the target market? 3. How does the business identify and satisfy the need of the customers?

Significance of the Study The result of the study is beneficial to the following: Small Food Industries. This study will get ideas in terms of food innovation, marketing strategies, business management and, also this study will serve as guide to enhance their food business. Suppliers. This study will help the suppliers to produce more of their crops as it is the main source of raw ingredient that needed in the production process. Customers. This food product will benefit the customers in terms of its health benefits at an affordable price that meets their satisfaction. Researchers. This study will help the researchers to develop new techniques and skills that they can use in their chosen field. Also it helps them think how the business world works by managing their own business. Future Researchers. This study will serve as their basis and also it helps the future researchers as a future reference for studies in the future....