Classical Conditioning PDF

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Classical Conditioning...

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Assignment 9 1.

Link of video: https://www.youtube.com/watch?v=emSWhjUfEhE ● Released: 5/12/2014 ● In American ● This advertisement has attracted 2.016.317M views on Youtube and 8.6K like this video.

Explanation of Advertisement: Coca-Cola used the images of Santa Claus, the Christmas tree and the decorations of the Christmas atmosphere. Because Christmas represents happiness for the year, Coca-Cola flexibly turned the coke bottle into an ornament that made people imagine the happiness signature of CocaCola from the distant past to the present day. Psychological response elicited: Happiness, coziness, magicness. 2. First of all, the beginning of the ads starts with the atmosphere surrounded by Christmas decorations and a Santa Claus Doing his job, putting the gifts to the shocks. When people notice that kind of cozy environment, they would be happy because the holiday event marks the end of the year. In this case, Santa Clause, the Christmas tree, and decorations act as the unconditioned stimuli that cause the

happy response to audiences. Next, the company adds their signature Coke bottle playing as an ornament and a neutral stimulus. Fortunately, the packaging of Coke refers to the colour ofChristmas.

In the end, the company wants people to think about CoCa Cola immediately when the Christmas event is coming, along with the sense of happiness. Classical Conditioning When people think of Christmas, they think of joy, excitement, and family. These are ideal emotions to try to be identified with because they are optimistic emotions. People may not have any specific emotions when they think of Coca-Cola alone, but when Coke presents Christmas commercials that combine the two, it becomes a conditioned stimulus. As a result, when people think of Coca-Cola, they begin to feel certain feelings, which are important for the Coca-Cola brand. At first, the glass bottle of coke elicited no response. After associating it with a conditioned stimulus (Santa Claus, Christmas tree, cookies, etc.) and a neutral stimulus, we have a conditioned reaction...